Melissa Chan’s Post

Are you looking to boost visibility, drive brand awareness, and increase sales while keeping your brand top-of-mind with your target audience? If you've invested in PR before but haven't seen the results you expected, it's time to rethink your approach. Effective PR, like all marketing, requires a strategic and consistent effort. With the right PR strategy, tailored to resonate with your audience, you can achieve impactful results. Read our latest blog to discover a few key tips to help you get started... #PRStrategy #brandawareness #marketingtips #strategicPR #businessgrowth

On the blog today, Jasmine Flahat shares her thoughts on a few exceptional brand ambassador collaborations over recent years, while also highlighting what it takes to choose the right ambassador for your business. “When selecting a brand ambassador to represent the brand, the individual should embody the core values of the brand and be able to resonate with the target audience. When it comes to CEOs or founders, they often already embody the core values of the brand that they have built as a reflection of themselves. When this alignment is achieved, the ambassador becomes more than just a spokesperson; they become a compelling advocate who authentically integrates the brand into their own lifestyle and day-to-day life.” Read the full article on the PR & Lattes blog: https://lnkd.in/eJuRngAS #PRAndLattes #NewBlog #BlogPost #BrandAmbassador #PR #PublicRelations #Communication #BrandManagement

In our latest blog, we delve into the inspiring journey of Manu Bhaker, India's double bronze winner, and how she has become a magnet for brand endorsements. Her remarkable achievements have captured the nation’s pride and the attention of numerous brands. However, behind her growing prominence lies the strategic role of Public Relations (PR). Manu’s PR team has masterfully crafted a compelling narrative of her journey, ensuring her consistent media visibility and aligning her with brands that share her values. By leveraging her social media presence, they have built a loyal following and enhanced her appeal to brands. This approach has built credibility and trust around her personal brand, benefitting both Manu and her partners. Our blog explores how strategic PR has elevated Manu Bhaker’s brand salience, transforming her sporting success into a powerful personal brand. Read more about how PR has played a crucial role in Manu Bhaker’s journey and brand endorsements. https://lnkd.in/g-yBNFqs #ManuBhaker #PR #BrandAmbassador #OlympicWinner #PublicRelations #BrandStrategy #SportsMarketing #Inspiration #AthleteBranding

In the world of business, Public Relations (PR) and Branding are two sides of the same coin, working together to shape perceptions, build credibility, and foster trust. The symbiotic relationship between them is crucial to crafting a cohesive narrative that resonates with your audience and stands the test of time. PR plays a vital role in establishing trust and credibility by effectively managing communication channels and disseminating authentic messaging. Branding defines and communicates the essence of a brand, ensuring that every communication aligns with the brand's identity. PR works hand in hand with branding, creating a consistent identity across all touchpoints. PR acts as a megaphone for branding efforts, amplifying brand messaging through media coverage, influencer partnerships, and social media engagement. It reaches wider audiences and reinforces the brand's positioning in the market. PR initiatives help nurture relationships with stakeholders, including customers, employees, investors, and the community at large. By building meaningful connections and fostering brand advocacy, PR strengthens the brand's reputation and loyalty among its target audience. Ultimately, the synergy between PR and branding drives business objectives, contributing to achieving overarching goals and driving sustainable growth. By recognizing and harnessing their symbiotic relationship, businesses can create a compelling narrative that resonates with their audience. Let's keep in mind that PR and branding are not isolated silos, but rather interconnected elements that work together to shape perceptions, foster relationships, and drive success. #PR #Branding #BrandIdentity #CommunicationStrategy #publicrelations #strategiccommunications

Manu Bhaker’s remarkable achievements, including her double bronze win, have not only made her a national hero but also a highly sought-after brand ambassador. In our latest blog, we explore how effective PR strategies have played a pivotal role in crafting her public persona and enhancing her brand salience. 🔹 Crafting a Compelling Narrative: Manu’s PR team has skillfully narrated her journey, making her story relatable and inspiring. 🔹 Media Engagement and Visibility: Proactive media engagement has ensured her consistent presence across various platforms, keeping her relevant and visible. 🔹 Strategic Brand Partnerships: Her partnerships are carefully curated to align with brands that share her values, ensuring authentic and mutually beneficial relationships. 🔹 Social Media Influence: Leveraging her social media presence has built a loyal following, making her an attractive influencer for brands. 🔹 Building Credibility and Trust: Consistent positive media coverage has built credibility and trust around Manu’s personal brand, benefiting her and the brands she endorses. Manu Bhaker’s journey exemplifies how strategic PR can transform an athlete’s success into a powerful brand. As she continues to achieve new heights, her story inspires us all, showcasing the synergy between sporting excellence and PR. Read more about Manu Bhaker’s journey and the crucial role of PR in our latest blog. #ManuBhaker #PR #BrandAmbassador #OlympicWinner #PublicRelations #BrandStrategy #SportsMarketing #Inspiration #AthleteBranding

After spending quite some time in the PR industry, I am convinced that PR is a vital component of #marcom strategy for any Indian brand. You ask Why? I can give you 100 reasons. But I will Highlight a few for you here! 1. 𝐼𝑛 𝐼𝑛𝑑𝑖𝑎 𝑤𝑒 𝑠𝑎𝑦 "𝐽𝑜 𝑑𝑖𝑘ℎ𝑡𝑎 ℎ𝑎𝑖 𝑣𝑜 𝑏𝑖𝑘𝑡𝑎 ℎ𝑎𝑖" - 𝑃𝑒𝑜𝑝𝑙𝑒 𝑏𝑢𝑦 𝑤ℎ𝑎𝑡 𝑡ℎ𝑒𝑦 𝑠𝑒𝑒 𝑎𝑛𝑑 𝑏𝑒𝑙𝑖𝑒𝑣𝑒. After social media, what is the first thing that people consume over a cup of morning tea? News sites, newspapers? Absolutely yes, then why not place your brand where your TG interacts and will get a potential opportunity to get to know your brand? 𝐏𝐥𝐚𝐜𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐞𝐧𝐠𝐚𝐠𝐞𝐬 𝐜𝐫𝐞𝐚𝐭𝐞𝐬 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐟𝐨𝐫 𝐛𝐫𝐚𝐧𝐝 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲. 2. #Media wields significant power in India, shaping perceptions. It has the power to make anything look big. That's why any brand needs to build media advocates that trust your brand. 3. PR shapes how your brand is perceived by your #TargetAudience. It allows a brand to communicate to its audience's satisfaction. PR is not just related to having a strong Media Presence. It goes way beyond and includes innovative communication strategies & ideas. 𝐹𝑜𝑟 𝑖𝑛𝑠𝑡𝑎𝑛𝑐𝑒, 𝑤ℎ𝑒𝑛𝑒𝑣𝑒𝑟 𝑤𝑒 𝑚𝑎𝑘𝑒 𝑃𝑅 𝑃𝑙𝑎𝑛𝑠 𝑓𝑜𝑟 𝑐𝑙𝑖𝑒𝑛𝑡𝑠, 𝑤𝑒 𝑎𝑙𝑤𝑎𝑦𝑠 𝑚𝑎𝑘𝑒 𝑠𝑢𝑟𝑒 𝑡𝑜 𝑖𝑛𝑐𝑜𝑟𝑝𝑜𝑟𝑎𝑡𝑒 𝑡ℎ𝑒 𝑏𝑒𝑠𝑡 𝑐𝑜𝑚𝑚𝑢𝑛𝑖𝑐𝑎𝑡𝑖𝑜𝑛 𝑖𝑑𝑒𝑎𝑠 𝑓𝑜𝑟 𝑡ℎ𝑒𝑚 𝑖𝑛 𝑡ℎ𝑒 𝑝𝑖𝑡𝑐ℎ. 𝐼𝑡 𝑐𝑎𝑛 𝑏𝑒 𝑎𝑠 𝑠𝑚𝑎𝑙𝑙 𝑎𝑠 𝐻𝑜𝑠𝑡𝑖𝑛𝑔 𝑎 𝐶ℎ𝑒𝑓'𝑠 𝑡𝑎𝑏𝑙𝑒 𝑓𝑜𝑟 𝑎 𝑟𝑒𝑠𝑡𝑎𝑢𝑟𝑎𝑛𝑡 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠 𝑡𝑜 𝑎𝑠 𝑏𝑖𝑔 𝑎𝑠 𝑔𝑒𝑡𝑡𝑖𝑛𝑔 𝑡ℎ𝑒𝑚 𝑓𝑒𝑎𝑡𝑢𝑟𝑒𝑑 𝑖𝑛 𝑎 𝑁𝑎𝑡𝐺𝑒𝑜 𝑑𝑜𝑐𝑢𝑚𝑒𝑛𝑡𝑎𝑟𝑦 𝑜𝑟 𝐵𝑟𝑎𝑛𝑑 𝑐𝑜𝑙𝑙𝑎𝑏𝑜𝑟𝑎𝑡𝑖𝑜𝑛𝑠 𝑤𝑖𝑡ℎ 𝑐𝑒𝑙𝑒𝑏𝑟𝑖𝑡𝑖𝑒𝑠 𝑎𝑛𝑑 𝑖𝑛𝑓𝑙𝑢𝑒𝑛𝑐𝑒𝑟𝑠 𝑎𝑛𝑑 𝑡ℎ𝑒𝑛 𝐴𝑚𝑝𝑙𝑖𝑓𝑦𝑖𝑛𝑔 𝑡ℎ𝑒 𝑠𝑎𝑚𝑒 𝑢𝑠𝑖𝑛𝑔 𝑅𝑒𝑙𝑒𝑣𝑎𝑛𝑡 𝑀𝑒𝑑𝑖𝑎 𝑃𝑜𝑟𝑡𝑎𝑙𝑠. 4. Managing Crisis Situations. We all face a crisis at some point or another time. In such challenging times, immediate and strategic responses become crucial to minimize negative perceptions. Offering strategic responses to safeguard brand reputation during challenging times. 5. Last, and my favorite! A well-executed PR strategy can elevate your other marketing initiatives and significantly boost your overall brand visibility and reputation. 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫, 𝐠𝐨𝐨𝐝 𝐏𝐑 𝐜𝐚𝐧 𝐩𝐫𝐨𝐩𝐞𝐥 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐭𝐨 𝐧𝐞𝐰 𝐡𝐞𝐢𝐠𝐡𝐭𝐬, 𝐰𝐡𝐢𝐥𝐞 𝐦𝐢𝐬𝐡𝐚𝐧𝐝𝐥𝐞𝐝 #PR 𝐜𝐚𝐧 𝐝𝐚𝐦𝐚𝐠𝐞 𝐢𝐭𝐬 𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠. This is why it is always important to choose the right PR firm at the right time! #PRfirm

Our founder, Caleb David, has been featured in StartupTalky, where he shares valuable insights on the pivotal role of Public Relations (PR) in boosting market visibility for brands in today's crowded industries. In a market where standing out is more challenging than ever, strategic and sustained PR campaigns can make all the difference. Caleb emphasizes that an effective PR campaign keeps a brand relevant by maintaining an active presence across multiple platforms and formats, ensuring continuous engagement with audiences. **Key Insights from Caleb David:** "An effective PR campaign is both strategic and sustained, ensuring the brand remains in circulation with relevant narratives and conversations. By maintaining active presence across multiple platforms and formats, a brand can elevate and expose itself, even in a saturated market. Data shows that companies with consistent PR efforts see higher brand recognition and customer engagement." **Supporting Data:** - The advertising market in India is projected to grow by 4.54% from 2024 to 2029, reaching a market volume of $15.01 billion in 2029. - Companies with consistent PR efforts see higher brand recognition and customer engagement. - Sustained PR campaigns can lead to up to a 30% increase in media mentions and significant boosts in online visibility. Check out Caleb's full feature in Startup Talky for more insights on how PR can transform your brand's market presence. https://lnkd.in/d8sGA59c At Perez Consulting, we’re passionate about helping brands shine in even the most competitive markets. Here's to the power of PR in driving brand success! #PublicRelations #PR #MarketingStrategy #BrandVisibility #StartupTalky #PerezConsulting #MarketingExcellence #BrandSuccess #PRImpact

Ever wondered how personal PR differs from brand PR? From my experience, the divergence is fascinating. For a personal brand, PR revolves around authenticity and establishing trust with an audience that resonates with the individual's values, voice, and experiences. It's about fostering a connection that's uniquely personal – think of an entrepreneur sharing insights or achievements to inspire and build credibility. The goal is to tell a story that feels real and relatable. On the other hand, brand PR is more comprehensive. It requires aligning messaging with a broader set of values and goals, often designed to resonate with diverse groups, from consumers to stakeholders. Brand PR is built on cohesion and consistency across channels, projecting a reliable and consistent image. Here’s how they differ: Focus: Persona PR is about personality, values, and storytelling. Brand PR is about building loyalty, trust, and perception. Audience: Persona PR engages an individual’s followers directly. Brand PR speaks to consumers, clients, investors, and other stakeholders. Messaging: Persona PR emphasizes personal insights and achievements. Brand PR highlights products, services, values, and industry leadership. Have you noticed these differences in your industry? Share your thoughts below! #publicrelations #personalpr #brandpr #organisationalpr #prplan #imagebuilding #mediamanagement #mediaplanning #creativeplan

Happy Friday! On the blog today, Pradnya Auti shares her first article on the PR & Lattes blog, “Rare Beauty: A Look Into Its Influencer Marketing Strategy.” In the article, she says, “I’ve always believed that empathy is a pivotal but often overlooked quality in leadership. Understanding stakeholders and humanizing their experiences goes a long way in nurturing enduring relationships. Whether it’s prioritizing the needs of customers, coworkers, subordinates, vendors or clients, genuine solutions rooted in shared values are key to fostering loyalty.” Read her full article on the PR & Lattes blog: https://lnkd.in/epNXnGkS #PRAndLattes #PR #PublicRelations #Communication #Blog #RareBeauty #InfluencerMarketing #Marketing #MarketingStrategy #SelenaGomez 

Dear brand of 20-something years, You need Comms and PR. A friend and I recently discussed how some businesses and brands don’t appreciate communications and PR, and even strategic marketing until sales begin to fall. They rely on their 20-something client database. We are in the 21st century—this doesn’t work anymore. The saturation of the market has given your clients numerous options, so they look beyond just what you offer. Unlike marketing, which contributes directly to the bottom line, PR takes care of the minds of your clients and consumers. It helps them choose you and keep choosing you, turning them into unpaid brand ambassadors. Now let’s focus on new clients. I understand referrals play a role, but communications and public relations are key to your business. Are you leveraging social media, influencer marketing, blogs, Google Ads, ESG, building relationships and brand reputation? etc ✨What relationship are you building with them? ✨How do you make them feel? ✨Do you have an online presence? ✨Are you contributing to Environmental Social and Governance issues etc ? Don’t invest in developing products and services without investing in Comms and PR. It is not an end to a means; it’s the means itself. Comms and PR drive the overall business success, is not a secondary function or an afterthought. ………………………………………………………………… My name is Ethel, I enhance your brand visibility through strategic Comms and PR. Let’s connect. #Communications #PublicRelations #Marketing #BrandStrategy #ClientRelations #InfluencerMarketing #SocialMedia #ESG #IntegratedMarketing #BrandReputation #BusinessGrowth #MarketingStrategy