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It's never too late to stand out — even in the increasingly saturated food and beverage space. Our very own Paul Nelson, Managing Director at Method1, shared his advice for brands as part of Authority Magazine's "5 Things You Need To Create a Successful Food or Beverage Brand” series. Here are a few of our favorite excerpts: 🌟 People don’t make decisions based on rational attributes. Instead, 80% of decisions are made by System 1 thinking — the emotional part of the brain. This is where people fall in love with your brand. 🌟 Make your product taste great but look even better. The ‘tasting great’ part goes without saying. But often brands don’t give enough attention to how their product looks in advertising and communications. 🌟 Successful brands balance short-term sales-driving tactics with long-term brand-building efforts… While it’s crucial to drive immediate sales and ROI, studies prove that over-indexing on performance can hinder long-term growth compared to brands that prioritize brand-building. 🌟 Bringing a new product to market should be considered a team sport, and hiring the right outside consultants or agencies is like assembling an all-star lineup. Check out the full article for Paul’s five tips, and reach out to us if you’d like to explore how Method1 can apply these lessons to your food or beverage brand! https://lnkd.in/dBTAmm8U #marketing #food #beverage #behavioralscience

Swipe right to see the infamous rebrand that cost Tropicana $30 million! 🍊💸 Lesson learned: Even the most recognizable brands can stumble when it comes to rebranding. Tropicana's 2008 makeover, which replaced their iconic orange image, led to confusion and a significant drop in sales. This cautionary tale emphasizes the common packaging mistakes made daily. Are you having trouble with your food and beverage brand packaging? Schedule a free 30-minute consultation today and let's make sure your packaging design doesn't follow Tropicana's footsteps 💼📆 https://lnkd.in/ebChFFU7

This redesign drove $300M in annual sales. All because of just ONE critical change.. Spindrift Beverage Co, Inc.’s core differentiator is its use of real fruit juice. But its original design had blunders that completely missed the mark on conveying that identity. 🚩 The packaging had a small, dripping fruit image that didn’t convey freshness 🚩 The phrase “fresh squeezed” was generic and overused 🚩 The term “No sugar added” made it look like a diet drink In 2016, Spindrift overhauled its packaging to align with its core message. ✅ Centered a bold, appealing fruit image for instant visual impact ✅ Replaced “fresh squeezed” with “real squeezed fruit” ✅ Added “Yup, that’s it” to show the simplicity of real ingredients ✅ Filled the lower half of the can with vibrant color to evoke freshness ✅ Switched “seltzer” to “sparkling water” to position the brand as modern and premium The result? A $300M increase in annual sales! The lesson here is simple: When consumer attention span falls down to less than 3 seconds, your packaging’s got to be stronger and bolder. And if your packaging doesn’t do that for you, you’re leaving revenue on the table (literally) :) What do you think? #branding #business #marketing #packaging 

Swipe right to see the infamous rebrand that cost Tropicana $30 million! 🍊💸 Lesson learned: Even the most recognizable brands can stumble when it comes to rebranding. Tropicana's 2008 makeover, which replaced their iconic orange image, led to confusion and a significant drop in sales. This cautionary tale emphasizes the common packaging mistakes made daily. Are you having trouble with your food and beverage brand packaging? Schedule a free 30-minute consultation today and let's make sure your packaging design doesn't follow Tropicana's footsteps 💼📆 https://lnkd.in/ebChFFU7

Check out my blog post https://wix.to/MYCb4My #🔥 Ignite your passion for beverages and build a successful brand from scratch! 🚀 Discover unique niches and take the first steps toward launching your company. 💪 Let us know what beverage you'd love to create! 🤩 #BrandBuilding #CreativeIdeas #ShareYourPassion https://wix.to/cdiMCiX Looking to turn your passion for beverages into a successful brand? 🚀 Take the first step towards creating your unique niche! Share with us the beverage you dream of making. Let's ignite your creativity together! 💡 #BrandBuilding #CreativeIdeas #ShareYourPassion Check us out at https://wix.to/VtcnR2M Ready to embark on a beverage brand journey? 🌟 Dive into the world of creative possibilities and start building your business from scratch. Engage with us and share your vision! 💬 #BrandBuilding #CreativeIdeas #ShareYourPassion Learn more at https://wix.to/VtcnR2M Dreaming of launching your own beverage company? 💭 Let's make your aspirations a reality! Join us in exploring the endless opportunities in the beverage industry. Which beverage idea keeps you inspired? 🤔 #BrandBuilding #CreativeIdeas #ShareYourPassion Discover more at https://wix.to/VtcnR2M 🚀 Are you ready to ignite your passion for beverages and build a successful brand from scratch? 💪 Share with us what beverage you'd love to create and let's make it happen! 🤩 Join us in exploring unique niches and take the first steps towards launching your own company. #BrandBuilding #CreativeIdeas #ShareYourPassion https://wix.to/PHGbV6S 🥂 Unlock the potential within you to create a one-of-a-kind beverage brand! 🌟 Let your creativity flow and discover endless opportunities in the world of beverages. 🚀 What's stopping you from making your dream a reality? Share your ideas with us! #BrandBuilding #CreativeIdeas #ShareYourPassion https://wix.to/PHGbV6S 🔥 Calling all beverage enthusiasts! It's time to turn your passion into a successful brand venture. 🚀 Ready to take the leap? Let us know which beverage you're excited to bring to life! 💼 Embrace the journey of brand building with us. #BrandBuilding #CreativeIdeas #ShareYourPassion https://wix.to/PHGbV6S

Oh, the grand world of food and beverage marketing, where every new flavor twist or packaging tweak is hailed as the next big "innovation." Today, I stumbled upon another LinkedIn post gushing about an earth-shattering breakthrough: a lab-generated imitation of an original, natural, iconic product... now in a can with a hint of added flavor. Groundbreaking. FFS - Calling every minor update an "innovation" doesn't just stretch the word's meaning; it practically snaps it in half. It's as if some marketers are so ensconced in their corporate echo chambers that they believe diluting the product and putting in it a different package is akin to reinventing the wheel. To all my fellow marketing nerds, save terms like "innovation" for changes that genuinely shake up the industry. Because let's face it, when every new product variation is billed as a breakthrough, it doesn't just sound pompous—it tells the public that we're all living in a fantasy land of our own buzzwords. And to consumers, a small portion of us hear you. When you hear words like "innovation" thrown around like confetti, we know it makes you want to gag. At least in my work, I promise to keep it real, cut the jargon, and maybe, just maybe, keep my clients' feet on the ground. #realitycheck #innovationinflation #keepitreal #donteffitup

Navigate the crowded food and drink marketplace with packaging that stands out! Storytelling has been shown to set brands apart. Imagine opening a package with a tale about the brand's journey, values, and ethos – all on the label. It's like a menu listing ingredients and serving up a heart-warming story. As economies recover, Mintel predicts a hunger for more than just savings. Packaging swaps repetitive messages for something more delectable. Instead of focusing solely on price, showcase product versatility or commitment to the environment and ethics. It's like adding flavour that leaves an impression. Discover how we can help elevate your brand with creative packaging today! #packaging #creativity #storytelling

Discover all our latest industry insights in one place on our new website. Stay updated with the latest trends, strategies, and expert advice to help elevate your beverage brand. Check it out now: https://lnkd.in/eFfbmyqJ #BeverageIndustry #IndustryInsights #BusinessGrowth #FiveStarBeverageGroup #MarketTrends

🎉 Elevate Your Brand with Custom Munchies Boxes! In today's competitive food landscape, creating memorable experiences is key. 🍴 Our customizable, branded munchies boxes are the perfect solution for delivering delicious snacks while showcasing your brand's unique identity. Imagine your clients' delight when they receive a box tailored just for them, filled with tasty treats and your brand’s signature touch. It's more than just food; it's a chance to leave a lasting impression and build stronger connections with your audience. Why settle for the ordinary when you can offer an extraordinary experience? Let's rethink how we engage our customers, one snack at a time. #CustomerExperience #Branding

Does your company want to get on the shelves of Whole Foods Market? We helped LIOCO WINE COMPANY, LLC do just that with a packaging redesign. Impact: This new look helped them increase sales and product offerings while expanding their core product line. Let's chat if you'd like a fresh perspective on your current packaging. #packaging #packagedesign #branding #graphicdesign #cpg #beforeandafter #businessgrowth