Joe Glover’s Post

Supporting our sector's alignment toward affinity over affluence doesn't mean we leave money on the table; it just means we can be more intentional about managing it. Nothing exemplifies this more than event sponsorships. To accompany a new article I wrote for Neon One, I also worked with Chris Strub on a video explainer that walks through 10 ways you can optimize your event sponsorship management by leveraging digital payment forms. "But Tim, some of my sponsors refuse to pay online!" I GOT YOU COVERED, MY FRIENDS. Approaches like the ones I outline here can revolutionize the relationship-building you have with your community of generosity, so let's begin to dream bigger about our data. Let me know what you think and I'll also drop the longer form article in the comments.

Came across an interesting in-person event that's happening later in the year. Attendees seemed like folks who fit our ICP, so I was just curious about what partnership/sponsoring opportunities they had. Went to the respective section on the website and the CTA said 'Request to partner'. When I clicked on it, I see a form asking for my information. The text on the Submit button read 'Get Sponsor info'. So, at this stage I thought I'm going to get an email with all the different sponsorship packages or a link to a doc that has all the details when I click on it. Instead, I get a 'Thank you' message and a day later there's someone reaching out asking if I have a few minutes to discuss, throwing their calendar link at me. 🤦♂️ Now, I don't have a problem with someone not sharing details without getting on a call. That's absolutely fine. But, make the messaging extremely clear and make sure you're booking meetings on the website. The last thing I want is when I click on 'Get sponsor info' thinking I'm actually going to get the information I need after filling out a form is an email 24 hours later asking if we can get on a call. Sad part, the event was actually for folks in RevOps. #makebuyingsimple

Event producers are struggling with ticket sales because attendees are waiting longer and longer to make their purchases. This causes cash flow crunches, makes it harder to sell sponsorships, and generally creates a lot of stress. Traditionally, we've believed that the content at an event is what drives ticket sales. This was true in the past, but today, when people can easily get the content they need on the internet, content isn't the motivator that it used to be. Increasingly, people choose to go to conferences to connect with other people. And it's not just about meeting new people. They want to connect with friends and colleagues that they know. The more friends and colleagues they know who are going to a conference, the more eager they will be to buy tickets. Smart event producers know that the secret to driving ticket sales is to build a digital space where their potential attendees can connect with one another long before tickets go on sale. When they do this, the potential attendees start to feel that they are part of a larger community, and will want to attend the conference to meet all the people they've met online. The secret to driving ticket sales is community building. I'm launching an accelerator program that will show event producers how to build communities for their event attendees. Get all the details below: https://lnkd.in/gfFMzJdG #EventProducers #CommunityBuilding #TicketSales #ConferenceSuccess

Worried about not getting enough leads from a membership program? You're not alone—but there’s more to it than you think! Our membership isn’t just about quick wins, it’s about building long-term connections with the right people. Find out more below. https://lnkd.in/dDUWT83E

WK38 - The latest Your Partnerships Newsletter 📰 detailing all upcoming news and events just hit the streets, take a peek 👀 From small acorns mighty networks have grown, check it out. Go here https://lnkd.in/eAy7bhGU to get up to date with what is happening in the world of Your Partnerships and register for all the upcoming events new week 🗓️ If you are not subscribed or want to look at the previous weeks, please use the options at the top of this week's newsletter. You don't know what you don't know, so subscribe now! #networking #newsletter #networking

2023 started off with some great ideas that are just coming to fruition on the eve of 2024. The past year was a time of rediscovery for the Guilford Gazette. We met with several communities to gather ideas and make implementation plans for 2024. Kicked off three initiatives: 1. Collect names / info of potential subscribers. 2. Dig deeper into data to learn what works and what does not. 3. Promote our events calendar 4. Initiate a free advertising program for new business in Howard County. We're moving in a contemplative way, working to ensure long-term success on this next run. With that we're finding success with our HoCo Calendar. We are creating a one-stop shop for all events in Howard County. There's so much happening, but folks have to search several websites to find what they need. We're bringing it all under one roof. Keep an eye on HoCoCalendar.com or https://lnkd.in/eP2sNi5u. We're adding 20 new events per week. Look for monthly updates on our progress. We're looking forward to sharing some real success stories. #liveevents #calendars

Want to book more paid sponsorships? Then add testimonials from your previous sponsors to your Passionfroot page. And wherever else you promote your sponsored opportunities, you can build trust and stand out with testimonials. Steps: 1. Select the most relevant testimonials using tags 2. Add highlights. Focusing on your clients' biggest complement, the outcome they received, or some emotional language 3. Style your image so it looks awesome 4. Export it 5. Upload it to your creator profile. (Thanks to Katt Risen for the example) Like this:

I want to let you in on a not-so-secret secret 🙈 I've been building something new: It's called CommunityHQ, and it's a comprehensive workspace to manage your community business in Notion. This is the exact workspace that I use every single day to build and operate The Flying Sage community. It's the only way I have been able to stay on top of all the different moving pieces that come with being a community creator. 🧭 I can say with 100% confidence my business would not be where it is today without this robust set of dashboards in Notion. It's taken me five years to learn Notion well enough to create this workspace – but now, it just works like a dream. From managing all of my events (about 5-6 in-person per week now), tasks and projects, sponsorships, relationships, and more – I do it all from Notion. And CommunityHQ is my exact setup that you can implement in your own business with the click of a button. When I eventually launch this product fully, it will be priced at $297 CAD. But since this is my first time getting it out there, I am going to do a discounted pre-sale on May 27th to it's first set of users. If you would like to get 30% off, please sign up to the waitlist below... https://lnkd.in/gaACHnrW

Are you tired of trying to figure out what to say to recruit tournament sponsors? 👀 These newly updated templates are just what you need! Simply plug in information about your event, organization, and mission and send the request off to potential sponsors. Follow-up templates are also included to help you stay in touch. ✅ Get the template here ➡️ https://bit.ly/47Lojrv

As you enjoy your breakfast, imagine what it would feel like to consistently win sponsorships for your organization. Imagine the difference it would make to your work and the people you serve. Now ask yourself, what can I do to make this picture a reality? Think about each step and write them down. You can comment your steps below for a quick review before you begin to take action.