IN:WA’s Post

Does your agency’s culture support growth, or is it holding you back? In my experience, an agency’s culture is often the silent factor that either drives growth or stops it in its tracks. Many agencies focus heavily on listings, sales, and client relationships (which are essential), but overlook the internal culture that supports these outcomes. Ask yourself: does your team feel empowered to innovate? Are new ideas welcomed, or is everyone stuck following “the way we’ve always done it”? A team that feels valued and motivated to bring their best ideas forward is the backbone of a successful agency. In Madrid’s competitive market, where every agency is trying to stand out, a strong culture isn’t just an advantage—it’s essential. Agencies that foster open communication, adaptability, and a focus on continuous improvement attract better talent, serve clients better, and ultimately, close more deals. How do you approach culture in your agency? Let’s share ideas on building a culture that drives real growth. #Realestate #Realestatemarketing #paidtraffic #Madrid #Digitalmarketing #Realestatespain #RealestateMadrid #Spain #Sales #marketing

I have had the great pleasure in speaking with many young marketing and business professionals over time. One of the biggest tips I give them is to showcase how you create value for your organizations. In the simplest form there are only 2 ways to create value: 1) Increase Revenue 2) Lower Cost through Efficiency Now, there are lots of ways to achieve this, but that should be the core of it. In addition, my colleague over at the Forbes Communications Council provided some great insight on this recent expert panel around "17 Industry Tips Every Junior Marketer Should Know". 1. Know The Ins And Outs Of The Business - @Brian Dema, Founder of Department of Growth 2. Let Communications Drive The Messaging - Jennifer R. Shah, Corporate Communications Executive 3. Track Your Campaigns - Lauren Parr, Cofounder RepuGen 4. Know Your Audience - Trish Nettleship, CMO at NCR Voyix 6. Ask For Feedback - Cade Collins, CCO at Metova 7. Network Beyond Your Team - Tom Wozniak, COO at Optizmo Technologies, LLC 8. Familiarize Yourself With Behavioral Psychology - Nate Roy, Director of Brand & Content at Constructor 9. Deliver Results - Nick Karoglou, VP, Head of Communications and Corporate Affairs ACI Worldwide 10. Be Ready To Learn - Alyssa Kopelman, Head of Corporate Marketing at Healthline Media 11. Utilize A/B Testing - Jayashree Rajan, CMO Nexla 12. Know It’s Not Personal - Sarah Lero, Director of Marketing at A.L. Huber General Contractor 13. Remember The Small Details - Melissa Kandel, CEO little word studio 14. Be Aware Of Your Company’s Strategy - Rekha Thomas, CEO Path Forward Marketing 15. Have Conversations With Customers - Kay Midthun, MBA, Director of Marketing Wisconsin Reinsurance Corporation 16. Ask The Right Questions - Patrick Ward VP of Marketing Monks 17. Be Okay With Not Having All The Answers - Joe Garber, CMO Kainos Consulting, LLC Check out the full article: https://lnkd.in/g2KtYMYj #forbescouncil #mentaors #youngmarketers

What makes a marketing team great? The people. Beyond the tools, technologies, and tactics, it's the collective talent, passion, and dedication of individuals that elevate a marketing team from good to great. Here's why it's the people who are the heartbeat of every exceptional marketing team: Creativity: At the core of every successful marketing campaign lies a spark of creativity. It's the people within a marketing team who bring fresh ideas, push boundaries and challenge the status quo. Passion: Passion is the driving force that pushes people to go above and beyond in their work. In a great marketing team, passion is contagious. Collaboration: Marketing is collaborative, requiring individuals with diverse skill sets to come together and work towards a common goal. In a great marketing team, collaboration is not just encouraged – it's ingrained in the culture and demonstrated by everyone. Resilience: It's the resilience of individuals that enables the team to weather storms, pivot strategies, and emerge stronger than before. Understanding: When your team puts themselves in the shoes of the audience, they can create campaigns that resonate authentically and drive engagement. It's the human connection that makes marketing marketing. By nurturing and empowering your team members, organizations can unlock the full potential of their marketing teams and achieve extraordinary results in today's competitive landscape. ** Need to find exceptional talent? Follow Crafted Identities to stay up to date on the latest marketing and recruitment for marketing & business development trends. #successfulmarketing #freshideas #marketingteam #teamcollaboration #recruitment #executivesearch

Great thoughts from The Drum B2B Fest from our very own Holly Hunter ❤️ I see so much value from seeing these points in action (particularly around the combo of agility and structure) and think our client team would agree. And one thing I think is missing from this list is transparency: transparency in scope, in results and in everyday communication. Transparency can be built into all of the below to really build trust and align expectations between teams.

Brands and Agencies📣 Curious about the difference between a Co-Creation Council and a Focus Group? Both are types of sharing collectives used to gather feedback from a diverse selection of industry experts and prospective consumers. But this is where the similarities end. ▶️Purpose Councils- are used at all levels of the business from high-level aspirations, such as brand purpose, all the way down to daily execution, such as customer service. Focus Groups- are used primarily for product innovation and testing, loyalty program design and rollout, and competition structure and features. ▶️Goal Councils- to open yourself up to sharing by allowing members of your community to place themselves at the centre of your brand and feel ownership in its growth and development. Focus Groups- the aim is to gather the information needed for specific deliverables. ▶️Participants & Skills Councils- a higher level of specific knowledge or expertise is required, with high-level and articulate presentation skills, in order to represent the voice of many. Focus Groups- the participants have general knowledge, basic communication skills, and represent their own views. ▶️Duration & Frequency Councils- multiple topics covered across a series of set weekly meetings over many weeks or months. Focus Groups- a singular project, 1-3 meetings across a very short period. ▶️Platforms & Preparation Councils- can involve weekly ‘homework’, and frequent communication occurs using a community platform such as Teams, Discord, Slack, or WhatsApp groups. Focus Groups- may involve some prep work and are generally limited to initial set-up communication and project close-out. ▶️Sentiment & Sharing Councils- It requires proactively galvanising Next Gen to collaborate on shaping your brand and the impact it creates in the world. Becoming a brand that shares will co-create a continuous value exchange for both parties. Focus Groups- Due to the limited time and creative investment by participants, sharing by the brand is deemed minimal. ▶️Compensation Councils- higher compensation based on investment of time, deliverables and the expected higher level of participant expertise. Focus Groups- standard industry rates unless participants have niche expertise or are an influencer. The world’s best NextGen brands give their community a place to bring other like-minded individuals into the brand’s story, the motivation to keep them engaged, and a seat at the most important tables🤝 To find out more about sharing collectives, follow us at Thred Media and get in touch at [email protected] #GenZ #Brands #Agencies #CoCreation #Community

Elevating Brands and Cultivating Connections. Passionate about fostering internal communications and nurturing vibrant company cultures! I thrive on crafting engaging campaigns that not only boost staff morale but also bridge the gap between management and employees, paving the way for a harmonious and productive work environment. Happy employees translate to a tangible return on investment, and I firmly believe in harnessing the power of word-of-mouth advertising and PR. After all, a satisfied workforce is the best brand advocate! When it comes to conceptualizing external campaigns, I meticulously adhere to these guiding principles to ensure maximum impact and ROI: 1️⃣ Strategic Planning: Crafting digital strategies that seamlessly align with brand objectives. 2️⃣ Content Creation: Delivering compelling and tailored digital content across diverse platforms. 3️⃣ Social Media Management: Building thriving communities and driving engagement. 4️⃣ SEO and Paid Advertising: Implementing SEO best practices and executing targeted paid campaigns for enhanced brand visibility and conversions. 5️⃣ Email Marketing: Leveraging email campaigns to nurture leads and foster customer retention. 6️⃣ Analytics and Reporting: Proficiently measuring campaign performance and optimizing ROI strategies for continuous improvement. Reflecting on my journey across various industries, I've gleaned invaluable insights that have shaped my approach to brand management: Building Context: By immersing myself in user feedback, deeply understanding the core problems, and conducting thorough competitor research, I've learned to navigate diverse industries with ease. Top 3 Lessons Learned: 1️⃣ Simplify Your Message: Impactful communication hinges on conveying your message in clear and accessible language, ensuring lasting resonance with your audience. 2️⃣ Embrace Teamwork: Success is a collaborative effort. Treating your team with respect and fostering a culture of teamwork is paramount to achieving collective goals. 3️⃣ Embrace Continuous Learning: In the ever-evolving landscape of marketing and branding, the willingness to learn, unlearn, and relearn is key to staying ahead of the curve. Join me on this journey of empowerment, where we elevate brands and cultivate meaningful connections that stand the test of time! Let's connect and explore new avenues for growth together. #BrandManagement #MarketingStrategy #InternalCommunications #Teamwork #ContinuousLearning

Why Choosing the Right Team is Essential for a Marketing Team to Thrive! In the fast-paced marketing world, having the right team can make all the difference. It’s not just about filling roles; it’s about building a group of people who can work together to take your brand to the next level. Here’s why picking the right team members is so important: 1. Diverse Skill Sets: A great marketing team needs various skills—from creative design and content creation to data analysis and strategic planning. When you have people with different strengths, your campaigns become more innovative and effective. 2. Collaboration and Communication: Marketing is a team sport. The best team members know how to collaborate, share ideas, and communicate clearly. This helps ensure that projects run smoothly and everyone stays on the same page. 3. Adaptability and Innovation: The marketing world is always changing. A team that can adapt and think outside the box will keep your strategies fresh and relevant. It’s all about staying ahead of the trends and pivoting when needed. 4. Shared Vision and Goals: When everyone on the team works towards the same goals and shares a common vision, it creates a sense of purpose and motivation. This unity helps the team achieve better results and higher performance. 5. Problem-Solving Capabilities: Challenges are inevitable in marketing campaigns. A strong team with good problem-solving skills can navigate these obstacles and find creative solutions to keep things moving forward. #Marketing #TeamBuilding #Success #Innovation

Thought Leadership Thursday: There are several ways we stay ahead of industry trends and shifts in PR and communications at Attain Marketing: Attend industry conferences and events: We make it a priority to attend relevant conferences, trade shows, and events to stay informed about the latest trends and developments in the industry. Continuous learning and professional development: Our team regularly participates in training sessions, workshops, and webinars to stay up-to-date on best practices and new strategies in PR and communications. Conduct market research and analysis: We regularly conduct market research and analysis to identify emerging trends and shifts in the industry. This allows us to proactively adjust our strategies and tactics to stay ahead of the curve. Networking and collaboration: We actively engage with industry peers, experts, and thought leaders to exchange ideas, insights, and best practices. This helps us stay informed about the latest trends and developments in PR and communications. Monitor industry publications and news: We closely follow industry publications, news sources, and blogs to stay informed about the latest trends, case studies, and best practices in PR and communications. Embrace innovation and experimentation: We are always looking for new ways to innovate and experiment with new tactics and technologies to stay ahead of industry trends and shifts in PR and communications.

Are you tired of dealing with marketing team members who seem impossible to manage, hindering your campaign's success? Let's face it, some team members can be downright uncooperative, but that doesn't mean you can't harness their creative energy. As a marketing leader, managing diverse personalities and skill sets is crucial. However, with the right strategies, you can turn even the toughest team members into campaign rockstars. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐟𝐢𝐯𝐞 𝐩𝐫𝐨𝐯𝐞𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐝𝐨 𝐣𝐮𝐬𝐭 𝐭𝐡𝐚𝐭: 𝟏. 𝐀𝐥𝐢𝐠𝐧 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐕𝐢𝐬𝐢𝐨𝐧: Ensure everyone understands the campaign's objectives and messaging. This clarity will help even the most stubborn team members stay on track. 𝟐. 𝐄𝐧𝐜𝐨𝐮𝐫𝐚𝐠𝐞 𝐂𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐯𝐞 𝐂𝐨𝐧𝐟𝐥𝐢𝐜𝐭: Foster an environment where team members feel comfortable sharing innovative ideas and constructive criticism. This will lead to more effective marketing strategies. 𝟑. 𝐄𝐦𝐩𝐨𝐰𝐞𝐫 𝐎𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩: Assign clear responsibilities and give team members autonomy to make decisions. This will motivate even the most challenging team members to take ownership of their work. 𝟒. 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬: Use data and analytics to inform marketing decisions. This will help even the most skeptical team members see the value in your approach. 𝟓. 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐞𝐬: Acknowledge and celebrate team achievements, no matter how small. This will boost morale and encourage even the toughest team members to strive for excellence. By implementing these five strategies, you'll be well on your way to taming even the toughest marketing team members and creating campaigns that drive real results! 𝐏.𝐒. Ready to elevate your brand's voice? Let's craft compelling copy that drives results - DM me to get started.

🤝 Teamwork: The Key to Social Media Growth and Personal Branding 🤝 Hey LinkedIn family, Want to amplify your social media presence and personal branding? Teamwork can make all the difference! Here’s how working as a team can benefit your social media growth: 🔹 Diverse Perspectives: Collaborating with a team brings fresh ideas and diverse viewpoints, making your content more engaging and relatable. 🔹 Shared Responsibilities: Dividing tasks like content creation, scheduling, and engagement helps maintain consistency without overwhelming anyone. 🔹 Skill Synergy: Leverage each team member’s strengths—writers, designers, strategists, and analysts working together create a powerful content strategy. 🔹 Consistent Output: A team ensures regular posting and interaction, keeping your audience engaged and your profile active. 🔹 Broader Reach: Team members sharing content on their networks expands your reach and attracts new followers. 🔹 Enhanced Creativity: Brainstorming sessions lead to innovative ideas and unique content that stands out. 🔹 Support System: Working together provides motivation and support, making it easier to overcome challenges and stay committed. 🔹 Efficient Engagement: More hands on deck mean quicker responses to comments and messages, fostering stronger relationships with your audience. 🔹 Strategic Planning: Teams can develop comprehensive social media plans, set goals, and track progress effectively. 🔹 Continuous Improvement: Regular feedback and collaboration help refine strategies, ensuring continuous improvement and growth. Teamwork not only eases the process but also amplifies your personal brand and social media presence. Let’s harness the power of collaboration and achieve remarkable growth together! —————————————— 🌺If you encounter challenges in establishing your BrandIdentity, marketing, #networking or accountGrowth don't hesitate to get in touch with me for expert guidance and support. I'll help you manage your account better by freeing up your time. Follow Rehana Perveen VC : social media, dm for credit or removal. Follow and Press the 🔔 for regular update. #Networking #BusinessGrowth #SocialMedia #LinkedInCommunity #SupportEachOther #Teamwork #SocialMediaGrowth #PersonalBranding #Collaboration #MarketingStrategy #LinkedInGrowth