Domino’s identifies marketing as ‘core pillar of competitive advantage’: December 13th, 2024
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Dominos has pledged to “enhance” its marketing investment, describing it as a “core pillar of its competitive advantage”. Elsewhere, according to WARC, a third of marketers expect retail media ad spend to rise in 2025. J.Crew Group has named a new Chief Marketing Officer, Løci has debuted a physical retail store in London, is the UK struggling to deal with cyber threats? A new digital and cyber centre has opened in Gloucestershire and TGH aims to deliver 'a greener e-commerce experience'.
Domino’s identifies marketing as ‘core pillar of competitive advantage’ in updated growth plan
Domino’s has pledged to “enhance” its marketing investment, describing it as a “core pillar of [its] competitive advantage” as it sets out a plan to grow over the next five years.
The Profitability and Growth Framework (PGF) was agreed upon between the company and its franchise partners and aims to “capitalise on its significant long-term growth opportunity”. “The National Advertising Fund (NAF) is a core pillar of our competitive advantage,” Dominos says in a statement laying out the new framework.
A third of marketers expect retail media ad spend to rise in 2025
According to WARC, marketers expect part of this to be driven by a surge in retail media spend, with 32% of them saying that investment in retail media will increase next year.
Marketers are generally optimistic all round about advertising in 2025, with 65% of them expecting improved trading conditions. However, marketing budget expectations aren’t quite as positive.
J.Crew Group names new Chief Marketing Officer
J.Crew Group, the omnichannel retailer that includes J.Crew and Madewell, has named Julia Collier its new Chief Marketing Officer. Julia Collier, who was most recently senior vice president of marketing at Skims, where she ran brand marketing and creative, will take up her new role with J.Crew on January 6, 2025. She will be based in New York and report directly to Libby Wadle, J.Crew Group's chief executive officer.
Løci opens debut physical retail store in London
British vegan footwear and apparel brand Løci, which counts actor Leonardo DiCaprio and rapper Nicki Minaj as investors, has opened its first physical store with a future retail concept in London.
Løci has partnered with experiential immersive retail space Future Stores on Oxford Street to open a pop-up concept that merges cutting-edge technology, including 4,300 square feet of digital screens, with traditional bricks-and-mortar shopping in the run-up to Christmas.
UK struggling to fight cyber threats
The UK's cybersecurity chief Richard Horne has warned that the country is underestimating the severity of online threats from hostile states and criminal gangs.
In his first major speech as head of GCHQ's National Cyber Security Centre (NCSC), Horne highlighted a trebling of "severe" incidents amid Russian "aggression and recklessness" and China's "sophisticated" digital operations.
GCHQ chief opens £5.8m cyber and digital centre
A £5.8m cyber and digital centre has opened in Gloucestershire, which will help the area become "the cyber capital of the UK". The FuturePark centre is based at the University of Gloucestershire in Cheltenham and was unveiled by Anne Keast-Butler, director of the Government Communication Headquarters (GCHQ).
Ms Keast-Butler said: “If we are to meet the growing challenges of an uncertain world, it is essential that we collaborate with business and our universities, and that together we nurture the talent coming through our education system.”
Santander hires Nitin Prabhu as global head of Digital Consumer Bank
Nitin Prabhu joins Santander from PayPal, where he was head of Product Small and Medium size businesses (SMBs) and Financial Services. As head of Consumer, he will be responsible for the auto and consumer business globally as well as Openbank.
Banco Santander Executive Chair, Ana Botín spoke on Nitin's appointment and said the following: "I am delighted that Nitin is joining Santander to lead the Digital Consumer Bank. DCB is at the forefront of innovation in consumer finance, backed by the strength of Santander's global network. Nitin brings a strong customer focus and understanding of how to build digital products that meet client needs, and I am confident he will help the business continue to generate profitable growth."
THG Fulfil to deliver a greener e-commerce experience with Zedify
THG Fulfil, the fulfilment and courier management solution from THG Ingenuity, has announced a strategic partnership with Zedify, the UK's fastest-growing cargo bike delivery company, to offer a sustainable delivery option at the checkout.
In a statement, THG Fulfil said it would leverage Zedify's innovative zero-emission delivery network for a portion of its deliveries in major cities across the UK as part of its commitment to sustainability and its ongoing mission to provide clients with best-in-class fulfilment solutions.
Twenty7tec and Nationwide enhance digital mortgage application process
Twenty7tec has announced an upgrade to its Nationwide APPLY functionality to streamline and enhance the journey for intermediaries.
The latest upgrade will advance how advisers use the Twenty7tec APPLY module, including the decision in principle journey. It will also enhance the research and application process, allowing advisers to be more efficient, whilst providing a smoother customer experience.
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