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Let's talk about the importance of PR for the development of a company and personal brand: Why do you need it?! In today's fast-paced world, standing out is crucial for success. This is where PR (Public Relations) plays a key role. Whether you're running a business or building a personal brand, a smart PR strategy can help you reach new heights. Here's why PR is essential: 1. *Increase awareness*: PR boosts recognition by getting people talking about you in the media, on social networks, and at events, attracting a wide audience. 2. *Build trust and reputation*: Trust is vital for any brand. Positive media coverage and event participation build a reputation you can be proud of. 3. *Grow your customer base*: Positive mentions attract new clients and partners, making you the go-to person for services or products. 4. *Strengthen market position*: PR helps you present your achievements effectively, allowing you to stand out and lead in your industry. 5. *Expand personal connections*: PR involves networking at events, creating valuable contacts for your business or career. 6. *Manage crises*: A solid PR strategy prepares you for crises, minimizing negative impacts and maintaining client trust. *In summary:* PR is essential in modern business and personal branding. It enhances visibility, builds trust, attracts clients, and strengthens market position. Investing in PR can transform your company and life for the better. Need help with PR strategy? Contact us to analyze your situation, identify growth areas, and build an effective strategy. Quality PR investment pays off many times over!

🌟 Embracing the Emotional Side of PR and Media Management  As consultants in the realm of PR, we understand the power of emotions in shaping narratives and fostering authentic connections. We also understand the power of the media. Clients and agencies hire That Lookit Brand (TLB) for PR Management and a guaranteed media presence at their event. Why? Because they know with 💯% certainty the media will be there. In this snapshot, captured during a media engagement session, you witness the intent listening and respectful whispers of the client's best interests are exchanged between the consultant and the media representative. It speaks volumes about the human aspect of our profession - building relationships founded on trust, respect, and most importantly understanding. Navigating the intricate dance of PR and media management isn't just about crafting press releases or securing placements; it's about honoring the emotions woven into every interaction. It's about recognizing the impact of our words and actions, both on behalf of our clients and within the media landscape. My media interactions are sometimes the persons I most look forward to seeing and catching up with. As we continue to champion our clients' stories and amplify their voices, let's never forget the emotional journey that accompanies our work. Together, let's harness the power of respect and connection to drive meaningful conversations, authentic connections and relationship building.  THINK ◇ | LEAD ♡ | BLOOM ♧

Have you ever considered the power of PR for your business? → PR can give you a competitive edge by getting your business in front of the right audience and raising your profile in the industry. → Through PR, you can showcase your success stories, highlight your expertise, and share your unique insights on the recruitment market. This can help to establish you as a credible and trustworthy brand in the eyes of your target audience. → PR is a great way to manage your brand's reputation. In the event of negative press, PR professionals can help to protect your brand and mitigate any damage to your reputation. → Through targeted PR campaigns, you can attract new customers to your business. By engaging with your audience on the channels they use the most, you can build relationships with new prospects and convert them into loyal customers. → PR is not just about attracting new customers. It can also help you to enhance your relationships with existing ones. Through thought leadership, customer success stories, and other touchpoints, you can demonstrate your commitment to your customers and build long-term loyalty. So, if you're looking to take your recruitment business to the next level, consider investing in your PR. Your business and your bottom line will thank you.

Today, I’m here to shed some light on the capabilities behind marketing and communications. With communications, we can: - Build alliances - Create awareness - Shift perspectives - Maintain networks - Gather support - Support departments - Create access - Build knowledge and educate - Influence lawmakers and decision makers - Improve employee engagement With marketing, we can: - Build brand loyalty - Build brand equity - Gain competitive advantage - Convert leads - Ensure brands and businesses generate revenue - Encourage partnerships - Promote brand leadership - Develop and attract new customers - Segment and infiltrate markets - Foster long-term business growth - Engage consumers, partners or specified target audiences - Grow brands The purpose behind marketing, communications and public relations is directly related to business growth. It has been proven in many case studies that a dedicated and strategic marketing team can result in revenue growth and maximised profits. Using an integrated marketing communications approach WILL achieve your business objectives 🔥 If you’ve read this far, thank you for taking the time to understand what the industry is all about. I’m a professional on a mission to change perspectives around marketing communications and the value that we bring to the table 🤝 #marketing #communications #digitalmarketing #publicrelations #southafrica

Did you know that Public Relations and Events are crucial for elevating your brand? Here's how: 1. Increasing Brand Visibility: Well-planned events and PR efforts help make a brand more visible and remembered by potential customers. 2. Building Relationships: They allow brands to connect with important groups like customers, partners, and the media, fostering long-term positive relationships. 3. Creating Memorable Experiences: Strategic events and PR activities ensure attendees have a positive, memorable experience that aligns with the brand's values. 4. Boosting Sales: Events showcase products or services, leading to direct sales and PR creates buzz around these events, further driving interest and sales. 5. Handling Crises: Effective PR can protect a brand's image during crises, and events can be used to address issues, regain trust, and control the narrative. 6. Differentiating from Competitors: Unique events and strategic PR messaging can set a brand apart, highlighting its unique qualities and positioning it as a leader or innovator. 7. Engaging with Communities: Events can strengthen a brand's ties with local communities, supporting social causes or economic development, with PR highlighting these efforts. 8. Improving Media Relations: Events offer chances to engage with the media, leading to coverage that can be maximized by PR professionals through their relationships and storytelling skills. 9. Measuring Success: Aligning events with PR and marketing goals allows brands to track success and impact, guiding future strategies. 10. Staying Adaptable and Innovative: Adapting to new trends and technologies in event planning and PR keeps brands relevant and competitive. In short, the combination of event planning and PR is vital for promoting brands, cultivating relationships, encouraging sales, managing crises, and connecting with communities. Together, they help brands effectively communicate their message, strengthen their reputation, and achieve their business goals. Event Management 🔗 https://lnkd.in/gin7PNRH Public Relations 🔗 https://lnkd.in/g_66jJ2A #PR #publicrelations #event #events #agency #marketing #AMW

𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐆𝐫𝐨𝐰𝐭𝐡 In today's fast-paced business world, effective Public Relations (PR) is more important than ever. PR isn't just about managing your company's image; it's about building relationships, fostering trust, and creating opportunities for growth. Here's why PR is crucial for business development: 1. 𝐁𝐫𝐚𝐧𝐝 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬: PR helps your business get noticed. By strategically sharing your story and values, you can reach a broader audience and stand out in a crowded market. 2. 𝐂𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐓𝐫𝐮𝐬𝐭: Positive media coverage and third-party endorsements boost your credibility. When customers see your brand featured in reputable sources, their trust in your products or services increases. 3. 𝐑𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: In the digital age, news travels fast. Effective PR helps manage your brand's reputation by addressing any issues promptly and positively, ensuring your business maintains a good standing. 4. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬: PR is about communication and engagement. By consistently sharing valuable content and updates, you build stronger, more loyal customer relationships. 5. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠: Through targeted PR campaigns, you can position your business as a leader in your industry. Thought leadership articles, speaking engagements, and industry awards showcase your expertise and innovation. 6. 𝐂𝐫𝐢𝐬𝐢𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: No business is immune to crises. A solid PR strategy prepares you to handle unexpected challenges with grace, minimizing damage and protecting your brand. 7. 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: PR opens doors to new opportunities. From partnerships and collaborations to investor interest, a strong PR presence can lead to significant business advancements. Investing in PR isn't just an expense; it's a strategic move towards sustainable growth. By nurturing your public image and building meaningful connections, you're setting your business up for long-term success. Let's embrace the power of PR and watch our businesses thrive! 🚀✨ #PublicRelations #BusinessGrowth #BrandAwareness #Trust #ReputationManagement #CustomerEngagement #MarketPositioning #CrisisManagement #BusinessOpportunities #PRMatters #BusinessDevelopment

Imagine a bustling city where every business is fighting for attention. Amid the noise, one company shines—not just for its products, but for the story it tells and the connections it builds. That’s the magic of Public Relations! PR is the art of managing how a brand communicates with the public and media. It’s about crafting narratives that resonate, build trust, and foster strong relationships. At its heart, PR helps create and maintain a positive image through: 🔍 Strategic Communication – Crafting clear, impactful messages that align with business goals. 🔍 Media Relations – Building relationships with journalists to share your story and boost visibility. 🔍 Content Creation – Producing engaging content that informs and captivates your audience. 🔍 Event Management – Hosting events to connect with stakeholders and create lasting impressions. 🔍 Crisis Management – Responding swiftly and strategically to protect your brand during tough times.   PR isn’t just about “spin”—it’s about authentic, meaningful communication. Whether launching a new product or managing a crisis, PR is key to shaping public perception and driving success.

How a CEO's Image Shapes Product and Service Sales The perception of a company's CEO is critical in moulding consumer attitudes and influencing purchasing decisions. As a communications and public relations executive, I've seen how the public's impression of a CEO can help or impede the sale of products and services. Here's why. The CEO's image reflects the organization's ideals, honesty, and credibility. When customers regard the CEO positively—as imaginative, ethical, and trustworthy—it improves the whole brand reputation and instills faith in the products or services provided. In contrast, if the CEO's reputation is marred by scandals, controversies, or perceived incompetence, it can erode consumer trust and discourage potential customers from engaging with the business. Effective communication and smart PR activities are critical for shaping and controlling the CEO's image. We may highlight the CEO's leadership characteristics, industry expertise, and commitment to excellence by creating compelling storylines, taking advantage of media opportunities, and engaging in open engagement with stakeholders. This proactive strategy not only improves the CEO's personal brand, but also boosts the company's reputation, resulting in increased sales and long-term customer loyalty. Furthermore, a CEO who actively lives the organization's values and mission can be an effective brand ambassador. They achieve this by integrating their personal brand with the company's goals and engaging authentically with customers and employees. This genuine connection fosters brand loyalty and encourages repeat purchases, driving sustained growth and success for the business. On the other hand, a misalignment between the CEO's behaviour and the company's ideals can harm sales and brand reputation. In today's world of social media and immediate communication, customers are quick to scrutinise corporate leaders' behaviour and hold them accountable for their decisions. As a result, CEOs must set a good example by displaying honesty, empathy, and accountability in all facets of their responsibilities. As a communications and public relations executive, I understand how important a CEO's image can be in product and service sales. By proactively managing the CEO's perspective through effective communication, transparent leadership, and alignment with the company's principles, we can improve brand reputation, inspire consumer trust, and drive business growth. #brandreputation #corporatecommunications #publicrelations

Things that we do that you might not know about… 👉 CEO / managing partner monthly newsletters. Great for internal comms, engagement and simple dissemination of news. 👉 Reputational management or something that I like to call “Quiet PR”. This isn’t your proactive, ‘good news’, thought leadership PR. This is your top level, ‘we have a problem Houston’, strategic, nuanced stuff. You’ll know if you need it. Do feel free to contact me to discuss in the highest confidence. Clients that need this service get me, which means they benefit from my lawyer brain AND my PR brain. 👉 Events. Parties, conferences, seminars or other client events. Let us help if you find events stressful. We organise as much or as little as you like. We are frequently asked to host, which also works well. 👉 PR Strategy. This is a stand-alone service so do consider getting us in if you have a growth plan, but you’re not quite sure how to get from a - b in terms of the PR / positioning / brand / marketing. We can build your strategy and it’s your choice whether you then instruct us to support delivery, do it yourself or go out to market for support. 👉 Social media management. We actually do this for lots of retained clients but we don’t really talk about it. This is a strategy-first service so we won’t just start posting, we’ll either deliver your existing strategy, or build one for you if yours doesn’t exist yet.

Many of us self-declared LinkedIn PR talking heads have gone all in on the importance of having a Chief Communications Officer as an indispensable member of the C Suite with direct reporting to the CEO. Being seen as a primary guardian of reputation instead of a mere order-taker has major implications not just for the CCO, but for other PR team members beyond their current roles. Dustin Siggins addresses this important, less discussed angle in Ragan Communications and PR Daily (link in comments) ⬇️⬇️ 🔔How junior and mid-level PR team members can help create an environment to build impact and influence outside of the boardroom in their everyday work and why this is going to be increasingly important. 🔔 And i appreciate him including my thoughts: “The more that CEOs and CCOs integrate communications into everything the organization does, the more PR team members will be tasked with complex matters like bridging internal communications friction between departments, and managing the inevitable crisis. The tactical skills of PR are important; applying those unique skills as a company-wide trusted business counselor is far more difficult and valuable.” Interested in your Friday thoughts on this, put em in the comments please!