Every Ranking Signal Should Tell a Story A lot of the work we do as SEOs is reducing confusion. The best way I’ve found to explain this to clients: “Make sure every ranking factor is telling a story.” With the rapidly changing landscape of SEO, I find it’s better to focus on the fundamentals of running a good site. Take an old-school SEO factor: keyword density. If the highest-density term on your page is anything but your target keyword and entities—CONFUSING. Make sure the top terms on your page match your story. Internal links? Too often, they contain everything but the target keyword or topic—CONFUSING. If I export all your internal links, they should tell a clear story about what you’re optimizing for. Ton of indexed pages that get no traffic and have nothing to do with your core product? Might wanna remove ‘em. Meta data? Are you populating it with the correct data? If not, that’s a confusing story. List can go on forever. P.S Read this post to your kids tonight and they will surely fall asleep more quickly. It's a great bedtime story.
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In the intricate dance between man and machine, there exists a silent language — structured data. It is through this language that websites whisper to the invisible eyes of search engines, revealing the essence of their content. The author, in this piece, lays out the art of weaving this language into the very fabric of a site. For those who master it, the reward is not only in the visibility granted by the algorithms but in the subtle elegance of being understood. The guide promises to transform mere content into a story the search engines will not only hear but champion.
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SEO data is a wellspring of information that can guide many decisions both on and offline.
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Structured data and SEO: What you need to know in 2025 - Search Engine Land: ... Google and other search engines. JSON-LD encapsulates structured ... Decoding Googlebot crawl stats data in Google Search Console · Change Who ...
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Wisdom with Moses Bedtime Stories. I like it.