At Ideology, we believe in creating brands that resonate and inspire. Our recent collaboration with Norcliffe was an incredible journey that involved a comprehensive rebranding process. We conducted a thorough business, culture, and brand audit to understand Norcliffe's core values. We then designed a new brandmark and tagline and crafted an engaging brand story. Our work included enhancing Norcliffe’s digital communications with cohesive designs for their website, social media, and emails and creating consistent printed materials like corporate stationery and report templates. Our incredible client, Charlie M., said: “Ideology assisted us to clearly define our vision, transforming it into a clear, communicable brand for both our internal and external stakeholders. Each piece of our new collateral was crafted with meticulous detail, creativity, and professionalism. Thanks, team!” Thank you, Charlie! #Rebranding #BrandTransformation #DigitalDesign #GraphicDesign #BrandStory #PerthDesign #Design #PerthBranding #Branding #PerthAgency #PerthBrandingAgency #Norcliffe #Ideology
About us
We are a Perth brand agency that has been helping companies connect with their customers, investors and people for over 30 years. We’ve developed a rigorous, highly effective process for understanding who you truly are and what you ultimately stand for as a brand. This process has been developed and refined while working with the largest and most influential companies in Western Australia. You’ll find we’re a diverse group of brand strategists, design thinkers, academics and writers. People who know, that while products and services are easily replicated, it is impossible for your competitors to copy who you are. Our clients often arrive at our door when they have reached an inflection point: a change in leadership or direction, a merger or acquisition, diversification into new markets, consolidation, or a business that has fundamentally changed, and the brand and narrative no longer reflect who they are. It is during these times that companies often need to rediscover, or redefine, who they are, what they do and why they matter to their customers and their people. We then amplify who you are and what you stand for through your brand, bringing this to life outside and inside your business, so that your brand and culture are aligned.
- Website
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http://www.brandideology.com.au
External link for Ideology
- Industry
- Design Services
- Company size
- 2-10 employees
- Headquarters
- Subiaco, Western Australia
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Brand Strategy, Brand Storytelling, Brand Identity, Employer Branding, and Brand Management
Locations
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Primary
Get directions
2/100 Railway Road
Subiaco, Western Australia 6008, AU
Employees at Ideology
Updates
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✨ Infinite Reimagined ✨ We’re proud to unveil the stunning transformation of Infinite Wealth to Infinite – a rebrand that represents growth, financial empowerment, and a renewed vision for the future. This transformation is more than just a visual refresh; it embodies Infinite’s commitment to unlocking doors to financial growth, financial freedom and endless possibilities, ensuring every Infinite client’s journey to success is guided with expert care at every step. 🔄 A Fresh Look, Same Core Values: Infinite’s new identity reflects its ongoing dedication to delivering cutting-edge financial solutions, while staying true to its promise of helping clients build a prosperous future. 🌱 Infinite Opportunities, Infinite Possibilities: This rebrand marks the beginning of a new chapter where Infinite will continue to provide tailored financial strategies that align with their clients’ aspirations. Alongside this rebrand, we crafted an ideology that captures Infinite’s core principles: what they believe, what they do, why they matter, where they want to be, and how they’ll get there. At the heart of this ideology is Infinite's core belief: “We believe Australians should be free from the constraints of their finances.” This belief forms the foundation of the new brand identity. With a sleek, modern design and an enhanced focus on their clients’, Infinite reaffirms its commitment to making wealth creation simple and accessible. Infinite Tim Guest #Infinite #Rebrand #WealthManagement #FinancialFuture #FinancialFreedom #GrowthAndStability #LifeGoals #Finance #FinancialEducation #PersonalisedPlanning #WealthPlanning #PerthDesign #Design #PerthBranding #Branding #PerthAgency #PerthBrandingAgency #Ideology
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We’re proud to unveil our client, Megavar's, rebrand, featuring a new tagline, printed and digital collateral, and a sleek website that perfectly captures their commitment to innovation, excellence, and quality in their industry. The Ideology team worked collaboratively with Megavar, from concept through to final execution, ensuring the new brand encapsulates their mission and vision, and leaves a lasting impact on their audience. We couldn’t be prouder of the outcome and look forward to seeing how this refreshed identity empowers Megavar as they continue to grow and lead in their field. A huge thank you to Matt Geoghegan and Megavar for entrusting the Ideology team with your brand transformation journey! #Megavar #BrandTransformation #DigitalDesign #EngineeringExcellence #Innovation #Megavar #Ideology
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At Ideology, we believe the power of a simple conversation can be the first step toward positive change. Whether it’s in our personal lives or within our creative industry, mental health matters. A simple “RUOK?” can go a long way in supporting friends, family, and colleagues. Taking the time to listen, care, and support one another builds stronger, healthier communities—both in and outside the workplace. Let’s build a culture where we support one another, not just today, but every day. A moment of empathy could make all the difference. 💛 #RUOKDay #MentalHealthMatters #MentalHealthAwareness #StartTheConversation #SupportEachOther #EmpathyMatters #Ideology
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Ideology reposted this
We’re excited to share our recent rebranding project for the Association of Australian Decorative & Fine Arts Societies (ADFAS), now ArtsNational. This not-for-profit, volunteer-run organisation connects art enthusiasts across Australia. Our comprehensive rebranding aimed to align with ArtsNational’s new vision and mission. Here’s a glimpse of what we delivered: 🔍 In-depth research to ensure every brand element resonates with ArtsNational's essence. 🗣️ A consistent tone of voice to reflect the organisation’s values and engage their audience. 🎨 A fresh visual identity for a more recognisable and impactful brand. 📄 Cohesive design pieces, including brandmark, colour palette, brochures, postcards, bookmarks, website, and corporate stationery. This rebrand has empowered ArtsNational to communicate their new message with clarity and consistency, enhancing their presence in the arts community. #Ideology #ArtsNational #Connect #Enrich #Inspire #Rebranding #BoldDesign
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We are so proud of the work we created to support our client, CORICA, as they take part in the Africa Down Under (ADU) Conference in Perth this week! It's been an incredible journey working alongside the Corica team to develop their conference collateral, and crafting the stunning Expo booth artwork, ensuring every detail reflects their excellence. The ADU Conference is a fantastic opportunity to connect, share insights, and explore new horizons in the mining and resources sector. If you're attending, be sure to visit Corica's booth—it's hard to miss! We’re proud to have played a part in showcasing the Corica brand and can't wait to see the impact they'll make. Abdullaye Diallo Sam Myers Rachel Stubberfield Reuben Mintah Danso #Corica #ADU2024 #AfricaDownUnder2024 #Mining #Underground #OpenPit #ExpoBooth #Branding
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Ideology reposted this
Introducing Our Newest Team Member: Petra Kunner! 💫 We are thrilled to welcome Petra to the Ideology team. Petra is a Hungarian native who brings a passion for playful designs and creating user-centric experiences. She is currently completing a degree at Curtin University in digital experience and interactive design, with a specialisation in graphic design. In her spare time, Petra illustrates and animates, showcasing her incredible talent in UI and UX. We are thrilled to have Petra on our team and can't wait to see the creativity and expertise she brings to Ideology! Welcome aboard, Petra! 🎨 #Ideology #NewTeamMember #GraphicDesign #UIDesign #UXDesign #DigitalExperience #Welcome
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Introducing Our Newest Team Member: Petra Kunner! 💫 We are thrilled to welcome Petra to the Ideology team. Petra is a Hungarian native who brings a passion for playful designs and creating user-centric experiences. She is currently completing a degree at Curtin University in digital experience and interactive design, with a specialisation in graphic design. In her spare time, Petra illustrates and animates, showcasing her incredible talent in UI and UX. We are thrilled to have Petra on our team and can't wait to see the creativity and expertise she brings to Ideology! Welcome aboard, Petra! 🎨 #Ideology #NewTeamMember #GraphicDesign #UIDesign #UXDesign #DigitalExperience #Welcome
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Ideology reposted this
We’re excited to share our recent rebranding project for the Association of Australian Decorative & Fine Arts Societies (ADFAS), now ArtsNational. This not-for-profit, volunteer-run organisation connects art enthusiasts across Australia. Our comprehensive rebranding aimed to align with ArtsNational’s new vision and mission. Here’s a glimpse of what we delivered: 🔍 In-depth research to ensure every brand element resonates with ArtsNational's essence. 🗣️ A consistent tone of voice to reflect the organisation’s values and engage their audience. 🎨 A fresh visual identity for a more recognisable and impactful brand. 📄 Cohesive design pieces, including brandmark, colour palette, brochures, postcards, bookmarks, website, and corporate stationery. This rebrand has empowered ArtsNational to communicate their new message with clarity and consistency, enhancing their presence in the arts community. #Ideology #ArtsNational #Connect #Enrich #Inspire #Rebranding #BoldDesign
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We’re excited to share our recent rebranding project for the Association of Australian Decorative & Fine Arts Societies (ADFAS), now ArtsNational. This not-for-profit, volunteer-run organisation connects art enthusiasts across Australia. Our comprehensive rebranding aimed to align with ArtsNational’s new vision and mission. Here’s a glimpse of what we delivered: 🔍 In-depth research to ensure every brand element resonates with ArtsNational's essence. 🗣️ A consistent tone of voice to reflect the organisation’s values and engage their audience. 🎨 A fresh visual identity for a more recognisable and impactful brand. 📄 Cohesive design pieces, including brandmark, colour palette, brochures, postcards, bookmarks, website, and corporate stationery. This rebrand has empowered ArtsNational to communicate their new message with clarity and consistency, enhancing their presence in the arts community. #Ideology #ArtsNational #Connect #Enrich #Inspire #Rebranding #BoldDesign
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