Communication Specialist I Helping Brands & Individuals get the Limelight they deserve I Building Brands | Certified Color Analyst I Health & Fitness Enthusiast I
After spending quite some time in the PR industry, I am convinced that PR is a vital component of #marcom strategy for any Indian brand. You ask Why? I can give you 100 reasons. But I will Highlight a few for you here! 1. 𝐼𝑛 𝐼𝑛𝑑𝑖𝑎 𝑤𝑒 𝑠𝑎𝑦 "𝐽𝑜 𝑑𝑖𝑘ℎ𝑡𝑎 ℎ𝑎𝑖 𝑣𝑜 𝑏𝑖𝑘𝑡𝑎 ℎ𝑎𝑖" - 𝑃𝑒𝑜𝑝𝑙𝑒 𝑏𝑢𝑦 𝑤ℎ𝑎𝑡 𝑡ℎ𝑒𝑦 𝑠𝑒𝑒 𝑎𝑛𝑑 𝑏𝑒𝑙𝑖𝑒𝑣𝑒. After social media, what is the first thing that people consume over a cup of morning tea? News sites, newspapers? Absolutely yes, then why not place your brand where your TG interacts and will get a potential opportunity to get to know your brand? 𝐏𝐥𝐚𝐜𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐞𝐧𝐠𝐚𝐠𝐞𝐬 𝐜𝐫𝐞𝐚𝐭𝐞𝐬 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐟𝐨𝐫 𝐛𝐫𝐚𝐧𝐝 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲. 2. #Media wields significant power in India, shaping perceptions. It has the power to make anything look big. That's why any brand needs to build media advocates that trust your brand. 3. PR shapes how your brand is perceived by your #TargetAudience. It allows a brand to communicate to its audience's satisfaction. PR is not just related to having a strong Media Presence. It goes way beyond and includes innovative communication strategies & ideas. 𝐹𝑜𝑟 𝑖𝑛𝑠𝑡𝑎𝑛𝑐𝑒, 𝑤ℎ𝑒𝑛𝑒𝑣𝑒𝑟 𝑤𝑒 𝑚𝑎𝑘𝑒 𝑃𝑅 𝑃𝑙𝑎𝑛𝑠 𝑓𝑜𝑟 𝑐𝑙𝑖𝑒𝑛𝑡𝑠, 𝑤𝑒 𝑎𝑙𝑤𝑎𝑦𝑠 𝑚𝑎𝑘𝑒 𝑠𝑢𝑟𝑒 𝑡𝑜 𝑖𝑛𝑐𝑜𝑟𝑝𝑜𝑟𝑎𝑡𝑒 𝑡ℎ𝑒 𝑏𝑒𝑠𝑡 𝑐𝑜𝑚𝑚𝑢𝑛𝑖𝑐𝑎𝑡𝑖𝑜𝑛 𝑖𝑑𝑒𝑎𝑠 𝑓𝑜𝑟 𝑡ℎ𝑒𝑚 𝑖𝑛 𝑡ℎ𝑒 𝑝𝑖𝑡𝑐ℎ. 𝐼𝑡 𝑐𝑎𝑛 𝑏𝑒 𝑎𝑠 𝑠𝑚𝑎𝑙𝑙 𝑎𝑠 𝐻𝑜𝑠𝑡𝑖𝑛𝑔 𝑎 𝐶ℎ𝑒𝑓'𝑠 𝑡𝑎𝑏𝑙𝑒 𝑓𝑜𝑟 𝑎 𝑟𝑒𝑠𝑡𝑎𝑢𝑟𝑎𝑛𝑡 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠 𝑡𝑜 𝑎𝑠 𝑏𝑖𝑔 𝑎𝑠 𝑔𝑒𝑡𝑡𝑖𝑛𝑔 𝑡ℎ𝑒𝑚 𝑓𝑒𝑎𝑡𝑢𝑟𝑒𝑑 𝑖𝑛 𝑎 𝑁𝑎𝑡𝐺𝑒𝑜 𝑑𝑜𝑐𝑢𝑚𝑒𝑛𝑡𝑎𝑟𝑦 𝑜𝑟 𝐵𝑟𝑎𝑛𝑑 𝑐𝑜𝑙𝑙𝑎𝑏𝑜𝑟𝑎𝑡𝑖𝑜𝑛𝑠 𝑤𝑖𝑡ℎ 𝑐𝑒𝑙𝑒𝑏𝑟𝑖𝑡𝑖𝑒𝑠 𝑎𝑛𝑑 𝑖𝑛𝑓𝑙𝑢𝑒𝑛𝑐𝑒𝑟𝑠 𝑎𝑛𝑑 𝑡ℎ𝑒𝑛 𝐴𝑚𝑝𝑙𝑖𝑓𝑦𝑖𝑛𝑔 𝑡ℎ𝑒 𝑠𝑎𝑚𝑒 𝑢𝑠𝑖𝑛𝑔 𝑅𝑒𝑙𝑒𝑣𝑎𝑛𝑡 𝑀𝑒𝑑𝑖𝑎 𝑃𝑜𝑟𝑡𝑎𝑙𝑠. 4. Managing Crisis Situations. We all face a crisis at some point or another time. In such challenging times, immediate and strategic responses become crucial to minimize negative perceptions. Offering strategic responses to safeguard brand reputation during challenging times. 5. Last, and my favorite! A well-executed PR strategy can elevate your other marketing initiatives and significantly boost your overall brand visibility and reputation. 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫, 𝐠𝐨𝐨𝐝 𝐏𝐑 𝐜𝐚𝐧 𝐩𝐫𝐨𝐩𝐞𝐥 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐭𝐨 𝐧𝐞𝐰 𝐡𝐞𝐢𝐠𝐡𝐭𝐬, 𝐰𝐡𝐢𝐥𝐞 𝐦𝐢𝐬𝐡𝐚𝐧𝐝𝐥𝐞𝐝 #PR 𝐜𝐚𝐧 𝐝𝐚𝐦𝐚𝐠𝐞 𝐢𝐭𝐬 𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠. This is why it is always important to choose the right PR firm at the right time! #PRfirm
Anshika Mehrotra
1mo
Undoubtedly, PR is an underrated Marketing tactict in India.
Absolutely agreed. 💯 PR plays a pivotal role in shaping brand positioning
Growth hacker | Digital marketing trainer | Boosting startups with Best SEO Practices and SMM techniques
1moPR actually help brands to showcase their work. I know many peoples who didnt use PR in their marketing strategy and whenever they launch any kind of product, they fail to create vibes. It’s important to shout out for any kind of launch atleast in the print media.