Mari Ström

If your in marketing you're responsible for events (in one way or another) I have had to work closely with sales to ensure that we get the most value out of events we commit to doing. Sometimes it worked - sometimes not so much.... 🤦‍♀️ If you want to get better at aligning with sales and engaging the right people - before - during, and after your event - join today's (1PM) webinar where 🔶🔸Mason Cosby🔸🔶 from Scrappy ABM will share his ABM Activation Plays to help you get more ROI 👉 http://bit.ly/3X1peCa #ABM #eventmarketing #demandgeneration

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Here are 8 key findings by Conrad on what the events landscape looks like from Forrester's recent survey on event trends. #B2B #Events

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As a marketer, this kind of results would be the ultimate dream come true.

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Interesting 2023 report from 6sense. Perspectives on the B2B buyer journey. Net/net know where your buyers are getting information and be there or influence that source or better yet - be the source they go to. https://lnkd.in/etMRdcAV

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Struggling with ABM❓ Need deeper insights into your account journeys❓ Want to act faster (and in context) once a target account engages with you❓ Look no further! Our FREE Chrome add-on is now available for early access, and this is your opportunity to get complete visibility into your strategic accounts' journeys - across every channel and touchpoint. In just a few minutes of your time you can sync Journeys with Salesforce to get instant insights: ✅ You can act quickly on high intent signals - Connect Slack into your Journeys add-on and get real-time alerts on new account activities. ✅You can discover activity or channel patterns - See the full story behind your target accounts’ journeys to identify success patterns and actionable context to win deals. ✅You can uncover data gaps in your SFDC CRM workflows - By checking the blue icons next to some touchpoints in your viewed journeys. Who’s ready to get blown away? https://lnkd.in/efzQFzzx

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"Want to skyrocket your sales pipeline by 48%? Forget cold calling. Embrace social selling and transform your approach today! #SocialSelling #SalesStrategy #DigitalTransformation" Read more on the blog:

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Discover how PreSales teams are evolving, adapting, and unlocking new opportunities in 2024 👀 From organizational structure to budgeting and analytics, explore the trends shaping the industry: https://lnkd.in/eGvrCeJT ​

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What are the root causes of poor GTM team alignment? Our recent survey sheds some light on what your revenue team Ops peers are saying. These comprehensive reports provide all the information. https://gag.gl/4YHwRD #RevOps #DataQuality #RevTeamAlignment

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Incorporating first-party data capabilities requires assets and teams with direct knowledge and capabilities so companies involved in the advertising ecosystem can activate, enrich and measure first-party data

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🔍 Ready to revolutionize your communication strategies with Generative AI (GenAI)? Our latest blog reveals how you can leverage #GenAI to streamline your workflows and stay ahead in the ever-evolving digital landscape. Visit the blog for expert insights from Shel Holtz, who shares thoughts on how you can transform your communication approach.

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Is your #contactcenter struggling with high turnover & inefficiency? The "connected rep" strategy can bridge the gap between #technology & talent. Read Omar Javaid's blog to learn how it can improve efficiency by 30%! https://lnkd.in/gXhRD4N5 #CX #ExperiencesThatMatter

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Communication is changing at a dizzying pace, but some truths are timeless. 🌟 In this Forbes article, I reflect on the evolving ways we connect—both verbally and visually—while staying rooted in authenticity, transparency, and the art of giving before asking. Because at the heart of every great interaction is trust. Curious about navigating generational shifts and building connections that matter? Dive into the full piece and share your thoughts.

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ANA's webinar "Unraveling the Mysteries of CDPs"! Dive deep into the data-driven marketing world with Zeta's President of CRM, Matthew Mobley; Christopher Marriott, President & Founder of Email Connect LLC; and Luke Ambrosetti from Snowflake. Experts will explore the critical issues of data sources, and the quest for the ultimate truth in customer data platforms. Register now to secure your spot! #DataDriven #Marketing #CDP

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Check out my latest wheel on why you need to break down the silo approach to achieve a real customer centric approach.

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Tomorrow is #MartechDay, an annual celebration of the thousands of talented people working in martech, at brands, vendors, and across the marketing community. Has the martech landscape grown or declined? Looking forward to learning about current trends. https://lnkd.in/g-F4mnN9 #martech #marketingoperations #ROI #marketinginvestment #marketinginsights #mops #revenueops #growth

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As any salesperson knows, when creating a pitch, there’s often a feeling of uncertainty. How do you know you’re going to resonate with your prospect? Are you hitting their pain points? At Bounti, we’re carefully deploying AI to remove the uncertainty. We’re building a tool that delivers airtight pitches every time without painstaking manual research.

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GenAI has enabled tech marketers to scale content production for blog posts, social media, email marketing and more. Discover 7 steps to effectively incorporate generative AI into your content strategy. Gartner for High Tech | #GartnerHT #GenAI #Tech #TechMarketer

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How to make content sound authentic? Train it on YOUR data. It's your brand voice, at scale. Learn more here: https://okt.to/W3ugdO

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Are we truly measuring what matters in B2B marketing? I recently had the pleasure of discussing the future of B2B digital marketing on the Mi3Australia podcast with Kerry Cunningham and Andrew Haussegger. In today’s complex buying environment, not all leads are created equal. We can be more strategic and impactful by moving beyond counting leads to measuring influence. It is this influence that ultimately drives conversion and revenue. New research from 6sense shows that B2B buyers are already well into their decision-making process before we even identify them as leads. This means we need to engage with buyers much earlier and target entire buying groups rather than focusing on individuals. Fostering a deeper collaboration between sales and marketing is crucial. This alignment ensures that we focus on genuine opportunities rather than mere lead counts, paving the way for meaningful success. Thanks Paul McIntyre for having me on the podcast. Link to the podcast in the article below.

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