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We got some surprising results from our recent study, where we explored the impact of ABM strategies among over 400 decision-makers in B2B companies. We actually found less misalignment than expected between marketing and sales - and more misalignment between executives and management within each team. Here’s Barbie Mattie’s insights into the what, why, and what’s next of these results - https://bit.ly/3wAdpbu #ABM #accountbasedmarketing #saleseffectiveness #marketingandsales

ABM Freaky Friday: When execs and managers switch roles.

ABM Freaky Friday: When execs and managers switch roles.

https://ironhorse.io

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