Nicole Murphy’s Post

Picture your business's voice echoing with unmistakable clarity across the digital expanse—this is the power of consistency in marketing that Kate McQuade, Senior Director of Marketing at P360, unpacks in the latest Dead Pixels Society podcast conversation with Gary Pageau. With her extensive background, McQuade illustrates why a solid, unified brand message is more than just a good idea; it's a fundamental pillar in carving out a memorable identity in the tech and healthcare sectors. She unravels the basics of marketing, where the durability of your brand's core message intertwines with the threads of creative campaigns that keep your audience captivated when introducing technological innovations. McQuade reveals the metrics that pave the road to success, from the tangible terrain of sales figures to the abstract vistas of social media engagement. 

Every brand wants to build a following. One of the best ways to do that is through collaboration with other brands so you can reach their audience. It's what I call: OPC. Other Peoples Channels. I've used OPCs to help clients and my own company hundreds of thousands of readers, listeners and viewers through collaboration. It could be: - Getting on their webinar - Being interviewed for their podcast - Collaborating on a joint industry report - Being featured in their newsletter round up - Creating content as a guest blog post contributor The possibilities are massive. Smart brands aren't just trying to grow their own account by pressing publish. Smart brands are using collaborative content to win. #marketing #growthmarketing #socialmediamarketing

Can't stop, won't stop! Joe Lovett joined the Revenue Boost: A Marketing Podcast studio to share his actionable CMO Bullseye Framework for hitting audience and revenue targets (note, it includes mad libs). Be sure to follow RBMA: Revenue Based Marketing Advisors to get first access to hear what Joe's clients already know... he's a marketing genius that we can all learn from.... You'll want to take notes. #Marketing #DigitalMarketing #SocialMedia #ContentMarketing #Branding #Advertising

📹It's inspiring to see so much video content being used by marketers in all industries, on all platforms! In this era, all businesses have the opportunity to create highly strategic, professional videos - and then put them in front of a global audience, at scale.🌏 But the biggest mistake I see from video marketers is forgetting the timeless foundation of marketing: 🟦 Understand your audience at a deep, specific level. If you can get this concept right, and infuse it into your video ... that's a big step towards success. See some examples of this concept in action here: https://lnkd.in/gzid2H2A 📹 CLIP:"The ABM Voice Podcast" with @Abhishek Ekbote

This week in the Revenue Boost: A Marketing Podcast studio: Joe Lovett and Kerry Curran, MBA discuss why a strong brand is crucial for B2B revenue growth and Joe urges us all to ask ourselves, "Would our customers care about this?" This is definitely one to watch and take notes! Be sure to follow RBMA: Revenue Based Marketing Advisors to gain first access! #CMOPodcasts #CMO #MarketingLeadership #ChiefMarketingOfficer #CMOInsights #MarketingPodcasts #DigitalMarketing #MarketingStrategy #ContentMarketing #MarketingTrends #AdvertisingPodcasts #Advertising #AdStrategy #B2BPodcasts #B2BMarketing #BusinessPodcasts #B2BContent #B2BStrategies #B2BMarketing #B2B #B2BSales #LeadGeneration #B2BContentMarketing #SaaSPodcasts #SaaSBusiness #SoftwareAsAService #SaaSMarketing #SaaSGrowth #SaaSContent #SaaSStrategies #SaaSProductMarketing

Loved this quote from the most recent episode of Bri Reynolds podcast "How I Posted This" with Allison Bradley, social media manager at Nuuly: "Social media is a personification of your brand - it's where your brand comes to life." It's so important to realize that a lot of times, people are literally coming to your social media accounts for a vibe check - does this brand align with my values/interests/etc.? A feed full of stuffy corporate messaging and content that looks like ads is so much less likely to drive engagement than fresh, authentic, entertaining, and interesting content. Save the stuff that looks like ads for ads.

Discover the future of marketing in the latest episode of the Marketing Speak podcast as we dive deep into the mind of marketing genius and SparkToro founder Rand Fishkin. This isn't just another chat about AI or social media trends; it’s a masterclass in leveraging short videos, understanding audience behaviors, and navigating the turbulent waters of the modern marketing landscape. Rand doesn't just talk theory; he shares real, actionable tactics that can change the way you approach marketing. Plus, he opens up about SparkToro’s unique funding model and his commitment to creating a fairer entrepreneurial environment. This is a must-listen for anyone looking to stay ahead in the fast-evolving marketing world. Check it out, and let's discuss how these insights can transform our strategies! 🎧✨ https://lnkd.in/eRHErnJm

What if the future of reaching your target market lies in a medium that millions consume daily—podcasting? In a world where traditional advertising is losing its luster, the advertising industry is on a quest for more effective, engaging mediums to capture their audience’s attention. Despite running multi-million-dollar advertising agencies, many professionals still find themselves answering, “What is it that you really do?”, highlighting the industry’s common misconception. Dive into this case study revealing how podcasting can transform your advertising strategy, provide valuable content, and build unparalleled brand credibility over time.

How do you navigate the ever-evolving landscape of marketing? 🤔 In the latest episode of the FreeDive Podcast, Deb and Kristy interview Mark Silverman, Senior VP of Client Services at Seapoint Digital, about the evolution of advertising and marketing strategies. Mark offers his expert insights on everything from the rise of big data to the balance between digital and traditional marketing. Learn how to: 📊 Leverage big data to create more targeted and personalized campaigns 🌟 Define what makes your brand unique in the market 🔄 Test, measure, and pivot in real time for better results Listen now to gain fresh perspectives on crafting marketing strategies that work in today's dynamic world. 🎙️ https://lnkd.in/ePfF6b7A

Wanted to share an insightful podcast episode discussing the power of short-form content across the funnel, especially top of the funnel with Meta Ads! This is a great episode that talks about how to captivate your audience in a short time, understand your viewers, and create relatable 3-5 second ads. This will make you rethink the significance of a strong hook, brand humor, and the effectiveness of video ads compared to UGC images. https://lnkd.in/e4UuZPRA Stay ahead with these top brand strategies! ⏱️ #ShortFormContent #AudienceEngagement #TopofFunnel #BrandStrategies