Ketaki Golatkar كيتاكي جولاتكار’s Post

🎤🎽 Insights from Sports PR: How do superstar athletes like Kylian Mbappé master the art of the farewell? 👋 Mbappé's recent departure announcement from Paris Saint-Germain is a case study in athlete communication strategy, showcasing a nuanced approach to public relations and personal branding. 📈💡 📝 Strategy and Execution: Mbappé's farewell was crafted to emphasize sincerity and personal connection, seemingly aiming to avoid the pitfalls of appearing overly orchestrated. He opted for a direct, heartfelt video on social media, allowing him to control the message while maintaining intimacy with fans. How sincere it was perceived is another debate however. 📹💔 The French football star managed to keep the timing of his announcement confidential, sharing the news with only a select group, indicating a deliberate choice to manage how and when the information was disseminated. 🔒🗓️ 📵 Communications Context: The decision not to inform PSG's president directly and the lack of immediate official communication from the club suggest a complex relationship between the player and club management, highlighting the importance of timing and tact in athlete communications. 🕰️🤝 🙏 Authenticity and Reception: By acknowledging his coaches, teammates and PSG staff, Mbappé did demonstrate gratitude and respect, humanizing his departure. He adopted a similar approach during his speech as he received his (annual 😉) best player trophy at the League's official Awards ceremony a few days later. This strategy aimed at preserving his reputation and legacy at PSG while paving the way for his next career phase. 🛫 🧐 Comparison with Other Athletes: LeBron James faced backlash for years after his infamous "The Decision" in 2010, where he announced his departure from Cleveland to Miami on a live TV special. While both athletes controlled the narrative around their career moves, Mbappé's approach was notably more understated and personal, reflecting lessons many superstar athletes learned from James' debacle. Other athletes like Derek Jeter and Kobe Bryant for instance chose different platforms for major announcements —Jeter with a straightforward Facebook post and Bryant with a poetic tribute in The Players' Tribune. Both methods were lauded for their authenticity and direct connection with fans, much like Mbappé's approach. ⚾🏀 ↪️ In essence, Mbappé’s announcement strategy attempted to balance personal authenticity and strategic communication, managing stakeholder reactions across a spectrum. This case exemplifies how modern athletes navigate their transitions, resonating on a personal level with their audience while carefully managing their professional narratives. 🤔 Is it possible to find the perfect harmony in authenticity and PR strategy in athlete communications, especially during major career announcements? #SportsPR #AthletesFarewell #KylianMbappé #Authenticity

Next up in our Meet the Committee series is Matt Williams   Job Title and explanation of role: Director of Keep Communications. Matt founded Keep Communications in 2019, a fresh result of years of agency PR experience with international fitness and sport brands.  Keep Communications run PR accounts with sport brands, service providers, retailers, events and communities specialising in building strong identities to take a clear story to its desired market.    Previous experience: Prior to setting up Keep Communications, I worked at leading sports agencies Speed Communications and Mongoose Sports & Entertainment   What are you most proud of in your career? Primarily, I’m proud of setting up a successful and profitable business, following my entrepreneurial dreams to be my own boss. Notable project pride comes in the form of working for two years across the launch of The Hundred with England & Wales Cricket Board (ECB), delivering comms around the 150th Emirates FA Cup, being a leading consultant across all Red Bull bike projects and delivering for long term global clients such as Tough Mudder, Spartan and Hytro.   Why did you get into the industry? My passion for sports, mixed with a distinct lack of athletic ability to do it professionally meant I needed to find my calling elsewhere. Understanding that I loved working with people and the impact PR could have on brand creation meant I quickly knew that a career in PR was where I could have an impact. In the last ten years, I haven’t looked back.   Mentor / Person you look to up in the industry and why? Far too many to mention in a sentence but I’ve been incredibly lucky to learn from the best and call them friends as well as colleagues. It’s a small industry and a strong network of trusted faces can never be underestimated.    Best example of comms you’ve seen within the industry - I have huge respect for what the ECB has done for women’s cricket in recent years. Supported by the likes of The Space Between Sports and Curious Panda social team, they have done a brilliant job at driving representation and awareness for future generations.   Favourite sport and subsequent team - If it’s movement, I love it. I will quite literally watch and enjoy anything competitive. A self-confessed golf nerd I have a huge passion for the game and follow it closely. Away from the course I’m an emotionally wrecked Arsenal F.C fan that likes to keep up with weekly premier league action.   Best job in the sport comms? I still love the flexibility that an agency gives you across multiple sports. If I had to pick one, send me to The Ryder Cup.   What one skill would you say is most desired in sport comms? In a world dominated by digital and online comms, you won’t ever be able to beat a good old chat. 

The Responsibility of Being a KOL/Brand Ambassador As a PR Personnel, I have worked with some incredible KOLs and brand ambassadors. It has taught me something profound: the role you play goes far beyond just promoting a product or service. KOLs and brand ambassadors are the embodiment of the brand they represent. But with that power comes immense responsibility. It's not just about flashy campaigns or high engagement rates. It's about respecting the brand's image and ensuring that every word, post, and action aligns with the values you stand for. After all, your branding isn't just about you—it's a reflection of the brand itself. I've seen how a well-respected ambassador can elevate a brand, creating genuine connections and engagement with audiences. But I've also witnessed how a single mistake on social media can ruin years of trust and hard work. Here are 4 tips for those who want to be a KOL or brand ambassador. 1️⃣ Lead with Integrity: Your audience follows you because they trust you. Maintain that trust by staying authentic to your values. 2️⃣ Think Before You Post: Every tweet, story, and caption carries weight. Consider the impact on both your brand and the brand you represent. 3️⃣ Stay Consistent: Your followers appreciate consistency. Align your messaging across all platforms, ensuring it resonates with the brand’s values. 4️⃣ Respect the Brand: Remember, you are an extension of the brand. Treat it with the same respect you expect for yourself. Being a KOL/ambassador is more than just a glamorous job—it’s a role that blends passion, influence, and responsibility. #MelPR #Ambassador #Branding #PersonalBranding #PR

Today marks a significant milestone for Havas Japan and the entire region with the launch of Havas Red. Led by Masashi Kitaichi, Managing Director of Havas Red Japan, the team will deliver a fully integrated solution across social media, experiential, and public relations for local, regional, and global clients. This launch follows the successful debut of Havas Red in India last November, solidifying its presence in the APAC region.   Speaking about the launch, Rana Barua, Group CEO, Havas India, Southeast and North Asia highlighted the significance of Havas Japan in our One Asia strategy and shared," By enhancing our capabilities, we are reinforcing our commitment to creating meaningful connections and delivering impactful narratives." Complementing this, Darrell N., CEO of Havas Japan, commented, "With the significant growth that Havas Japan has experienced over the past three years, the launch of Havas Red will further expand our service offerings and position us to better meet the specific demands of this market. The addition of comprehensive PR capabilities allows us to deliver more integrated and impactful solutions that resonate with local audiences." James Wright, Global CEO of Havas Red and Global Chairman of the Havas PR Network, remarked, "Launching in India last year was incredibly thrilling, and now we’re ready to grow our footprint into Japan, where our colleagues are already delivering groundbreaking work with iconic clients.”   We look forward to forging strong partnerships and achieving remarkable outcomes together with our clients.   #OneAsia #OneHavas #MeaningfulGrowth #HavasRed #HavasJapan Havas | Havas Creative Network | HAVAS Red US | HAVAS Red AU | Havas Red UK | HAVAS Red ME | HAVAS Red PH | PR Pundit Havas Red BRICE PINONCELY | Kevin Zhang | Nivedita Nayar

PRmoment Leaders latest:  Huge thanks to Caroline Fisher, comms lead for ASICS in EMEA, for delivering our most recent masterclass.  Fish (as everyone calls her) showed our agency-side leaders cohort how PR is taking the lead in integrated campaigns.  And by ‘show’, I do mean that Fish took us through a number of outstanding ASICS brand campaigns, delivered with Golin as lead agency working alongside others in a fully integrated team environment. I'm sure you’ll have all seen the most recent short film, featuring the infamous fictitious CEO Logan Roy (played so magnificently by Brian Cox), exhorting desk-based working people to step away from their desks from time to time to look after their mental health. The film is powerful, all the more so from the ASICS perspective because it features no logo and focuses instead on credible brand positioning rather than selling.  Indeed, the film rather beautifully articulates core brand values that track all the way back to the company’s 1949 founding in Japan.  The magic comes from it doing so via ‘Roy’ in a creatively counter-intuitive and attention-grabbing way, for an authentic purpose. The red thread back to those brand values was visible across all the campaigns Fish showed us, which made the creativity on display all the more impressive. But what made all of the campaigns properly stand out for me was that they’d all been wholly conceived and executed as comms-led, earned-first storytelling. It’s not much of an exaggeration at all to say that Fish and her extended team are redefining the remit for consumer PR & comms in real time.  The earned-first work they’re delivering feels like the future of integrated activation.  I’m very grateful Fish took the time to take us inside their story, and our cohort took away a number of widely-applicable learnings.  I can’t wait to see what comes next…

A dynamic discussion unfolds on "PR Agencies vs. Brands Communication Teams: Who Manages the Narrative and Perception?" 💡 Nandini Chatterjee, Sameer Bajaj, and Pradeep Wadhwa represent the Brand Communications Team, while Pranav Kumar, Dilip Yadav, and Deepak Jolly advocate for PR Agencies at the e4m PR Debate, chaired by Mamta Dhingra. Watch Live: https://lnkd.in/eeQ4VVJu "Clients should drive the narrative, but agencies play a significant role as well. Sometimes, clients provide us with information without sufficient context, which necessitates agencies to step in and fill those gaps."- Pranav Kumar, Managing Director, Allison "This isn’t primarily a debate over the functioning of agencies versus corporate communications; it’s more about the potential for personality clashes that can happen." - Dilip Yadav, Co-Founder, First Partners "Evolved companies recognized the value of communications professionals early on. However, as these companies grow from millions to tens of millions in revenue, they need to expand their teams to effectively manage and oversee the business." - Deepak Jolly, Founder & Director, Concosia Advisory Shree Cement Ltd. | MakeMyTrip | Kritical Edge Consulting Pvt Ltd | Allison Worldwide | First Partners | The Wharton School | Lateral Sutraa #e4m #e4mPRDialogue #e4mTheGreatDebateSeries #e4mevents

PR is more than press releases. It's a necessary business function for: 🗣 Driving brand awareness + market penetration 📊 Growing competitive share of voice 🤓 Enhancing credibility + consumer perception 🛍 Influencing buyer behavior ⚡ Mitigating crisis More justice for #PR in Belle Communication's latest blog❗ #publicrelations #brandawareness #demandgeneration #PRagency

Why Celebrities Need a PR Agency ✨ Image Management: Your public image is everything. We help maintain a positive and relatable image across all platforms. 📢 Brand Promotion: We ensure your brand is always in the spotlight, keeping you ahead of the competition. 📰 Media Relations: We connect you with the right media outlets for interviews, features, and collaborations, boosting your visibility. 🚀 Crisis Management: In case of any controversies, we step in to control the narrative and protect your reputation. 🎯 Audience Engagement: We create personalized strategies to keep your fans engaged and loyal. How Advice4MEDIA Works for Celebrities 🎤 Strategic Communication: We develop custom communication plans tailored to your goals. 🌐 Digital & Social Media: We enhance your online presence with targeted campaigns, engaging posts, and creative content. 🎬 Event Management: From red carpets to exclusive parties, we ensure every event succeeds. 💡 Brand Collaborations: We connect you with brands that align with your image for fruitful collaborations. 📧 For inquiries: [email protected] 📞 Call us: +91-9013088292 Stay ahead of the curve with Advice4MEDIA—your trusted PR and media management partner! #CelebrityPR #MediaRelations #ImageManagement #Branding #Advice4MEDIA #stayrelevant

#BREAKING “If you can’t find a seat at the table, build your own.” This belief has inspired me to launch GOOD DAY PR & STRATEGIC COMMUNICATIONS, today. With over two decades of experience in integrated marketing comms across India, the UK, Germany, and the UAE, I’ve often thrived in environments where opportunities were limited. This journey has shaped my approach to challenges, particularly in sports marketing, governance, broadcast, corporate communications, and nation branding. After leading successful PR and corporate reputation programmes for multinational corporations and prestigious organisations, including my last full-time role at the International Cricket Council (ICC), I knew it was time to carve my own path. The passing of my father two years ago was a pivotal moment that led me to reflect deeply on my legacy. It prompted me to step away from my demanding role at the ICC and focus on independent consulting, which provided the much-needed space to be with loved ones and re-evaluate my professional goals. Two years into consulting, I was ready for a new challenge. Recognising the importance of critical skills like speaking 'truth to power' and balancing strategic business decisions with reputation management—skills often overlooked—I felt compelled to bring this ethos to a wider audience. This led to the founding of GOOD DAY PR and Strategic Communications - Global. An offshoot of Good Day Cork, established by my sister, soulmate, and best friend Joanna Dukkipati, this consultancy is dedicated to partnering with clients worldwide who are committed to shaping society positively one good day at a time. We focus on key sectors including sports, art, technology, media, healthcare, and non-profit organisations. And aim to strengthen our clients’ communications strategies, ensuring their messages and values are effectively conveyed. Additionally, we are committed to amplifying underrepresented voices, particularly that of women and women-led businesses of colour, ensuring they receive the recognition they deserve. In founding this company, I am not just creating a business; I am building a platform for change, resilience, and integrity in strategic communications and PR. This is my new table, and I am excited to collaborate with those who share this vision. We are now open for business and seeking clients globally, with a particular focus on the UAE, South Asian, and Indo-German markets. I am also personally available for fractional roles, projects, that align with our vision. Interested parties, please DM. - Ketaki Golatkar, Founder and CEO, GOOD DAY PR & STRATEGIC COMMUNICATIONS #PR #StrategicComms #SportsPR #CorporateComms #WomenInBusiness #Entrepreneurship #Leadership #WomenOfColour #Startups #BusinessGrowth #FractionalRoles #Consulting #OpenForBusiness #GoodDayPR #Comms #UAE #SouthAsia #IndoGerman #Legacy #Comms

9 Jan 2024. When and how. Over the past six months, I’ve been asked when's a good time to bring a public relations (PR) agency onboard, and how to determine what’s a good fit for a company's communications needs? When? Here’s what I think… consider engaging a PR agency when your company is gearing up for a transformative phase - whether it's increasing brand awareness or visibility, launching a product / service, rebranding or repositioning your company, communicating your purpose or impact programs to a diverse audience, or kickstarting your fundraising efforts. The expertise of a PR agency can help propel your brand through targeted messaging and powerful storytelling across channels. But, how do you know which is the right PR agency for you and your company? My advice… look beyond the surface and evaluate their… ✅ values – what drives their actions, how do they approach accountability and transparency?   ✅ knowledge – do they know what your business is all about, what’s driving your industry, motivating your segment / audience and ultimately, how these communications efforts align with your commercial growth efforts? ✅ track record – beyond the trade awards, what do their clients say about them and what are their Net Promoter Scores (NPS)? Your PR agency partner should be an extension of your internal team and has a shared vision for your brand's success. In time, like any relationship, the partnership will be less about YOURS and more about OURS. They’ll help you tell your brand story with the purpose of moving hearts and minds - clearly, authentically and consistently. Ultimately, the decision to hire a PR agency is an investment in your brand's reputation and growth potential. 🌟 If you found this helpful and you’d like to have a chat about building, nurturing and enhancing your company’s brand and reputation, drop me a line via DM or email at ▶ [email protected] ◀ #publicrelations #PRagency #communications #storytelling #brandgrowth #brandreputation #singapore #asia #bcorpcertified