Killian Cox’s Post

Am I connected to anyone that works on Meta's ad platform (or perhaps a third party expert that can help)? Grant Singleton and I are hitting some serious walls with our Meta ads integration, and have drawn a blank connecting with any sort of technical support from their team. Thanks in advance for any contacts or direction! #metaads #api #integrations

You could be missing out on revenue because of this one simple edit 👀 We carried out an audit across multiple ad accounts, pulling 12 months worth of data and analysing the results and something we noticed which won't necessarily be news to a lot of you was that a little over 80% of top converting video (predominantly UGC) all had one thing in common. They all used subtitles as well as a voice-over. Like I said, not ground breaking news but we have audited our fair share of accounts this year and it is something that has been missing from a lot of them! Just an easy enough edit to consider for anyone pushing performance UGC in Meta ✌ 🏔️ #paidmedia #ugc #agency #meta

Apparently Meta doesn't understand their own product. Instead of teasing AR assembly instructions, they are teasing watching a 2D video floating somewhere around. So instead of showcasing a real benefit, they show how their tech can be used to substitute a tablet in a subpar way. 🤔 Getting a company like IKEA on board for actually building such an app shouldn't be too much of a hassle. And if those (or any other) companies need help with that, we have a solution for this. 😎 #vrdevelopment #unity3d #vrtraining

There is a lot of speculation about Meta during BFCM. Here's what I'm expecting to see... 1. Meta will be super glitchy. Just upload your campaigns way ahead of time. You might end up stuck trying to upload assets forever. This happens every single BFCM. And yeah, expect wild performance swings. 2. CPC's will be through the roof Competition is going to be insanely high and your costs will show it. Expect to see your usual CPC's double or even triple during peak hours. I usually suggest having backup creative ready to swap in case performance tanks. Your best performing ads of all time should scale during BFCM. 3. Creative fatigue will hit fast Don't expect your UGC ads to last more than a day or two max. The audience will get saturated super quickly with everyone pushing holiday deals. I recommend having at least 3-4 backup VSLs per campaign ready to go. What are your predictions?

🔥 Exciting news! 🔥 Grabyo has fully integrated with #Threads so our customers can now seamlessly publish videos directly to #Meta's newest platform. This integration allows for more dynamic and immediate content sharing, making it easier than ever to engage with audiences on Threads. Learn more here 👉🏻 https://lnkd.in/dXQt_tdR   #Grabyo #Threads #SocialMedia #VideoPublishing #Meta

Optimisation Score on Meta! Meta has introduced an Optimization Score but we'll call it an "Opportunity Score" since that's what they call it. It's exciting to see how the platform continues to evolve and offer more tools to media buyers throughout a campaign's lifecycle. However, it's important to consider whether this new score helps media buyers optimize more effectively or gives the platform more power to recommend actions that benefit itself first. Biases aside, the improved breakdown and additional features in Meta's interface are a welcome development for practitioners. We need to know the platform in and out, now , more than ever to keep up and use each feature to our benefit. #optimizationscore #metaopportunityscore #ppcexpert #lupumzomadikazi #meta #metaads #mediabuying #creativefirst.

Game-changer alert! 🚨 Meta just dropped a new feature that lets you customize captions for your old videos and turn them into ads! 🤯 No more starting from scratch. Just picked this up and already seeing results. 🚀 #metaupdate #digitalmarketing #adsgame

I don't even want to share this secret bc it's too good... but adding an age (around the age of your target customer) into creative works so well, especially when written in 1st person. Sometimes simple can be the most effective. #paidads #meta #tiktok #metaads #fbads #tiktokads #paidmedia

Today marks the most consequential update to the Meta ad product of all time. Meta is releasing: 1. Optimization for 3rd Party Measurement. Starting with GA and Northbeam, with Triple Whale shortly behind. 2. Optimization for incremental conversions. One of these has the potential to make a massive business impact for you. The other is a trap. I’ll let you debate which you think it is…

It’s time to take your business to the next level 🚀 We get it, meta ad services can come across quite daunting and do be honest they do need to be done right for maximum optimisation, SO… Sit back and let @bankhousemedia all the work 🧘 #meta #metaads #levelupyourbusiness