Killian Cox’s Post

Am I connected to anyone that works on Meta's ad platform (or perhaps a third party expert that can help)? Grant Singleton and I are hitting some serious walls with our Meta ads integration, and have drawn a blank connecting with any sort of technical support from their team. Thanks in advance for any contacts or direction! #metaads #api #integrations

No Joke—Our Best Performing Meta Ad So Far! 💎 We've always thought that less is more, but our latest Meta creative turns that notion on its head! Against all odds, this meme has become our best-performing ad, engaging audiences far beyond our expectations, with an incredible cost of just €3.69 per form submission—remarkable in the B2B sector! Who knew that a good old-fashioned argument would capture so much attention? 🤔 We thought that nobody would actually read this much text, but the opposite is true. It seems authenticity mixed with a hint of humor does the trick. We're still in the learning phase and will see about the quality in the next couple of weeks, but for now, the results are promising. #MemeMonday #SPACEGOATS #B2BLeadGen

𝟯𝟰 𝗡𝗲𝘄 𝗘𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁𝘀 𝟭.𝟮 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝟮𝟬𝟬 𝗟𝗲𝗮𝗱𝘀 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 Another successful Meta campaign by Blue Planet in July By continually testing and refining different creatives & ad types, we were able to generate these outcomes #BluePlanet #LeadGeneration #YourReliableComapnioninDigitalRealm

Until you have built a creative system to be WORLD CLASS on meta, you should not be moving on to other channels. World class = a combination of speed an quality that is consistently delivering against your spend and efficiency goals. From there I would expand scope to channels that function on short form vertical video (tik tok, shorts, reels). That will allow you to compound the value of creative effort. To many brands develop such immense creative complexity across so many mediums that their core channel (meta) suffers. If you have found that a request for a new Meta ad takes weeks to work through your creative system, this is probably a signal that you have created a resource allocation mismatch against value.

[TIP OF THE DAY] We’ve noticed a Meta bug in our campaigns that you’ll want to keep an eye on 👀 If you're bulk editing ad sets with different locations, double-check that Meta hasn’t removed all locations before publishing. This seems to be an account-specific issue, with no clear pattern across the affected accounts. In addition, we’ve spotted a few more issues: - Visuals designed for Stories are sometimes replaced with basic feed visuals - Meta is automatically enabling ad enhancements ❗ Stay alert to ensure your campaigns run as expected

Meta : We have now replaced DCO ad format with Flexible Ad format Marketer in me : wait, let me test this out! This seems interesting Ends up making 3 groups, adds different headlines to test, feeds 4-5different creatives per group and allows it to run for 7-10 days After 7 days - Bro, what is this shit? Why can’t I get creative/ asset level breakdown, what a waste of time! - META HAS GONE BERSERK, ROLLING OUT FEATURES THAT THEY THEMSELVES HAVENT TESTED-

Creative not looking quite right? Have you seen Advantage+ creative enhancements running even though you've turned them off? 🤯 Meta can test new creative enhancements to around 5% of your impressions (across your full ad account), if you have "Test New Optimisations" turned on. In Ad Account Settings > Advantage+ Creative > untick the checkbox for “Test New Optimisations.” Thank me later 😏 #PaidMedia #Meta #PaidSocial

Meta's Best Kept Secret for Maximizing Ad Success I'm so proud to again partner with Meta to dive deep into the crucial role of creative diversity in ad success. Shiv Lidon from Meta, shares a step-by-step strategy to improve ads, scale accounts, and grow businesses, emphasizing the importance of tailoring creative content to meet diverse audience motivations. We discuss leveraging Meta’s machine learning, utilizing various ad formats, and embracing a test-and-learn mindset to optimize efficiency. This episode provides practical action items to create varied and effective ad creatives without needing extensive resources. Comment "Show Me" and I'll send you the link

Memory only starts to kick in at 2.5 seconds. Yet Meta charge for a 2 sec view. 🤔 On the left is a pic of Attention vs Memory when watching content. The longer the attention, the longer the memory is held. Right is a pic of how many social ads (from 130,000) met the attention-memory threshold. Spoiler - Only 15% and of these only a handful achieved 10 seconds or more. Given Meta charge you for a 2 sec view nobody remembers, I’m wondering…how is your investment in Meta working out for you? If you want to find out about viewability on TV, DM me for a report. Source: Report by Peter Field called “Why TV is at the heart of effectiveness…” Find the report at Thinkbox