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Welcome to Friday and another epispode of "Practical, Actionable Marketing," the podcast that aims to provide you with real ideas that you can put into practice today to improve your marketing. For this week, I thought we'd dig into the power of personalization beyond email marketing, including personalized experiences on websites, in apps, and through customer service interactions. We'll take a look at how to use data effectively to tailor every touchpoint in the customer journey. As always, you'll find us in the usual places but here's a link to make it easy: https://lnkd.in/gZtYrzQa We appreciate your listening and let us know what you think by leaving us a comment below. And please consider sharing if you find the content helpful. Thank you! #marketingtactics #PractialMarketing #PracticalActionableMarketing #Personalization #CustomerJourney #TailoringYourMessage

Welcome to Friday and another epispode of "Practical, Actionable Marketing," the podcast that aims to provide you with real ideas that you can put into practice today to improve your marketing. For this week, I thought we'd dig into the power of personalization beyond email marketing, including personalized experiences on websites, in apps, and through customer service interactions. We'll take a look at how to use data effectively to tailor every touchpoint in the customer journey. As always, you'll find us in the usual places but here's a link to make it easy: https://lnkd.in/gzm9SDxF We appreciate your listening and let us know what you think by leaving us a comment below. And please consider sharing if you find the content helpful. Thank you! #marketingtactics #PractialMarketing #PracticalActionableMarketing #Personalization #CustomerJourney #TailoringYourMessage

What should your Offline Marketing strategy include in 2024?   We're here to help. We’re exploring the latest tips and tricks in this month’s masterclass   On Apple Podcasts, Spotify, (just search “Keep Optimising) and get all the details on our website: https://lnkd.in/eZgPhguX #ecommercemarketing #directmail #marketingpodcast

Looking for the latest tips and tricks to improve your Offline Marketing? Then you need our latest masterclass! Find us on Apple Podcasts, Spotify, (just search “Keep Optimising) and get all the details on our website: https://lnkd.in/eZgPhguX #ecommercemarketing #offlinemarketing #marketingpodcast

Self-reported attribution gets a bad rep - but I love it. At CS2 all our "marketing" is done via content we put out on Linkedin, YouTube, our podcast, and doing speaking engagements or events with other brands or partners. No paid search. No paid social. And only a weekly newsletter to subscribers. So for us to "know what is working" our "How did you hear about us" open text field on our contact form is key. It also helps us stage our sales calls nicely knowing it. Here are just the ones who came through our form and mentioned a podcast, LinkedIn or YouTube in the last year. And we even just got 2! today that stated our podcast even though we have been on a new content break for the past 2 months. The data is inconsistent but you can build automation to categorize these or even insert an additional standardized value on your campaign member along with the utms  for easy reporting and showing when "direct traffic" is actually sourced from somewhere. Are you doing self-reported attribution? How do you use the data? #selfreportedattribution #attribution #b2bmarketing #gtmops

🔓 Want to unlock next-level creativity in your marketing? Check out the latest episode of We Do B2B, where we sit down with Brett Colliver, Chief Creative Officer at dentsu Aotearoa. Brett unpacks the anatomy of a great idea and shares his powerful “nods and eyebrows” concept – a fresh way to evaluate whether your marketing ideas are truly hitting the mark. If you're a B2B marketer keen to break away from dull, forgettable campaigns, this episode is packed with practical insights to help you deliver more impactful and creative work. Brett also dives into the risks of playing it too safe in your marketing, and how avoiding the dreaded “beige tax” can make your budget go further. 🎯 Whether you’re after career inspiration or actionable advice, this conversation will help you push boundaries and build more effective marketing strategies. Don’t miss this one – it's a banger. 💥 Watch (or Listen) to the full goodness, with links to Spotify, Apple Podcasts and YouTube here: https://lnkd.in/gv-eX3FU Connect with James on Linkedin:  https://lnkd.in/g4KWvAd7 Connect with BlueOcean on Linkedin: https://lnkd.in/grWyy_kt

Just finished listing to the latest episode of Chloë Thomas's Keep Optimising Marketing Podcast podcast with Nicky Lomax. If you're new to #offline marketing, you should listen to it too. There are also previous episodes you should check out (with other #offline experts such as David Lockwood and our own Dylan Jenkins), which the super-organised Chloe has collected here: https://lnkd.in/e26WC2Up. Getting started has never been easier! 😎 #ecommerce #dtc #directtoconsumer

How do you navigate the ever-evolving landscape of marketing? 🤔 In the latest episode of the FreeDive Podcast, Deb and Kristy interview Mark Silverman, Senior VP of Client Services at Seapoint Digital, about the evolution of advertising and marketing strategies. Mark offers his expert insights on everything from the rise of big data to the balance between digital and traditional marketing. Learn how to: 📊 Leverage big data to create more targeted and personalized campaigns 🌟 Define what makes your brand unique in the market 🔄 Test, measure, and pivot in real time for better results Listen now to gain fresh perspectives on crafting marketing strategies that work in today's dynamic world. 🎙️ https://lnkd.in/ePfF6b7A

🤔Will marketers be replaced by automated tools? Tune in now to find the answer on the latest episode of theMarketer Podcast!🎙️ 🌟 Featuring the brilliant Dan Oshinsky, founder of Inbox Collective and former Director of Newsletters at The New Yorker and BuzzFeed, Dan knows how to build loyal audiences through email. In this episode, Dan shares his thoughts on AI in email marketing, tips for crafting effective calls to action, and whether you can transform your email list into a business. We’ll also discuss what to avoid when sending political email campaigns, how to manage domain reputation, and much more!🚫✉️ Don’t miss this chance to learn from a true expert! 🎧🚀 #DigitalMarketing #EmailMarketing #MarketingStrategies #EmailMarketingPodcast #MarketingInsights #MarketingPodcasts

Join us at UNmiss for this candid conversation with Jimmy Kim. Your emails deserve to be seen. Don't miss this opportunity to change your email marketing game. Connect now! Change your inbox strategy. Unlock the future with AI. https://lnkd.in/eeSPdgAQ #strategy #marketing #podcast #revolution