Hiring Alert: VML
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Position: Strategy & Planning
Location: Mumbai, Maharashtra, India (On-site)
Experience Level: Mid-Senior level
Job Description:
VML is seeking a Strategy & Planning professional responsible for developing and executing strategic plans that align with clients' business objectives. This role involves working closely with clients, account management, and creative teams to drive insights, uncover market opportunities, and contribute to the overall success of advertising campaigns.
Key Responsibilities:
Account Planning:
Conduct and lead market research and analysis to uncover insights that inform effective advertising strategies.
Ensure strategic goals align with overall agency objectives.
Campaign Development:
Lead the development of strategic briefs to guide creative teams in the ideation and execution of impactful campaigns.
Align strategic plans with client objectives, target audience insights, and market trends.
Data and Analytics:
Utilize data-driven insights to inform strategic recommendations and optimize campaign performance.
Stay informed about industry trends, emerging technologies, and new tools that can enhance the effectiveness of account planning processes.
Client Collaboration & Presentations:
Build and maintain relationships with clients, understanding their business goals, challenges, and market dynamics.
Present strategic plans and insights in a compelling and persuasive manner.
Lead or participate in strategic discussions with clients, providing insights and recommendations that drive effective advertising strategies.
Communicate the rationale behind strategic recommendations and demonstrate how they align with clients' business goals.
Skills & Competencies:
Graduate/Post-Graduate in Marketing, Advertising, Business, or a related field.
3-7 years of experience in integrated planning within an advertising agency.
Proficiency in utilizing data and analytics to drive insights and decision-making.
Ability to think creatively and strategically to solve complex business challenges.
Solid knowledge of market research, consumer behavior, and advertising trends.
Strong interpersonal and people management skills.
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