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Founder @ Scribewise | Author, "Playing It Safe Sucks: A Manifesto for Courageous Marketing" | Marketer for Professional Services Firms

For all the SEO writers out there 🤣 Use strong verbs. Question every appearance of the verbs “to be,” “to do,” or “to have.” “Very” weakens what it modifies. Delete it. A semi-colon links two complete sentences; it reinforces and seems to prove their connection. If it sounds literary, it isn’t. Remove the boring stuff. Nothing is ineffable. Make the effort: Write the stuff that’s hard to articulate. “Said” is always enough. “Chuckled,” “smiled,” “ranted,” “explained” … all of them are too much. Don’t find synonyms, and drop explanatory adverbs from attributions. This list of writing rules is lifted shamelessly from Neal Allen https://lnkd.in/eASAYT5q

My Kit Bag: Rules for Writing — Shapes of Truth

My Kit Bag: Rules for Writing — Shapes of Truth

shapesoftruth.com

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