Apparently Meta doesn't understand their own product. Instead of teasing AR assembly instructions, they are teasing watching a 2D video floating somewhere around. So instead of showcasing a real benefit, they show how their tech can be used to substitute a tablet in a subpar way. 🤔 Getting a company like IKEA on board for actually building such an app shouldn't be too much of a hassle. And if those (or any other) companies need help with that, we have a solution for this. 😎 #vrdevelopment #unity3d #vrtraining
Meta has been subtly teasing the first steps to their Quest OS overhaul in new ads. We have yet to see the full picture, but with the Quest 3s launch nearing, we can be sure it won't be long before it goes live.
Its almost as if true high quality spatial computing baked into reasonable priced hardware is too much to ask for!! 😃
I keep trying to figure out the benefits of this approach. I'm probably missing the point. Let me sum up: Do you only add a new device to the current stablished use case everyone knows? But Meta Quest 3 is usually more expensive than a typical smartphone, and most of the people already have a smartphone. Using youtube and looking for the tutorial will be easier and faster than setting up whatever space, looking for the video, etc in Meta Quest 3, apart from the cost. Why don't use a MX/AR device with a MX/AR capability for a MX/AR function? I have the feeling that Meta, with all the customer data it has, seems frecuently very lost respect on their customers real needs, or desperate to find investors. Having a MX/AR device with a good quality/price ratio, I would bet on delivering 10x more value to the customer before proposing anything, not trying to compete with well established devices in the same chores. I have a pair of VR Googles. I have used AR apps. I have IKEA shelves. The only possible real benefit I see here is that IKEA wastes less paper on instructions which is a cut in costs. On the other hand, you waste more energy on an extra and bigger device and its building, which isn't very good for the planet.
Im on your page - but I guess its the easy entry and then users will discover and switch to more spatial solutions. And content wise ... companys already have 2D stuff ... as a company we exactly offer this transition from 2D old fashioned "boring" to 3D interactive spatial .. but this step still does not sell as good as it could be I guess we are all believers and "know" the spatial area is just around the corner :)
6 years ago there was a great application of AR for assembly instructions of IKEA furniture, seems like the logical step to transfer their Paper manuals into a more useful building companion. https://www.dezeen.com/2018/03/23/ikea-assembly-made-easier-through-augmented-reality-app/amp/
I improve, solve, modernize, and digitize using real-time 3D and XR technologies
6moWhile I get your point I think you are missing the target audience and the purpose of the clip here. It's not about showing XR assembly instructions but showing that people can use the device just like their "phone", using WhatsApp, watching YouTube instructions etc. All while having your hands free, which is already a benefit and not subpar to a tablet. Also getting a company like IKEA on board to build an app that includes their whole catalogue and is a production ready app for consumers and not some ramshackle prototype is most definitely a hassle.