JP Purcell’s Post

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I help founders Start and Scale their Drinks Business | Head of Customer @ East Coast Canning | FMCG Sales & Marketing | FMCG Innovation & NPD | Business & Founder Coaching

When we work with beverage brands at East Coast Canning, we focus on communicating a brand story and creating an experience through packaging that aligns with the history and true essence of the brand as much as its future goals. If you've recently launched a new beverage brand, consistency in your marketing from the get-go will help you find your identity and build recall faster. I'm interested to hear your views - is there a brand you think does consistency really well in its content and messaging? Btw, for more beverage marketing tips and tricks (some of which even established brands may want to consider more deeply), check out this blog on Beverage Master: https://lnkd.in/g_YJKnMG #beveragemarketing #brandstorytelling #tips

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