Nirajan Bhattarai’s Post

Today's strategy meeting with the Xtra Foods Supermarket marketing team and Toppers Marketing Manager was nothing short of popping with ideas – quite like the excitement of fresh popcorn bursting in a kettle. Just as each kernel transforms into a delightful, fluffy treat, our brainstorming session sizzled with fresh, innovative ideas. Our aim? To create marketing strategies that crackle with excitement, enticing the senses and fulfilling our customers' desires for that irresistible combination of freshness, taste, and satisfaction. As we savored our beverages, the synergy between our teams was evident. We scribbled down plans as vibrant as the golden hues of perfectly popped corn, each strategy tailored to reward our customers with the goodness they deserve. Stay tuned for the reveal of our marketing strategy – it promises to be as satisfying as the first bite of your favorite snack! 🍿 #MarketingStrategy #Innovation #CustomerSatisfaction #XtraFreshness

🛒🥙 One of the best ways to meet the changing demands of consumers is by incorporating food service programs into their marketing strategies. Learn more at: https://hubs.li/Q02QQF2y0 #FoodServicePrograms #InnovativeMarketing #MarketingStrategies #FoodServiceInnovation #BusinessGrowth

🛒🥙 One of the best ways to meet the changing demands of consumers is by incorporating food service programs into their marketing strategies. Learn more at: https://hubs.li/Q02QQF2z0 #FoodServicePrograms #InnovativeMarketing #MarketingStrategies #FoodServiceInnovation #BusinessGrowth Ron Margulis

Here’s the hard truth about restaurants and marketing… You can have the flashiest gimmicks, the coolest branding, and the trendiest names, but if your food doesn’t deliver, no amount of marketing will keep your customers coming back. Focus on what matters: quality, consistency, and great taste. Build your reputation on what’s on the plate – let the marketing amplify it, not cover for it. What do you think – can good marketing sustain a restaurant with subpar food in the long run?

Brands manipulate our perception of effectiveness, taste, and spending habits through clever branding, packaging, and advertising imagery, creating a gap between marketing claims and reality. Fast food giants like McDonald's, Burger King, KFC etc are masters of manipulating our perceptions by employing a sophisticated visual strategy. This made-up imagery cleverly masks the truth that in actual fact – most fast foods are mass-produced, heavily processed foods and sugary drinks, often made with low-quality ingredients. 

Oh, the grand world of food and beverage marketing, where every new flavor twist or packaging tweak is hailed as the next big "innovation." Today, I stumbled upon another LinkedIn post gushing about an earth-shattering breakthrough: a lab-generated imitation of an original, natural, iconic product... now in a can with a hint of added flavor. Groundbreaking. FFS - Calling every minor update an "innovation" doesn't just stretch the word's meaning; it practically snaps it in half. It's as if some marketers are so ensconced in their corporate echo chambers that they believe diluting the product and putting in it a different package is akin to reinventing the wheel. To all my fellow marketing nerds, save terms like "innovation" for changes that genuinely shake up the industry. Because let's face it, when every new product variation is billed as a breakthrough, it doesn't just sound pompous—it tells the public that we're all living in a fantasy land of our own buzzwords. And to consumers, a small portion of us hear you. When you hear words like "innovation" thrown around like confetti, we know it makes you want to gag. At least in my work, I promise to keep it real, cut the jargon, and maybe, just maybe, keep my clients' feet on the ground. #realitycheck #innovationinflation #keepitreal #donteffitup

Is there a better way to attribute marketing performance in the Food & Beverage industry? 🤔 💡 Our very own Shana Haynie uncovers The State of Cross-Channel Marketing in the Food & Beverage Industry that will help you: --> Unearth the most frequently used engagement channels, --> The top blind spots marketers encounter when executing cross-channel marketing campaigns, and --> Best practices marketers can deploy to drive success. Dive in: https://bit.ly/3Vw42nh

When we work with beverage brands at East Coast Canning, we focus on communicating a brand story and creating an experience through packaging that aligns with the history and true essence of the brand as much as its future goals. If you've recently launched a new beverage brand, consistency in your marketing from the get-go will help you find your identity and build recall faster. I'm interested to hear your views - is there a brand you think does consistency really well in its content and messaging? Btw, for more beverage marketing tips and tricks (some of which even established brands may want to consider more deeply), check out this blog on Beverage Master: https://lnkd.in/g_YJKnMG #beveragemarketing #brandstorytelling #tips

🚨 Top challenges with F&B marketing . . . . . 1. Difficulty with cross-channel coms 2. Delivery on personalised experiences 3. Understanding which channels are actually working 4. Budget constraints 5. Data silos 6. Mapping customer journeys 7. Unactionable data and insights