The Sponsorship Collective’s Post

3 more sponsors this week Look below: A lot of sponsorship seekers follow a process to get sponsors that looks like this: ❌ Look up sponsor ❌ Send proposal ❌ Wait to hear back Very low success rate. And it’s why they struggle to grow their program. Our process looks like this: ✅ Survey audience and collect audience data ✅ Select sponsors that would be interesting to our audience ✅ Ask for a simple discovery call ✅ Book another call from that call based on that response ✅ Figure out what the sponsor wants ✅ Include what the sponsor wants in the sponsorship package ✅ Prove an ROI. MUCH higher success rate. The client above used this process to land 3 sponsors last week. And it’s why our clients: ✅ Can land sponsors from local to national… ✅ Are inking multi-year deals… ✅ Never worry about where their next sponsor is coming from. If you’d like to join us, you can start by booking a strategy session with one of my advisors here: https://lnkd.in/eDxfEHEG

3 more sponsors this week Look below: A lot of sponsorship seekers follow a process to get sponsors that looks like this: ❌ Look up sponsor ❌ Send proposal ❌ Wait to hear back Very low success rate. And it’s why they struggle to grow their program. Our process looks like this: ✅ Survey audience and collect audience data ✅ Select sponsors that would be interesting to our audience ✅ Ask for a simple discovery call ✅ Book another call from that call based on that response ✅ Figure out what the sponsor wants ✅ Include what the sponsor wants in the sponsorship package ✅ Prove an ROI. MUCH higher success rate. The client above used this process to land 3 sponsors last week. And it’s why our clients: ✅ Can land sponsors from local to national… ✅ Are inking multi-year deals… ✅ Never worry about where their next sponsor is coming from. If you’d like to join us, you can start by booking a strategy session with one of my advisors here: https://lnkd.in/e52QVuHn

3 more sponsors this week Look below: A lot of sponsorship seekers follow a process to get sponsors that looks like this: ❌ Look up sponsor ❌ Send proposal ❌ Wait to hear back Very low success rate. And it’s why they struggle to grow their program. Our process looks like this: ✅ Survey audience and collect audience data ✅ Select sponsors that would be interesting to our audience ✅ Ask for a simple discovery call ✅ Book another call from that call based on that response ✅ Figure out what the sponsor wants ✅ Include what the sponsor wants in the sponsorship package ✅ Prove an ROI. MUCH higher success rate. The client above used this process to land 3 sponsors last week. And it’s why our clients: ✅ Can land sponsors from local to national… ✅ Are inking multi-year deals… ✅ Never worry about where their next sponsor is coming from. If you’d like to join us, you can start by booking a strategy session with one of my advisors here: https://lnkd.in/e52QVuHn

3 more sponsors this week look below: A lot of sponsorship seekers follow a process to get sponsors that looks like this: ❌ Look up sponsor ❌ Send proposal ❌ Wait to hear back Very low success rate. And it’s why they struggle to grow their program. Our process looks like this: ✅ Survey audience and collect audience data ✅ Select sponsors that would be interesting to our audience ✅ Ask for a simple discovery call ✅ Book another call from that call based on that response ✅ Figure out what the sponsor wants ✅ Include what the sponsor wants in the sponsorship package ✅ Prove an ROI MUCH higher success rate. The client below used this process to land 3 sponsors last week. And it’s why our clients: ✅ Can land sponsors from local to national… ✅ Are inking multi-year deals… ✅ Never worry about where their next sponsor is coming from. If you’d like to join us, you can start by booking a strategy session with one of my advisors here: https://lnkd.in/eDxfEHEG

3 more sponsors this week look below: A lot of sponsorship seekers follow a process to get sponsors that looks like this: ❌ Look up sponsor ❌ Send proposal ❌ Wait to hear back Very low success rate. And it’s why they struggle to grow their program. Our process looks like this: ✅ Survey audience and collect audience data ✅ Select sponsors that would be interesting to our audience ✅ Ask for a simple discovery call ✅ Book another call from that call based on that response ✅ Figure out what the sponsor wants ✅ Include what the sponsor wants in the sponsorship package ✅ Prove an ROI MUCH higher success rate. The client below used this process to land 3 sponsors last week. And it’s why our clients: ✅ Can land sponsors from local to national… ✅ Are inking multi-year deals… ✅ Never worry about where their next sponsor is coming from. If you’d like to join us, you can start by booking a strategy session with one of my advisors here: https://lnkd.in/e52QVuHn

4 booked calls Sponsorship enrollment is OVER! Those who enrolled will soon be posting wins like the one below. In the program, sponsorship seekers will go from: - Struggling to reach and retain sponsors… to closing deal after deal after deal - Confused about the value they offer… to knowing their valuation and ROI - Trying to connect with any brand… to connecting with perfect-fit brands who are already interested. ❌ They don’t need a big audience. ❌ They don’t need to be a marketing or sales genius. ✅ They just need the right strategy and a little motivation. If you would like to understand our overarching strategy and whether it might work for you, let’s talk. Book some time to speak with us here: https://lnkd.in/e52QVuHn

Event profs, how would you overcome this typical challenge and turn it into a #SponsorSuccessStory? 👇 Struggling with sponsorship challenges? We've got you covered! Join us tomorrow, February 28, at 2 pm ET / 11 am PT for a game-changing webinar: "Show me the money: Navigating event sponsorship challenges in 2024." https://lnkd.in/gqw-TBBM Plus... get a sneak peek "The strategic event sponsorship handbook" Want it earlier? DM us the phrase "Last minute," and we'll send you the link to the guide.

Sponsorships are not news… until they are. 📰 Here’s the secret recipe for turning a sponsorship announcement into a story worth covering: ✨ Add statistics to show the status quo. ✨ Highlight the real impact on people. ✨ Share how the sponsorship will fund more good work. With the right ingredients, your sponsorship story can shine! 🌟 What’s your go-to PR recipe?

No big new announcements. Just us, doing what we do best. We’re not here for the constant spotlight. It’s our clients’ wins that really matter. When associations grow their membership, boost sponsorship, and expand their reach, we know we’re hitting the mark. And that’s enough for us. From consulting and publishing to sales solutions, we’re here for the long game, committed to seeing our clients make a difference and grow. Don't know where to start? We’ve got you covered! Download our free 10-step guide to growing your association’s membership. Just visit our website below, and we’ll send it right to you!🎯 https://bit.ly/3A3HNN0

How to get more sponsors in 2024 We are aiming to help sponsorship seekers secure a total of $8 million this year. And we’re on track. So far this year we’ve helped 129 sponsorship seekers go from: ❌ Overwhelmed ❌ Ghosted by sponsors ❌ Having no clear direction To: ✅ Developing a clear strategy ✅ Connecting with decision makers ✅ Repeatedly closing more sponsors If that’s something you’re interested in, get a strategy session with one of my advisors here: https://lnkd.in/e52QVuHn PS - The way we can make this happen over and over again is a little counterintuitive. It doesn’t require a ton of chasing. It doesn’t require a ton of rejection – as in, sending proposals and not hearing back. And you don’t have to be “spammy.” Maybe that’s why we get wildly different and better results than most other companies. ANYONE can get on YouTube and talk about how to draw up a sponsorship proposal. But almost NO ONE can show you how to predictably, repeatedly, and reliably close sponsor after sponsor. If that’s something you’re interested in, talk to us! You can schedule at the link above. Talk soon!