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Two decades of experience in customer-facing roles, in sales, technical support…
Articles by Bob
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CustomerThink Editor's Pick by Ricardo Saltz Gulko In 2024, a bold and controversial claim suggested that customer experience (CX) would become…
CustomerThink Editor's Pick by Ricardo Saltz Gulko In 2024, a bold and controversial claim suggested that customer experience (CX) would become…
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CustomerThink Editor's Pick by Colin Shaw Loyalty programs can be a good thing from a business standpoint, such as motivating purchases. However…
CustomerThink Editor's Pick by Colin Shaw Loyalty programs can be a good thing from a business standpoint, such as motivating purchases. However…
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CustomerThink Editor's Pick by Eric Karofsky Customers expect internal departments to work together to support their experience with your brand. To…
CustomerThink Editor's Pick by Eric Karofsky Customers expect internal departments to work together to support their experience with your brand. To…
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Publications
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Hooked on Customers: The Five Habits of Legendary Customer-Centric Companies
CustomerThink
Hooked on Customers is not about finding the right words, whether labeled as a "strategy" or not. It is an insightful, highly informative book that propels businesses into action. It explores successful customer-centric businesses, examines the ways they execute their strategies, and provides practical recommendations for business leaders to more effectively outperform their competition. A must-have for any business leader who wants to have a healthy relationship with customers, this book…
Hooked on Customers is not about finding the right words, whether labeled as a "strategy" or not. It is an insightful, highly informative book that propels businesses into action. It explores successful customer-centric businesses, examines the ways they execute their strategies, and provides practical recommendations for business leaders to more effectively outperform their competition. A must-have for any business leader who wants to have a healthy relationship with customers, this book avoids the pitfalls that often plague others that offer business advice.
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CustomerThink Editor's Pick by Mohamed Latib, Ph.D To achieve extraordinary things, you must be bold. Unlocking success demands a dedication to what…
CustomerThink Editor's Pick by Mohamed Latib, Ph.D To achieve extraordinary things, you must be bold. Unlocking success demands a dedication to what…
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CustomerThink Editor's Pick by Vivek Goel Over the past 16 years, SEO has been a cornerstone of digital marketing, powering startups and scaleups to…
CustomerThink Editor's Pick by Vivek Goel Over the past 16 years, SEO has been a cornerstone of digital marketing, powering startups and scaleups to…
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CustomerThink Editor's Pick by Devashish Mamgain Agent AI is an autonomous tool that can perform tasks for you. LLMs like ChatGPT and Claude power…
CustomerThink Editor's Pick by Devashish Mamgain Agent AI is an autonomous tool that can perform tasks for you. LLMs like ChatGPT and Claude power…
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CustomerThink Editor's Pick by Randy Mercer According to 1WorldSync’s 2024 Consumer Product Content Benchmark Report, over 80% of consumers expect…
CustomerThink Editor's Pick by Randy Mercer According to 1WorldSync’s 2024 Consumer Product Content Benchmark Report, over 80% of consumers expect…
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CustomerThink Editor's Pick by Colin Shaw The other day, I was waiting for our food at a restaurant with friends, which was taking too long…
CustomerThink Editor's Pick by Colin Shaw The other day, I was waiting for our food at a restaurant with friends, which was taking too long…
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CustomerThink Editor's Pick by Ricardo Saltz Gulko Over the past few years, empathy has become a buzzword in CX conversations—and while it’s great…
CustomerThink Editor's Pick by Ricardo Saltz Gulko Over the past few years, empathy has become a buzzword in CX conversations—and while it’s great…
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CustomerThink Editor's Pick by Denyse Drummond-Dunn All CEOs face many challenges, perhaps those of small and mid-sized companies more so than…
CustomerThink Editor's Pick by Denyse Drummond-Dunn All CEOs face many challenges, perhaps those of small and mid-sized companies more so than…
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CustomerThink Editor's Pick by Michael Cooper It feels like having a bold vision will bring us success. Most strategy playbooks tell us to be bold,…
CustomerThink Editor's Pick by Michael Cooper It feels like having a bold vision will bring us success. Most strategy playbooks tell us to be bold,…
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CustomerThink Editor's Pick by Mridula Rahmsdorf A lesser known but powerful iteration of AI — causal AI — remedies many of traditional AI’s core…
CustomerThink Editor's Pick by Mridula Rahmsdorf A lesser known but powerful iteration of AI — causal AI — remedies many of traditional AI’s core…
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CustomerThink Editor's Pick by Bill Price Ten years ago, my co-author David Jaffe and I sat down to figure out why some companies were consistently…
CustomerThink Editor's Pick by Bill Price Ten years ago, my co-author David Jaffe and I sat down to figure out why some companies were consistently…
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CustomerThink Editor's Pick by Vivek Goel Ethical leadership is not just about following rules or meeting compliance standards—it’s about…
CustomerThink Editor's Pick by Vivek Goel Ethical leadership is not just about following rules or meeting compliance standards—it’s about…
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CustomerThink Editor's Pick by Lynn Hunsaker, CCXP In revenue operations, demand generation, customer success, and business development, how often…
CustomerThink Editor's Pick by Lynn Hunsaker, CCXP In revenue operations, demand generation, customer success, and business development, how often…
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CustomerThink Editor's Pick by Aidan Hickman Crafting a customer journey that feels effortless and satisfying to the customer is anything but…
CustomerThink Editor's Pick by Aidan Hickman Crafting a customer journey that feels effortless and satisfying to the customer is anything but…
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CustomerThink Editor's Pick by Ricardo Saltz Gulko The companies that thrive today aren’t just adopting AI; they’re embedding it into their DNA to…
CustomerThink Editor's Pick by Ricardo Saltz Gulko The companies that thrive today aren’t just adopting AI; they’re embedding it into their DNA to…
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CustomerThink Editor's Pick by Dr. A. K. Pradeep The brightest, most progressive brand marketers know that simply applying a thin GenAI layer to a…
CustomerThink Editor's Pick by Dr. A. K. Pradeep The brightest, most progressive brand marketers know that simply applying a thin GenAI layer to a…
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CustomerThink Editor's Pick by David Joosten Trust is the foundation of all relationships, and that’s no exception to the business-customer…
CustomerThink Editor's Pick by David Joosten Trust is the foundation of all relationships, and that’s no exception to the business-customer…
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CustomerThink Editor's Pick by Steve Latham Point-of-sale (POS) systems were born of the humble cash register to execute and record sales…
CustomerThink Editor's Pick by Steve Latham Point-of-sale (POS) systems were born of the humble cash register to execute and record sales…
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