Keep Optimising Marketing Podcast’s Post

What should your Offline Marketing strategy include in 2024?   We're here to help. We’re exploring the latest tips and tricks in this month’s masterclass   On Apple Podcasts, Spotify, (just search “Keep Optimising) and get all the details on our website: https://lnkd.in/eZgPhguX #ecommercemarketing #directmail #marketingpodcast

Just finished listing to the latest episode of Chloë Thomas's Keep Optimising Marketing Podcast podcast with Nicky Lomax. If you're new to #offline marketing, you should listen to it too. There are also previous episodes you should check out (with other #offline experts such as David Lockwood and our own Dylan Jenkins), which the super-organised Chloe has collected here: https://lnkd.in/e26WC2Up. Getting started has never been easier! 😎 #ecommerce #dtc #directtoconsumer

58% of Marketing leaders are set to increase their spending on Email Marketing by as much as 60%. Marketing leaders have opted for a ‘bullish’ attitude for the remainder of 2024, vowing to increase their digital budgets. Among the key growth areas marketing leaders aim to increase their spending include AI, SEO, websites, broadcasts, and podcasts. #digitalleaders #marketingleaders #insights

The success of marketing is dependent on many factors. Which means marketers need to do their own work in adjusting their plans to the cycle that their business is in. What drives marketing success? It depends! As discussed with Conor Byrne in his Now That’s What I Call Marketing podcast series. Listen here https://lnkd.in/esrjiHEB #marketing #creativity #advertisingandmarketing #branding #digitalmarketing

Have you ever felt disappointed by traditional agencies? I climbed the ladder at tech giants like Acer, HP, and Logitech, but I wanted to do more. That's why I ventured out to create Brand Hubb, a platform rewarding consumers for their online engagement. Consumers loved it, but brands struggled to see the value. This pivotal moment taught me a valuable lesson: test your assumptions and adapt. Adaptability and innovation are two traits I try to incorporate within each aspect of my life - from work, to sport, to gym and even to family. Our success is determined by our ability to adapt and overcome. Through trial and error, we pivoted Brand Hubb. We focused on e-commerce solutions and building a strong internal marketing team. This success fuelled the creation of Brand Direct, a sister marketing agency to Brand Hubb. But there was a problem... Brand confusion arose between the two. ➡ Enter Fuzz Digital! The name embodies the positive "fuzzy” feeling we strive to create for our clients. We're passionate about exceeding expectations and delivering results. What makes Fuzz different from any other marketing agency? 1. Data-driven decisions. - We don't operate on gut feelings. We leverage data to optimise campaigns and ensure your marketing budget delivers tangible results. 2. A comprehensive approach. - From website development to creative strategy, we offer a full spectrum of marketing services to meet your unique needs. 3. A collaborative spirit. - Our team thrives on open communication and seamless collaboration. We work as one unit to achieve your marketing goals. Stay tuned for my next post! I'll dive deeper into the realm of marketing and how I have developed a fast-growing marketing agency. Oh, and we also released the first episode of our new podcast! 😉 Watch it here: https://lnkd.in/de_ZCZyB

I spoke with Ellen Hammett at Marketing Week about our deliberately disruptive marketing strategy. “You only have to think about whether you, yourself, read every email from a brand or just delete them, if you skip podcast ads […] that’s the reality of the world we’re operating in. So we had this sense we weren’t going to get where we needed to get to by doing what we’ve done before.” https://lnkd.in/eCMMwqY6 Abel & Cole | B Corp™ #Marketing #Strategy #Advertising

Our 3rd Episode is out! Learn the top 3 elements to a successful marketing campaign - on Spotify and Apple Podcasts! with Tamar Russell Brown

The podcast (naturally 😃 ) by Mi3Australia is a must-listen. Delving into a robust research project examining 1,000 campaigns and 1 million customer journeys, it sheds light on the fact that all reach is not equal. Check it out for valuable insights. #Mi3Australia #MarketingResearch #CustomerJourneys #Podcast

No matter how much you're spending on marketing, wouldn't it be worth $1,495 to engage with other business owners and the founder of a marketing agency to get feedback on what you're doing right and what you could do better? As I often say on the 21 Hats Podcast, I don’t know of anything that business owners find more frustrating than trying to get their marketing right. It’s complicated. It’s expensive. What works for one business may not work for another. What works today may not work tomorrow. All of which is why Jaci Russo and I are offering something different. It’s an unusual opportunity to participate in a collaborative workshop that will gather virtually one day a week for five weeks. You'll work with fellow business owners, and you'll be led by Jaci, someone with real expertise. Everyone will leave with a real strategic plan tailored specifically to their own business. You can learn more and register here: https://lnkd.in/eSpbE6J3

Steal this funnel We all know that paid isn't as "easy" as it used to be (Could be that paid at Christmas is freaking hard) Unless you're a Christmas light service, cause that account is CRUSHING. Either way, this funnel is what's performing really well across multiple accounts. And you should totally steal it Cold Email, Cold DMs, Meta Ads (Distribution layer) ↓ Pitch them to be on a shared Content Piece (Like a podcast, This creates content, but also direct interaction with your ICP) ↓ Let that content piece directly connect between their needs and your product ↓ Then give it to them. ↓ Once you've built the relationship, close them. Easier said than done, takes work and time, but... It works