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🚨Coca-Cola Faces Greenwashing Lawsuit: A Wake-Up Call for All Organizations 🚨 Hello #linkedin, in a recent ruling (September 4, 2024), the D.C. Court of Appeals decided that Coca-Cola must face a lawsuit over deceptive sustainability claims. 🌱 Ironically, this case was initially dismissed in 2022, showing just how serious greenwashing is becoming globally. Earlier this year, Vanguard faced similar accusations in Australia over its sustainability fund. 📌The lesson is clear: organizations can no longer afford to fabricate or misrepresent their sustainability efforts. It's time to genuinely assess sustainability risks and opportunities, integrate them into core operations, and report with transparency. Forward-thinking companies are already creating roles like ESG Controllers, focusing on the systematic gathering, managing, and disclosing of ESG data, helping organizations comply with emerging sustainability reporting requirements. This isn't just about compliance—it's about creating long-term stakeholder value and protecting your brand's integrity. Is your organization ready to walk the talk on sustainability? 🌍 💬P.S.: What steps do you think companies should take to avoid the greenwashing trap? Any standout examples of businesses getting it right? Let’s discuss below! 👇 #Sustainability #Greenwashing #linkedintopvoice #linkedinforcreators #CorporateResponsibility #SustainabilityReporting #SustainableBusiness

A while back, I talked about greenwashing, or what I called “green PR” 😅—where companies label or market their products as eco-friendly when they’re really not. It’s crazy how this is still happening because of the growing pressure from consumers and investors looking for sustainability. Antonio Vizcaya Abdo breaks it down even more with these six types of greenwashing. One that stands out to me is “Greenlabelling,” where companies use misleading labels to seem sustainable—exactly what I was referring to before. Then there’s “Greenshifting,” which pushes the blame onto consumers instead of companies taking responsibility. Greenwashing isn’t just about false advertising; it’s slowing down real efforts to fight climate change and reduce pollution. We need more honesty and action. What do you think? How can we push for real change?

Greenwashing is the process of providing a false impression or misleading information about how products are environmentally sound. And with significant consumer interest in sustainable finance its vitally important for products to be accurately described. At the end of May the FCA's anti-greenwashing rule comes into force and in preparation they have published guidance about sustainability references used for financial products. There's a great quote from Sacha Sadan, Director of Environmental, Social and Governance, FCA, "Consumers care about investing in products that have a positive impact on the planet and people. That’s why we want to boost the integrity of the market and ensure people can make informed decisions with their money." I couldn't agree more! #greenwashing #finance #regulation https://lnkd.in/dTpK-EkD

ESG factors are becoming increasingly important for businesses of all sizes. A recent study shows that 40% of exec boards and 70% of high net worth families consider ESG a top priority. But what exactly is ESG, and why should you care? Victoria Symons explores the growing importance of ESG and offers practical advice for businesses getting started. #ESG #sustainability #corporateresponsibility

Australian authorities are cracking down on greenwashing claims. And ASIC recently fining Mercer Australia $11.3 million for misleading ESG claims has made this threat very real. One of the most critical strategies companies can employ to avoid such penalties is to evidence their claims with data. Continuing our Sustainable Packaging Webinar Series, this month’s guest is Amy Barry, Head of Marketing at Glen Dimplex. Amy has over 20 years of experience in retail and wholesale, successfully guiding brands like The Good Guys, Anaconda, and Glen Dimplex in using data to influence both internal stakeholders and customers. Here’s what you’ll walk away with: 1. Amy’s approach to using data to build trust and combat greenwashing. 2. How sustainability data can drive authentic brand messaging. 3. Practical steps to engage internal teams and customers in achieving sustainability goals. Date: 16 October 2024 Time: 10am AEST 𝗥𝗘𝗚𝗜𝗦𝗧𝗘𝗥 𝗛𝗘𝗥𝗘 👉 https://lnkd.in/gW_SrncU

🌱 Why Every Company in the EU's Logistics and Food Production Sector Should Consider a Chief Sustainable Officer In the context of the ESG (Environmental, Social, Governance) regulations, especially for companies within the EU's logistics and food production sectors, integrating sustainability isn't just a moral imperative; it's a strategic advantage. For a company with a €100 million turnover, here's why: 📈 Profit Potential: Companies actively integrating ESG principles can see significant gains. While it's challenging to pinpoint exact figures due to varying factors, a proactive stance on sustainability can lead to improved brand loyalty, operational efficiencies, and market positioning, potentially boosting your bottom line by a noticeable margin. 🚫 Penalty Risks: Non-compliance with ESG regulations can result in hefty fines. Though these can vary widely, penalties can reach up to 5-10% of annual global turnover for severe violations, making ignorance an expensive risk. 🌍 Global Impact: Beyond finances, embracing ESG principles means contributing positively to our planet and society—a reward in its own right. 💡 Action over Words: Many companies promise to prioritize sustainability "soon," but only those who act will thrive in tomorrow's market. 📊 EBT Increase: Implementing ESG measures isn't just about avoiding penalties; it's about seizing opportunities to elevate your Earnings Before Taxes (EBT), ensuring long-term viability and success. Let's not wait. The time for discussion has passed; the time for action is now. For a better world and a stronger company. Freshcon GmbH #IFS #Logistics #ESG

With various jurisdictions introducing legislation to address greenwashing, more businesses are prioritising transparency when it comes to sustainability claims and practices. Beyond regulatory requirements, customers are actively seeking organisations that share their personal values, which is why ESG is about much more than being a good corporate citizen. At KPMG, we help family businesses engage with sustainability in more meaningful ways – from employee education and communication to third-party validation and strategy partnerships. Going green should be more than performative so get in touch to learn how we can help your company create meaningful change for the better. #sustainability #greenwashing #familybusiness Brent Murphy Wayne Gatt Steph Loadsman Courtney West Kaajal Prasad Paul Robson Julie Dolan Rachel Witte Melanie Leis David Minuzzo Jock Foster Agnes Vacca Sarah Josey Steve Manners Josh Geelan Derek Campbell Keith Drewery Catherine Eastman

Six Types of Greenwashing 🌎 Greenwashing has become a critical issue as businesses increasingly emphasize their sustainability efforts to meet rising global expectations. It refers to the misleading presentation of environmental claims, designed to project a more eco-friendly image than what is truly being practiced. As sustainability regulations and scrutiny intensify worldwide, the reputational risks of greenwashing are greater than ever. One form of greenwashing is greenlighting, where companies showcase minor environmental initiatives to divert attention from significant, harmful practices. This selective emphasis on small wins often conceals the broader environmental impact. Greenhushing involves deliberately downplaying or hiding sustainability actions to avoid criticism or scrutiny. While appearing risk-averse, this tactic ultimately undermines transparency, which is crucial for building trust with stakeholders. Another tactic is greenrinsing, where companies frequently adjust or reset their ESG goals to avoid accountability. Constantly shifting targets can erode credibility and create skepticism about the company’s commitment to long-term sustainability. Greenshifting occurs when businesses shift the burden of environmental responsibility onto consumers instead of addressing their own practices. This deflection tactic sidesteps corporate accountability, weakening trust and brand integrity. With greencrowding, companies hide poor practices by aligning with industry initiatives or sustainability groups, diluting individual responsibility. While collective efforts can be beneficial, they should not serve as a shield for insufficient corporate action. Finally, greenlabelling is the use of misleading or unsubstantiated environmental labels to suggest sustainability. This not only exposes businesses to regulatory risks but can also severely damage brand reputation when exposed. To maintain trust and safeguard reputation, businesses must ensure their sustainability claims are backed by measurable actions and align with global regulatory standards. Information Source: Planet Tracker #sustainability #sustainable #business #esg #climatechange #climateaction #greenwashing

What do butter and Dutch cruise ships have in common? They've both recently faced greenwashing allegations. Globally, there's been a sharp rise in the number of greenwashing cases, brought both by regulators and environmental groups. Greenwashing allegations now represent a real dispute risk for NZ businesses. Some businesses are so worried about greenwashing that they're 'greenhushing', not talking about their sustainability work for fear of greenwashing accusations. But then they risk criticism for (apparently) failing to take climate action. Sound like a catch-22? To protect themselves, businesses need a robust substantiation, monitoring, and verification process. To navigate this process, it can be useful to understand the various forms greenwashing can take. Here's a useful guide to different types of greenwashing. #Greenwashing #Greenhushing #ESG #NZBusiness #SustainableBusiness #SustainabilityReporting

Greenwashing is the worst waste of money and unethical practise of the industry. If proper sustainable technologies, operation, resorcing and processing is implented ĝreenwashing can be change to GTM Green Transparent Marketing promoting role model behaviour and action with saving material, time and money leading to a more sustainable company...wasting money for greenwashing is just a show-off...if the same amount of money invested properly, change will happen as well as impacting customers in the right way, not just fool them... #greenwashing #fooling #customer #technology #sustainability #innovation