John Miller

One main reason companies use PR is it allows them to reach and talk directly to their potential customers. Getting in front of prospects is important, but what you say when you are there is critical. You have two options: Talk about yourself (awards, new products, company news) Talk about your customers (how can they benefit from your insights and expertise) Both promote your brand but one is far more profitable. #B2B #RankinPR #BusinessGrowth #PRStrategy

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Pro PR Tip 💡 Build media connections and relationships before you need them. Disinformation is a growing problem and having reporters who already are on your side and know what you stand for is the best way to combat the Internet trolls - which seem to be everywhere (even in places you'd expect to be credible). It's much harder to get your commentary placed in the midst of disinformation if they've never heard of you before -- but if they've covered you before and trust you, they'll continue to trust you. Because while you can't totally avoid the dark side of the Internet - repeating your values publicly, prioritizing a positive message and stacking reporters who champion your work will always help you come out on top. 🔥 P.S. If you'd like more easy and actionable PR advice that is designed to help you get more media coverage right now (and just in time for the biggest PR season of the year!) make sure to subscribe to our monthly newsletter Fintech & Friends. #pr #pragency #publicrelations #startups #fintech #media

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The amount of scam websites out there grows by the day—and what's particularly frustrating is that social media and search engines are taking the scammers' money without performing due diligence, enabling them to amplify their bad goods to consumers far and wide. I suggest you show your displeasure (On the open web, premium publishers and the adtech infrastructure are also getting played—but that's because of cloaking technology.)

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Join me July 11 at 3:30 EST for this Notified webinar, where I'll share advice and tips on effectively pitching your press releases to journalists. Hope to see you there, along with the 800+ people already registered - the link to sign up is in the comments. We'll cover: ➡️ What a press release is - and isn't - for 👍 ➡️ What to include in a well-written release 📝 ➡️ The best methods to pitch your news to journalists 🗣 ➡️ Other ways you can repurpose your release ♻️ #publicrelations #mediarelations #PRtips

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The last thing a CMO or Venture Capitalist wants is for their PR team to dip their toe in the water when it comes to targeting a specific market. You only jump in the water when you know how to swim.

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Demo'ing your technology can be an important part of your PR campaign. However, based on the current media landscape, they are very hard to secure if you are not Microsoft (for example). If you do land one with a journalist, the stakes are high to get it right. Based on my experience being involved with demos that have gone awry, here are two things you need to know before going into it.

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GO DEEP FIRST, NOT WIDE. Steve Jobs once shared that a key to his success was an understanding of how important it is to NOT try to do everything well. To not try to be everything to everyone. But rather to do ONE thing very well. As a messaging strategist and DFY copywriter who has worked with coaches, service providers, entrepreneurs and speakers around the world for the last 20 years, this also happens to be a piece of advice I share often, especially with clients who are newer to the game, pivoting or simply not seeing the results they want despite feeling like they're doing 'all the things.' When it comes to your messaging... HOW you talk about what you do (and who you are), WHO you talk to about it, WHERE you talk about it, HOW you fit it all together into something cohesive and impactful... It's so important to go DEEP first to really see results. Get crystal clear on all of the above. Get beyond comfortable and confident with every piece of it. Get ridiculously familiar with your audience. Practice. Test. Revise. Track. Test. Engage. Revise. Solidify. Position. Build authority. Repeat, repeat, repeat. Go deep. THEN, go wider. Simple approach, huge ROI. ******* 🪩 I'm Erin. I help you master your messaging so that it can do the heavy lifting it's meant to be doing in your brand. Making more money, taking less time and reaching more of the right people. Social media, websites, email sequences, blogs, articles- and how it all fits together to actually MOVE THE NEEDLE in your business (ie. the STRATEGY)- that's what I do! I'm currently booking into the fall and looking to work with folks ready to amplify all facets of their marketing efforts. Shall we chat? DM me.

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“Our current agency isn't delivering.” Usually, there's more to the story. Dig deeper, and you'll find underlying issues like: ➡ Lack of proactivity or creativity ➡ Frequent agency team changes ➡ Missing senior-level strategic input ➡ Client structures are hindering the agency ➡ Budget cuts are having an impact on performance It’s rarely just about the results. What are some other hidden challenges you've encountered in client-agency relationships?

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One of our core tenets at Carve is value before features. We help our clients communicate WHY their product or service is valuable (rather than fixating on the features they offer). I recently wrote an article about ways to prove value, inspired by one of my favorite partnerships. We once helped our client Imalac draw a long line of reporters to their CES booth… before they had even released their hands-free breast pump device to the public. Here’s how Imalac proved value to break through the noise: 💡 Show, Don’t Tell: They showed women using the hands-free breast pump live on the CES floor. 💡 Get Others to Speak on Your Behalf: The women were members of a local industry group that became a strong champion for the product. 💡 Show the People Behind the Brand: The mother-daughter founders shared their personal stories as new mothers who struggled with nursing. 💡Quality Over Quantity: Imalac supplemented the scale of CES with niche parenting events. Showcasing value over features is the most persuasive tool you have available. Click the link in the comments for more.

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A few #PR myths I must bust. - Press releases are mostly used for large announcements, and as backgrounders, and are not required for many PR initiatives. The press release should not be your primary tool--personalized pitches should be. -PR "Spin" is executed by misguided pros. Spin basically means slanting the truth and, even in a crisis, you do not want to consider this. Spin has no place in PR vocabulary. -Emails to media before phone calls--Email your personalized pitch before calling a reporter....unless you are close or have a different arrangement. Media are busy and taking up their time with phone calls on news that is not urgent is poor practice. -Your pitch should not be a long and detailed description. Your media pitch should be short, with the most important info a the top, while personalizing why that reporter/producer/editor should care. Your subject line matters! -Don't pitch the same pitch to everyone on a large list! Personalize! For example, TV contacts need to know what visuals are available when pitching them. Visual is everything to their story and must be included in your short pitch. Hope this helps! #PR #communications #PRMyths #vancouverPR A few media and digital leader testimonials from my website at link below so that, if you don't know my work, you know that my experience is worth considering. https://lnkd.in/gGD_HvbD

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Instead of just hoping the media will cover your news, we create the news. We do this by writing compelling feature articles that specifically target potential customers. The articles discuss the issues that your potential customers are facing and how they are solving them. Within that, you are positioned as a potential solution. These stories get picked up by industry trade magazines, both in print and digital, at a remarkable frequency. In fact, our clients will typically get between 40-60 articles published per year, all in high traffic and circulation publications. From this, they experience a significant increase in website traffic, calls, and sales lead emails. #B2BMarketing #RankinPR #FeatureArticles #LeadGeneration #BusinessGrowth

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Operating in stealth mode can be beneficial for two reasons: 1. You can test and validate your initial ideas without public scrutiny and judgment. 2. You establish key expertise and connections so that by the time you go live, your competitors are already behind. While I haven’t been building a startup over the past year, I have been validating the best services my team should offer at On Top Strategy. This way we ensured that we have a proven track record and case studies that back our work before we go public. Today, with a mix of excitement and nerves, I’m officially introducing my digital marketing and communications agency, On Top Strategy, that primarily work with seed/Series A+ startups and entrepreneurs across various verticals, focusing on: ✅ Creating communication strategies that help our clients increase sales by an average of 3X ✅ Getting our clients’ products in front of the right audience through media, social, and thought leadership ✅ Building subject matter expertise for founders and C-Suite leadership to make clients directly come to them We’ve worked with 20+ clients who have cumulatively raised over $500M and exited three times. Until today, On Top Strategy grew organically through my personal connections in the startup world (Y Combinator, Techstars, etc.) and in real estate and development (Garrett Greco and Tampa Bay Developer show). Now, we’re officially going live and sharing what we do and how we can help. In a crowded market of marketing agencies that are often hard to differentiate, we want to be known as the team that helps establish key relationships with your target audience or specific individuals through thought leadership, driving product adoption and positive business outcomes. In upcoming posts, I’ll share a few examples of the creative guerrilla marketing we’ve done to convert leads. That is what I have been up to the last year-ish, comment or DM the news/updates happening in your life!

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If your agency team isn't performing the way you'd hoped, take an honest look at whether you're dedicating the right internal resources to manage them. Even the a highly experienced, blue-chip agency team needs a mid- to senior-level internal partner (not a contact, a partner). Ideally someone who is communicative, decisive, responsive, empowered, informative, trusting, and clear on what the objectives, KPls, and realities are. Less ideal: -a junior-level person (usually not the right choice but that there are some superstars out there whose abilities exceed their years of experience) -a senior-level person spread in a million directions -someone who doesn't know that much about PR but doesn't want to admit that (and thinks the agency won't be able to tell) ………………………………………………………………… Does this challenge resonate with you? Send me a DM, maybe I can help

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Did you know that thousands of families in Buffalo still lack access to reliable internet and digital literacy resources? At BuffaloLink , we’re working to change that by providing free Wi-Fi and digital skills training to underserved communities. But we can’t do it alone—we need your support! Access to the internet isn’t just a luxury; it’s a lifeline. It connects people to education, job opportunities, healthcare, and so much more. By donating to BuffaloLink, you’re helping create a more inclusive and connected Buffalo, where everyone has the tools they need to succeed in a digital world. 📢 How you can help: - Donate directly to support our programs: https://lnkd.in/diTB46D6 - Share this post to spread the word. - Volunteer your time to help expand our impact. Together, we can ensure no one in Buffalo is left behind in the digital age. Let’s link Buffalo to a brighter future. 💙 #DigitalEquity #Nonprofit #BuffaloNY #CommunitySupport #DonateNow

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👓Media monitoring can be time consuming...it can also be extremely effective and yield results. Knowing who is writing about the topics that align with your (or your client’s) subject matter expertise (and often when) is essential. 🚩Getting started is easy and there are tools available to support. 🔧 📌Want to know more? Check this out: https://bit.ly/4bR2uZk. #communications #media #mediaoutreach #mediarelations #strategy #internalcommunications #externalcommunications

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In today’s crowded media landscape, trust is a rare commodity… Consumers are inundated with ads and promotional content but are drawn to stories that come from credible, independent sources. Earned media isn’t just a way to get noticed — it’s a strategy to build trust and authority that stands the test of time. Learn more at the 🔗 in the ⬇️ #earnedmedia #pr #publicrelations

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"The day you sign a client is the day you start losing them." - Don Draper Agencies often put the A-team and all their resources on the pitch. But what happens after they win the business is what makes or breaks the partnership. The key to long-lasting client-agency relationships lies in exceptional work, of course. But don't forget must-haves like open communication, transparency, adaptability, collaboration, and trust. It’s about nurturing the partnership every step of the way ... long after day one.

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📣 Did you miss PR Newswire's recent webinar? Don't worry! Watch the on-demand webinar now and learn how to unlock the secrets of expanding your story's impact. Our esteemed panel of industry experts dove deep into: * Unlocking maximum media coverage * Amplifying visibility and engagement * Mastering the essential distribution tools for success Seize this opportunity to level up your #PR game! Watch now and let us propel your story to new heights. #Webinar #ProfessionalDevelopment #Networking

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If you are not generating enough news coverage each month, you are missing opportunities. That is because you are not creating enough credible and persuasive impressions to influence your prospects. What we do at Rankin PR is to develop these types of stories for you. We also have the connections to get them published in many of the top publications that your ideal customers are already reading. After all, the first goal of any B2B publicity program is simply to boost your impressions – or the number of times your potential customers receive your message. Set up a call to see if you qualify for Rankin PR’s B2B publicity program. https://lnkd.in/gaFgjPMh #PRStrategy #MediaCoverage #BusinessGrowth #B2B #RankinPR

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