Jodie Davies’ Post

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Director @ Performance Communications | BA (Hons) in Public Relations

Thank you Vuelio for the webinar today with Adam Leyland - Editor in Chief of The Grocer. I've been deep into ESG work for a client (automotive) and hearing Adam talk of the challenges of greenwashing amongst FMCG industries and car manufacturers was really insightful. He urges PRs to address these points when contacting media: Honesty Transparency Data/Robustness Hero brands: embedded sustainability News: groundbreaking developments Think carefully about the claims you are making, make sure you've the proof/data to back it up and even with the best intentions - you can still be misleading. We've all got to make changes, but it's up to PRs to help steer the narratives of our organisations and avoid greenwashing.

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