Jeremy Connell-Waite’s Post

I completely understand your feeling, Jeremy. And I agree with you. As Linkedin has increased in popularity since 2022, it has also taken a turn for the worse: - Lower organic reach - More humble-bragging and congratulatory comments - Less thoughtful analysis and knowledge-sharing At the same time, the algorithm (if there is such a thing) changes over time, which means that we are sometimes comparing apples to oranges - even if we are just looking at how we are performing over the space of a 12 month period. I am tempted to give up on 'pleasing the algorithm'. And I am very nerveous about Linkedin becoming 'pay to play', just as Facebook did years back. But I don't know what could eventually replace it? I am hoping a new platform with more focus on the users and less on $$ will eventually emerge. One final note: I saw your post yesterday and bookmarked it - simply because it was long and I didn't have time to dive into it on a Friday. In my experience that is the worst day of the week to post, if you seek to get 👀 and interaction with your readers. 🤔

Isn't it just the nature of the medium? Linkedin has become the slightly-more-business-focussed Facebook. I love your content, but in general Linkedin isn't where I come for the output of 30 hours of work. I come to Linkedin for quick distraction/dopamine hits that I can justify as work 😂 Opening FB/Insta/TikTok would be time-wasting, but I can defend opening up LinkedIn in those moments where I need a break from whatever it is I'm doing. Whatever LinkedIn might have been before, it's firmly in the social media camp now, and the same rules apply. Having said that, the algorithm isn't getting it *all* wrong because it showed me that post of yours knowing I'd be into it and I was one of those 50 likes. On the other hand, I probably didn't help it's reach because I didn't comment. Only reason I didn't was because it was genuinely thought provoking, and I didn't have the time to spend putting a response together. Which leads us cyclically back to the quick-hits issue. Anyway, it was a great post. Now I'm off to find this popular ducks post to see what I missed...

The problem isn't the algorithm Jeremy. Just to be honest, the content you talked about sounds like it could add value and be helpful... BUT it's boring! It sounds like work! People typically, most people anyway, use social media as an escape. It's why TikTok has been such a big hit became most of it is aimless, meaningless content that gives them a quick dopamine hit. An addiction So no, IMO the algorithm is (frustratingly) doing its job by responding to the behaviour of its audience. Responding to the current 'wants' of the people. Which is the quick-fire quotes and simple action-oriented stuff It pains me too. But like you said, getting people OFF-PLATFORM, is key to sharing what you know they truly need to grow and improve

My big take out is that how content performs seems to be quite random. But anything that can be understood in less than 5 seconds , is simplistic , facile , but motivational works best. I couldn’t care less what works and what doesn’t. I just post what I think should exist. But slowly this place is becoming like a cheap self help section in a book store or bad signs in TK Maxx saying “ live love laugh “

First, your content is high quality. Second, LinkedIn appears to be following the same “maturation “ process as other platforms. Once the algorithm dominates there is a Dawinian progression favouring autmation. Automation adapts faster to subtle algorithmic changs faster than a human. One feeds the other. We “profiles” feel trapped because of the effort we’ve invested in our articles and posts. To leave would be to extinguish all our relationships. I’m not sure any of us has the heft to change this.

Completely agree Jeremy, LinkedIn is now like a massive treasure hunt where there is great content that is meaningful and inspirational to be found, but it’s getting harder and harder to find it. The signal to noise ratio is weakening week by week and I know that personally, it’s driving me to spend less time hunting as it takes more time to get meaningful value from that time spent. Fulcrum point is approaching and certainly one of my reflective questions for my year end review.

LinkedIn is on a path to chase numbers. Hard to ascertain algorithm. But pictures win. It de-prioritises links that takes people off platform. Topicality fuels frenzy on frenzy. Jaguar posts get more than merit it because it’s trendy. Worst however is the faux expert platitudinal algorithm gamers. Who post garbage, who have no discernible expertise in their CV, but spout opinionated and often factually incorrect assertions. This is changing the whole centre of gravity of LinkedIn to be more and more BS noise in my feed. Things that now anger me are the nonsense AI challenges on which I’m asked to comment as an expert. Also the jobs posts are frankly hilarious and god knows what that algorithm is trained on.

Your duck post was fab though 😂 seriously It's becoming a horrible and fake place to dwell for many reasons. AI written garbage from lazy, inexperienced, self apointed experts or 'gurus' Finding a way to directly touch your 77k followers (especially with the important stuff) is the way to go. And know that you are a giant among minnows Jeremy and you make a massive impact sharing extraordinarily high value insight and learning.

Unfortunately I feel LinkedIn is becoming a reflection of how people now consume content, anything longer than 2 paragraphs rarely gets read or ‘pushed’ to your network. This problem is compounded for people without a big presence as they put in effort to increase their engagement but people don’t get to see it.