Jesse Teske’s Post

Unlock the Full Potential of Your Website with Structured Data Markup! In the ever-evolving world of SEO, staying ahead means looking at the meticulous details that could give you an edge over the competition. One such element that tends to go unnoticed but packs a powerhouse of benefits is Structured Data Markup. Structured data is a standardized format to provide information about a page and classify the page content. When implemented correctly, it can significantly improve your website's visibility, making it easier for search engines to understand your content and deliver rich results that can propel click-through rates. Think of Structured Data Markup as a translator for search engines. By adding specific tags to your HTML, you can help search engines index and display your content in a more appealing way. This can range from ratings and reviews to event listings and recipes that pop right out in search results. Moreover, in a mobile-first indexing world, Structured Data Markup is indispensable for local SEO. It highlights important details such as business hours, location, and pricing, ensuring your site is ready to cater to the on-the-go searcher. Are you leveraging Structured Data on your website yet? It’s a brilliant way to enhance your search presence and performance. Start by identifying which schema.org markups align with your content, and incorporate them into your site's backend. The boost in your site's searchability and user experience is well worth the effort. Explore how Structured Data can take your SEO strategy to new heights and get ahead in the search engine results pages. Wanna Learn More?? Visit my blog here - https://lnkd.in/euiQZFAm #SEO #StructuredData #DigitalMarketing #SchemaMarkup #SearchEngineOptimization #RichSnippets

**𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗗𝗮𝘁𝗮 𝗠𝗮𝗿𝗸𝘂𝗽: 𝗘𝗻𝗵𝗮𝗻𝗰𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗦𝗲𝗮𝗿𝗰𝗵 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆** In the world of SEO, structured data markup has become a game-changer. But what exactly is it? Structured data is a standardized format that helps search engines understand the content on your website. By adding structured data to your web pages, you're essentially giving search engines like Google a clearer roadmap to navigate your content. This can lead to rich results, like featured snippets or knowledge panels, making your content stand out in search results. 𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁? In an era where digital competition is fierce, every little advantage counts. Implementing structured data can boost your visibility and increase click-through rates. For example, websites with rich results often see higher engagement because users are more likely to click on a result that provides immediate answers or enhanced visuals. 𝗠𝗼𝗿𝗲𝗼𝘃𝗲𝗿, structured data isn't just about visibility; it's about credibility. When your content is featured in a rich snippet or a knowledge panel, it sends a signal to users that your website is a reliable source of information. Getting started with structured data doesn't have to be complicated. Tools like Google's Structured Data Markup Helper make it easy to add schema to your site without needing extensive technical knowledge. Whether you're a small business or a large enterprise, integrating structured data is a strategic move to elevate your SEO game. **𝗧𝗿𝗲𝗻𝗱𝗶𝗻𝗴 𝗛𝗮𝘀𝗵𝘁𝗮𝗴𝘀:** #SEO #DigitalMarketing #SearchVisibility #StructuredData #RichResults #GoogleRanking #ContentStrategy #SEOTips #OnlineMarketing #MarketingStrategy

In today's digital age, enhancing your website's visibility is imperative for staying ahead in the game. One way to turbocharge that visibility is through Structured Data Markup. This powerful SEO technique helps search engines understand the content on your web pages more effectively, allowing for improved indexing and, consequently, better search rankings. By implementing structured data, you can enable rich snippets in SERPs, which can significantly increase click-through rates. Whether it's articles, local businesses, events, or product listings, structured data makes your content stand out. It's not just about visibility; it's about communicating clearly with search engines. Structured Data Markup speaks to search engines in a language they comprehend thoroughly, paving the way for more accurate and rich search results. If you're not yet using Structured Data Markup, you're missing out on a critical component of modern SEO practices. Begin with Schema.org vocabularies and leverage tools like Google's Structured Data Testing Tool for validation. Remember, simplicity is key. Don't overwhelm yourself with the technicalities. Start small, test, and iterate. Your efforts will translate into better visibility, improved search rankings, and a superior user experience. Wanna Learn More?? Visit my blog here - https://lnkd.in/euiQZFAm #StructuredData #SEO #Markup #DigitalMarketing #RichSnippets #SearchEngineOptimization

🌟 Are you looking to elevate your website's visibility and improve your SEO strategy? Let’s dive into the world of Structured Data Markup—a game-changer for anyone wanting to make their mark online! What is Structured Data Markup? Simply put, it’s a standardized format for providing information about a webpage and classifying the page content. Think of it as a way to help search engines understand your content better. By using structured data, you can enhance your site’s search result listings with rich snippets, leading to higher click-through rates! 📈✨ Why Should You Care? 👉 Improved Visibility: With structured data, your content can appear in rich snippets, making it stand out in search results. 👉 Enhanced User Experience: Offering clear, relevant information can guide users to your content more effectively. 👉 Better SEO Performance: Search engines reward well-structured content, which can boost your rankings. Getting Started 👉 Choose Your Schema: Visit schema.org to find the right markup for your content type. 👉 Implement the Markup: Use JSON-LD (recommended by Google) to add structured data to your HTML. 👉 Test Your Markup: Utilize Google’s Rich Results Test to ensure everything is working correctly. Ready to give your SEO a boost? 🚀 Structured data markup might just be the key! If you have questions or need help getting started, drop them in the comments! Let’s learn together! 🤝💬 #SEO #StructuredData #DigitalMarketing #ContentMarketing #SearchEngineOptimization #MarketingTips

Every Ranking Signal Should Tell a Story A lot of the work we do as SEOs is reducing confusion. The best way I’ve found to explain this to clients: “Make sure every ranking factor is telling a story.” With the rapidly changing landscape of SEO, I find it’s better to focus on the fundamentals of running a good site. Take an old-school SEO factor: keyword density. If the highest-density term on your page is anything but your target keyword and entities—CONFUSING. Make sure the top terms on your page match your story. Internal links? Too often, they contain everything but the target keyword or topic—CONFUSING. If I export all your internal links, they should tell a clear story about what you’re optimizing for. Ton of indexed pages that get no traffic and have nothing to do with your core product? Might wanna remove ‘em. Meta data? Are you populating it with the correct data? If not, that’s a confusing story. List can go on forever. P.S Read this post to your kids tonight and they will surely fall asleep more quickly. It's a great bedtime story.

SEO spend = $80k a month Funding = $1M Using that data for the sake of this post, a rough SEO Spend split up 👇 In-house content efforts = $36k In-house engineering/product efforts = $60k Tooling (CMS, Keyword Research, etc.) = $3.6k About $100k a year (for a channel that is crowded and takes time for results). But it does give good results if done right. Some questionsthe really matter: What is the time to value? Is SEO the right fit? What is the payback period? Betting on a channel, seeing signals from the competition, is playing the game in easy mode without much research. Doing real research (especially in the 0 to 1) and finding where the target user hangs out is time well spent. With every channel getting super crowded, the differentiator might be in creating experiments that sound crazy but hidden in plain sight.

How do you know what content you should be creating? What should you create next to maximize search impact? Many agencies will reference tools like SEMRush to take a guess at what may be working best for your competitors from a content perspective. This is fine but misses the analytical accuracy of a data science approach. The beauty of SEO is that Google is objective and what Google thinks is in the public domain in the form of their search results. We go that step further and we use the same tools Google uses to rank content, that is data science. So while we don’t pretend to be experts in your industry, data science allows us to use your competitor data to your advantage that is: 1. What to create: using set mathematics we can cut through the noise and tell you the core content Google expects of a brand operating in your search space 2. How to create it: such that your recommended content brief (and the creative itself if you let us produce it) will contain all the required sections and tags to rank top. We’ll even show you our methods just as we’re showing the SEO industry the world over in our Data Driven SEO book. Click on the link below to read more and get a copy. #marketing #GROWTH https://artios.io/book/

SEO is NOT just using tools. It’s about STRATEGIC ACTION. Many view SEO as checking dashboards, running crawls, or analyzing keyword gaps on tools like GSC, Google Analytics, Ahrefs, or Screaming Frog. While these tools provide valuable data, SEO isn’t about the tools—it’s about the APPLICATION of data. At its core, SEO is the art and science of using experience, industry knowledge, and insights to: 1️⃣ Take strategic actions. 2️⃣ Add or enhance site information for search algorithms to process and understand your site better. Here’s the breakdown: ✅ Fixing crawling issues isn’t just technical, it’s website optimization. Every accessible page contributes to your site’s overall understanding by search engines. ✅ Improving Core Web Vitals (CWV) isn’t just for speed, it impacts user behavior and generates positive signals linked to your website. ✅ Content creation or schema markup. You’re literally telling algorithms more about your site/topic, making it easier for them to process and rank your content accurately. The Real Role of SEO SEO is about interpreting data, knowing your audience, and taking informed actions to create a better ecosystem for algorithms and users alike. It’s about making your website stand out in a crowded digital landscape, not just playing with tools or fixing surface-level issues. Tools don’t do SEO for you—they inform your decisions. The value lies in your ability to transform insights into impactful actions. What’s your take on this? Let’s discuss! 🚀 #seo #seotips #digitalmarketing #seohelp #vk

🚀 𝐔𝐧𝐥𝐨𝐜𝐤 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐝 𝐃𝐚𝐭𝐚 𝐌𝐚𝐫𝐤𝐮𝐩! 🚀 🔍 Are you ready to enhance your search results and stand out in the digital landscape? With 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐝 𝐃𝐚𝐭𝐚 𝐌𝐚𝐫𝐤𝐮𝐩, you can take your SEO game to the next level! 🛠️ 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐝 𝐃𝐚𝐭𝐚 𝐌𝐚𝐫𝐤𝐮𝐩? Structured Data Markup is a way of organizing your website's information so that search engines can understand it better. Think of it as giving your content a VIP pass to the top of search results! 🎫 ✨ 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬: 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Make your content more attractive in search results with rich snippets. 𝐇𝐢𝐠𝐡𝐞𝐫 𝐂𝐥𝐢𝐜𝐤-𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐑𝐚𝐭𝐞𝐬: Engage users with detailed and eye-catching information. 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐔𝐬𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Provide valuable insights directly in search results. 💡 𝐇𝐨𝐰 𝐭𝐨 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭? 𝐂𝐡𝐨𝐨𝐬𝐞 𝐘𝐨𝐮𝐫 𝐌𝐚𝐫𝐤𝐮𝐩: Use Schema.org to find the right type for your content. 𝐀𝐝𝐝 𝐌𝐚𝐫𝐤𝐮𝐩 𝐭𝐨 𝐇𝐓𝐌𝐋: Incorporate structured data tags into your website’s HTML. 𝐓𝐞𝐬𝐭 & 𝐕𝐚𝐥𝐢𝐝𝐚𝐭𝐞:Use Google’s Rich Results Test to ensure your markup is correctly implemented. 🔗 𝐁𝐨𝐨𝐬𝐭 𝐘𝐨𝐮𝐫 𝐒𝐄𝐎 𝐓𝐨𝐝𝐚𝐲! Start implementing structured data markup and watch your search results soar! 🌟 #SEOTips #StructuredData #DigitalMarketing #SEO #RichSnippets #SearchEngineOptimization #MarketingStrategy #TechTips

🚀 #SEOTips Alert! 🚀 SEO can often feel like a mystery, especially when the results take time to show. It’s easy to lose patience when your team is working hard behind the scenes! 🔥 To keep the momentum going, I’ve developed what I like to call the Patience Pyramid—your ultimate guide to navigating the SEO journey! 🏔️ Think of it like a funnel: 🔻 #Crawling - Accessibility #Indexation - Acceptability #Landing Pages in SERPs - Visibility #Non-Brand Query Growth - Diversity #Clicks - Engagement Here’s the scoop: The first two layers (Crawling & Indexation) are your inputs, while the next two (Landing Pages & Non-Brand Growth) represent your results. The final layer? That’s your output! 🎯 While we often fixate on the end results, it’s crucial to monitor the inputs and their progression. This approach helps illustrate that you're heading in the right direction—trust the process, and the results will follow! ⏳✨ 🔍 Pro Tip: Crawling data isn’t always easy to find (you might need to dive into server logs for larger sites), but other metrics are readily accessible through Google Search Console (GSC). Consider setting up a Data Studio dashboard to track your progress seamlessly! 📊 Here’s what I keep an eye on: 1. Landing Pages in SERPs: Remember, this isn't the same as indexation! The count will be lower, but it confirms that your indexed pages are making an appearance in search results. Keep an eye on this metric, especially after XML updates or unintentional blocks. 🔍 2. Non-Brand Query Growth: This one requires a calculated field in GSC. By tracking unique query counts, you can gauge whether your content optimization efforts are boosting keyword diversity and attracting more non-brand traffic. 🔑 Value Insight: Understanding how many unique pages are getting impressions helps assess if they’re truly worth your investment! Stay patient, keep monitoring, and remember: great results take time! 💪✨ #SEO #DigitalMarketing #PatiencePyramid