Kevin Johannes Worner 王可文’s Post

Sponsorships can work great, but they're not a slam dunk. The key to success is proper measurement - check out our latest ROI Genome report which includes best practices and guidance for more successful sponsorships!

Are you finding yourself drowned out by the sea of competitors vying for sponsorships? The secret to breaking through is reaching the prospect before anyone else even takes notice. But how can you achieve this? Check out this blog post to discover two powerful tools that give you the competitive edge you need: https://lnkd.in/dFVeXaJ

3 more sponsors this week Look below: A lot of sponsorship seekers follow a process to get sponsors that looks like this: ❌ Look up sponsor ❌ Send proposal ❌ Wait to hear back Very low success rate. And it’s why they struggle to grow their program. Our process looks like this: ✅ Survey audience and collect audience data ✅ Select sponsors that would be interesting to our audience ✅ Ask for a simple discovery call ✅ Book another call from that call based on that response ✅ Figure out what the sponsor wants ✅ Include what the sponsor wants in the sponsorship package ✅ Prove an ROI. MUCH higher success rate. The client above used this process to land 3 sponsors last week. And it’s why our clients: ✅ Can land sponsors from local to national… ✅ Are inking multi-year deals… ✅ Never worry about where their next sponsor is coming from. If you’d like to join us, you can start by booking a strategy session with one of my advisors here: https://lnkd.in/eDxfEHEG

3 more sponsors this week Look below: A lot of sponsorship seekers follow a process to get sponsors that looks like this: ❌ Look up sponsor ❌ Send proposal ❌ Wait to hear back Very low success rate. And it’s why they struggle to grow their program. Our process looks like this: ✅ Survey audience and collect audience data ✅ Select sponsors that would be interesting to our audience ✅ Ask for a simple discovery call ✅ Book another call from that call based on that response ✅ Figure out what the sponsor wants ✅ Include what the sponsor wants in the sponsorship package ✅ Prove an ROI. MUCH higher success rate. The client above used this process to land 3 sponsors last week. And it’s why our clients: ✅ Can land sponsors from local to national… ✅ Are inking multi-year deals… ✅ Never worry about where their next sponsor is coming from. If you’d like to join us, you can start by booking a strategy session with one of my advisors here: https://lnkd.in/eDxfEHEG

MFC24 Session POWERFUL PARTNERSHIP PROGRAMS: Imagine forging powerful partnerships that propel your organization to new heights. By mastering sponsorship best practices, you can attract top-tier sponsors, deliver exceptional value, and build lasting relationships. Join Jessica Campbell and learn how to • Set realistic sponsorship goals based on industry benchmark formulas • Understand your value • Determine who your ideal partners are (and aren’t) • Create compelling proposals that resonate with sponsors • Deliver measurable ROI • Maintain transparent communication • Continuously improve your strategy Through an interactive group exercise, you'll explore a sponsorship case study to help translate the lessons into a real world scenario. Elevate your sponsorship game and secure the support you need to achieve your mission. Let's turn potential sponsors into passionate partners together. Spots still available so register now at https://lnkd.in/ejBqJXpd

What NOT to do We talk a lot about what to do. - Match an audience with a sponsor - Perform discovery - Tailor the proposal - Prove an ROI Etc But what about what NOT to do? The following are mistakes that I see a lot of sponsorship seekers make if they have yet to develop a working strategy. Behaviors around: - What you say in the proposal - How you interact with sponsors - What you provide to a sponsor And more. Check it out if you think you might be making mistakes when it comes to getting sponsors: https://lnkd.in/eM2peNfP

3 more sponsors this week Look below: A lot of sponsorship seekers follow a process to get sponsors that looks like this: ❌ Look up sponsor ❌ Send proposal ❌ Wait to hear back Very low success rate. And it’s why they struggle to grow their program. Our process looks like this: ✅ Survey audience and collect audience data ✅ Select sponsors that would be interesting to our audience ✅ Ask for a simple discovery call ✅ Book another call from that call based on that response ✅ Figure out what the sponsor wants ✅ Include what the sponsor wants in the sponsorship package ✅ Prove an ROI. MUCH higher success rate. The client above used this process to land 3 sponsors last week. And it’s why our clients: ✅ Can land sponsors from local to national… ✅ Are inking multi-year deals… ✅ Never worry about where their next sponsor is coming from. If you’d like to join us, you can start by booking a strategy session with one of my advisors here: https://lnkd.in/e52QVuHn

3 more sponsors this week look below: A lot of sponsorship seekers follow a process to get sponsors that looks like this: ❌ Look up sponsor ❌ Send proposal ❌ Wait to hear back Very low success rate. And it’s why they struggle to grow their program. Our process looks like this: ✅ Survey audience and collect audience data ✅ Select sponsors that would be interesting to our audience ✅ Ask for a simple discovery call ✅ Book another call from that call based on that response ✅ Figure out what the sponsor wants ✅ Include what the sponsor wants in the sponsorship package ✅ Prove an ROI MUCH higher success rate. The client below used this process to land 3 sponsors last week. And it’s why our clients: ✅ Can land sponsors from local to national… ✅ Are inking multi-year deals… ✅ Never worry about where their next sponsor is coming from. If you’d like to join us, you can start by booking a strategy session with one of my advisors here: https://lnkd.in/eDxfEHEG

Clarifying your message is the number one way to sell more sponsorships. When brands are deciding who to invest with, they will most often choose the option that is easiest to understand… not necessarily the best. When you clearly articulate the problem, you solve or the opportunity you create, brands see you as the solution—not just another option. Ready to clarify your message? Let's get after it. #SponsorshipSales #RevenueGrowth #SportsMarketing #ClearPitch

Finding sponsorships/partnerships that work is deceivingly difficult. But there is a magic to it. That's why I'm really enjoying this little partnership we're doing with Tracksuit on our newsletter: Every week, the lovely team at Tracksuit (shout out to Natalie) provide us with a fact/piece of research for our newsletter based on their own data. It's quickly become a favourite of the community, where I'm getting comments regularly about it (as well as the data showing as such!). It works because it's a win-win for both the sender and the receiver: - Tracksuit are growing in the UK, so their brand awareness grows. - The community get something interesting for their brain or to take to their teams. Creating win-wins is such a simple thing to say when it comes to partnerships, but often harder to find. In this case - I'm really pleased with how it's turning out :)