Method1’s Post

🍺 Everyone has “their” brand of beer. In fact, whenever a shopper enters the beer aisle, fridge or cave, 70% of them know what they want to buy (Nielsen). It could be Bud Light, Miller Lite, Budweiser, or my recent NA personal favorite, Athletic Brewing's IPA. But have you ever wondered how someone decides that one particular brand is THEIR brand for the rest of their life? Not to get snobby, but most American beers taste just about the same. Yes, there are variations here and there, but they all taste pretty similar. So we can assume that it’s not based on the product alone, but something else. I have a hypothesis: It’s because of the memories. Think about it: that first sip of your favorite beer might have been on a memorable night out with friends, a concert that you were excited about, or tailgating before a football game (Go Card). Those moments create an emotional attachment to a brand that goes beyond its flavor profile. That’s why at Claim, we’re betting on product recommendations through friends. So I ask: What’s your brand and what made it your brand? -- P.S. 👋 I’m Luke, Head of Marketing & Partnerships at Claim. Follow me for more breakdowns of how Gen Z shops, and how we’re putting brands in front of their future top customers, one friend at a time.

Hey #BeverageIndustryPros! 🌐 I just uncorked a fresh blog post - "Crafting Culture: The Synergy of Branded Merch in the Beverage Industry." 🛍️ Dive into the world where quality meets quenching, and discover how well-crafted merchandise is turning sips into stories. 🍻💡 Read it here: https://lnkd.in/esVXgQWH What's your take on the role of branded merchandise in the beverage industry? 💬 Share your thoughts in the comments below and let's brew up some engaging conversations! 👇🌟 #Branding #BeverageCulture #CraftingCulture #MarketingMagic

Check out my blog post https://wix.to/MYCb4My #🔥 Ignite your passion for beverages and build a successful brand from scratch! 🚀 Discover unique niches and take the first steps toward launching your company. 💪 Let us know what beverage you'd love to create! 🤩 #BrandBuilding #CreativeIdeas #ShareYourPassion https://wix.to/cdiMCiX Looking to turn your passion for beverages into a successful brand? 🚀 Take the first step towards creating your unique niche! Share with us the beverage you dream of making. Let's ignite your creativity together! 💡 #BrandBuilding #CreativeIdeas #ShareYourPassion Check us out at https://wix.to/VtcnR2M Ready to embark on a beverage brand journey? 🌟 Dive into the world of creative possibilities and start building your business from scratch. Engage with us and share your vision! 💬 #BrandBuilding #CreativeIdeas #ShareYourPassion Learn more at https://wix.to/VtcnR2M Dreaming of launching your own beverage company? 💭 Let's make your aspirations a reality! Join us in exploring the endless opportunities in the beverage industry. Which beverage idea keeps you inspired? 🤔 #BrandBuilding #CreativeIdeas #ShareYourPassion Discover more at https://wix.to/VtcnR2M 🚀 Are you ready to ignite your passion for beverages and build a successful brand from scratch? 💪 Share with us what beverage you'd love to create and let's make it happen! 🤩 Join us in exploring unique niches and take the first steps towards launching your own company. #BrandBuilding #CreativeIdeas #ShareYourPassion https://wix.to/PHGbV6S 🥂 Unlock the potential within you to create a one-of-a-kind beverage brand! 🌟 Let your creativity flow and discover endless opportunities in the world of beverages. 🚀 What's stopping you from making your dream a reality? Share your ideas with us! #BrandBuilding #CreativeIdeas #ShareYourPassion https://wix.to/PHGbV6S 🔥 Calling all beverage enthusiasts! It's time to turn your passion into a successful brand venture. 🚀 Ready to take the leap? Let us know which beverage you're excited to bring to life! 💼 Embrace the journey of brand building with us. #BrandBuilding #CreativeIdeas #ShareYourPassion https://wix.to/PHGbV6S

📉 The rest of the market might be trending down, but the Food & Beverage industry is actually seeing consistent stock gains! 📈 That means it's time to grow your Food & Beverage business NOW! One of the best ways to do that? Taking a new approach to your marketing. Don't know where to start? That's where we come in. We have a roster full of talented marketing consultants ready to take your brand to the next level.

How a simple idea led to 2.5M views in less than a month + a 40% increase for my client 📈⬇️ I work with a lot of restaurants in the Austin area and I’m often asked about ways they can stick out to be the choice for consumers when considering their next meal. One thing I’m always encouraging is to give your consumers something to talk about. In a foodie city like Austin, Texas you will find a good amount of people always snapping pictures of their food, so one thing you can do is to be creative with your plating for example. A recent idea I had was when I visited Cafe Corazon in the year. They release a monthly cookie and latte flavor which is when I suggested, “what if you marketed them together as a tasting and offered a few different combos?”. This concept evolved what is now their cookie and coffee flight - simple, yet so effective! Why? Because for the price of two coffees, you get to try not just four different flavors, but you’re also getting cookies to match. This is also a fun (and sober!) take on the classic wine & cheese pairing idea that has worked for decades. With that said, you don’t always have to reinvent the wheel. You just have to give consumers a reason to talk about you because there’s no better form of marketing than word-of-mouth marketing! The result? 2.5M views in less than a month - resulting in a +40% in business for Cafe Corazon! 👏🏼

The 16oz can is to the beer industry today what the 22oz bomber bottle was 10 years ago. While it has its place, mainly in brewery taproom sales or limited releases in distribution, using it beyond these areas could set your brewery up for failure at this crucial inflection point in the industry. Take a look at the retail shelf on the top half of the graphic below. It’s filled with 12oz and 16oz four packs that lack adequately engaging branding. While the liquid inside might be world-class, the packaging fails to capture consumer attention, making the shelf incredibly hard to shop. This leads to customer frustration and missed sales opportunities. Now, consider the beer cooler on the bottom half of the graphic. It’s stocked with well-branded 6 packs and 12 packs that are clean, engaging, and easy to shop. The branding and marketing are effective, making it simple for customers to identify and engage with the brand and individual products. This creates a pleasant shopping experience and boosts sales. If you’re thinking, “But Shane, 6 packs and 12 packs require more scaling in production and will force us to cut our number of releases...” you’re exactly right! This realization should be the lightbulb moment that pushes you toward positive and productive change. This change starts with revamping your brand plan. Admitting there’s a problem is the first step in fixing it. Making mistakes doesn’t mean you’re a bad business person; it makes you human. We’ve all been there. The last two weeks, I’ve been traveling a lot and haven’t eaten very healthily. I don’t feel great about it, but I’m not going to beat myself up. I’ll acknowledge the lapse, admit I need to fix it, start eating healthier, and soon, I’ll be in a much better place. Just because something worked for your brand in the past doesn’t mean it will continue to work in the future. Humility and the ability to pivot are your keys to growth and success moving forward. We are at an inflection point in the beer industry, but it’s an inflection point loaded with opportunity if you make the right decisions. Feel free to reach out to me for a free consult call. We can put you, your brand, and your business in a position to take advantage of the opportunities at hand by making the right decisions. #BeverageIndustry #BrandStrategy #Marketing #PackagingDesign #CustomerEngagement #BeerIndustry #CraftBeer #SalesOptimization #CustomerExperience #RetailSuccess #BeverageBranding #CraftBeverage #FiveStarBeverage #FiveStarStrategy

Is Your Brand Standing Out or Getting Lost? In today’s crowded beer market, effective branding and packaging are more crucial than ever. Look at the retail shelf on the top half of this graphic. It’s cluttered with 12oz and 16oz four packs that fail to engage customers. While the beer might be fantastic, the packaging doesn’t grab attention, making it hard to shop and frustrating for consumers. Now, look at the bottom half of the graphic. The beer cooler is filled with well-branded 6 packs and 12 packs that are easy to identify and engage with. This makes the shopping experience enjoyable and boosts sales. If you think shifting to 6 packs and 12 packs will force you to scale production and cut releases, you're right! But this could be the positive change your brand needs. Admitting there’s a problem is the first step to fixing it. The beer industry is at an inflection point filled with opportunities for those who adapt. Just because something worked in the past doesn’t mean it will continue to do so. Embrace change and pivot for growth and success. Reach out for a free consult call and let’s position your brand to thrive in this evolving market. #BeverageIndustry #BrandStrategy #Marketing #PackagingDesign #CustomerEngagement #BeerIndustry #CraftBeer #Branding #BusinessGrowth #SalesOptimization #CustomerExperience #RetailSuccess #BeverageBranding #CraftBeverage #BrandPivot #ShopLocal #Entrepreneurship #Leadership #InflectionPoint #FiveStarBeverage

🌟 Are you curious about which beverage brands capture the attention of Gen Z? 📸 We analyzed over 100 Gen Z accounts to uncover which brands in the beverage industry are getting the most advertisement views. Want to see more than our free report? Book a demo with our team! https://lnkd.in/em3-QdTk

As the cost of living crisis persists, Andrew Eagle, senior analytics executive at NielsenIQ, takes a look at the latest developments in own-label BWS and how these products are performing compared to big brands Read the full article ⬇️ #DrinksRetailing #DrinksIndustry #Drinks #Supermarket #OwnLabel #Beer #Wine #Spirits #CostOfLiving #UKSupermarket #Analysis #NIQ

Two great questions to ask yourself if you are a Food & Beverage brand looking to grow… ‘Who are the people that are currently buying from us and are excited about our brand? ‘Is this the perfect group of people for our product/service or are there people who would be even more excited to buy from us and become advocates for the brand? If you are set up to grab the attention of your perfect customers that’s amazing. You can build on the foundation you have to keep growing your brand. If you feel like you're not attracting your perfect customers, dig a bit deeper into why and think about how you could grab their attention. #brandingstudio #brandidentity #brandingagency #foodbranding #foodandbeverage #brandpositioning