Dux Digital

We are incredibly proud to announce we are back to back winners of "Best in Show: Accessibility" at this years Australian Web Awards - 2023 and 2024! This was awarded for the brilliant Luma website and a great acknowledgement of their hard work with VML too. Special thanks goes to Mark Aeschlimann and Xiaotong (Miya) M. who have driven the work behind the awards here at Dux, great to see your efforts recognised! Congratulations to all the winners and entrants on the day too, Australia is producing great digital work year after year. #Accessibility #DoGoodBetter #AWA2004

AI, BERT, E.A.T and Core Updates! If you are struggling to keep up with all the changes happening in SEO don't worry, you're not alone and we have you covered! The way we create content, optimise for search engines, and engage our readers continues to undergo major shifts and trends. In the last year, we saw significant changes in the search engine landscape and looking forward there are some key areas that anyone working in #SEO or #copywriting will have to focus on. We have broken it down into our definitive guide to SEO copywriting to keep things simple.

It was a privilege for Dux to attend the FIA WA Awards night and end-of-year function last week. Not only was it great to see the amazing fundraising and operational work that is coming out of WA but it was also so encouraging to meet passionate and dedicated fundraisers from a range of industries celebrating their peers. 2025 is looking to be an exceptional year for mission-based fundraising in WA and Dux is grateful to be a part of this inspiring cohort. #DoGoodBetter

A couple of weeks ago, Dux as a team took a day to slow down, reflect and plan. While it's always great to be busy, it's central to any mission-driven organisation to stop and take stock of past, present and future. This strategy day allowed us to highlight where we want to go in the future, how we want to get there, and who we want to take on the journey with us. It was an intensive day, so photos of the day look a bit stern, but we promise we are focused on doing good, making impact and helping our partners (both current and future) make the difference we know they can.

Last week our web development team went to #A11YCamp2024, Australia's premier annual conference on digital accessibility and inclusion. Not only did it give us a chance to keep up to date with the latest trends and innovations in digital accessibility but it also allowed us to discuss our experiences and share our findings when working in the accessibility and inclusion space. Some key findings we took away were: 1. Officially, automated accessibility scanners claim to find 20-30% of accessibility issues, but realistically they may only flag 10-15% of errors that impact users, so real-world user testing is the only way to fully test accessibility. 2. Individual users don’t care about labels and buzzwords (universal, inclusive, equitable etc), they care if a website is functional and works for them. 3. There are enough Australians with digital accessibility needs to cover the entire population of Melbourne! So, no matter what people tell you about it being a fringe benefit, it’s not an insignificant number of users. While not surprising findings, it underlines the need for inclusive web development that reflects real-world user experiences, not just checking off a list and calling it a day! Web developers and marketers at large need to engage with those who will be using the digital space, understand their needs and action real, impactful functionality.

There has been a sharp increase in enquiries for new websites and digital marketing in the NFP sector over the last 12 months, and no matter the size or reputation of the organisation, the challenges driving this work are surprisingly consistent. When you are measuring your success on impact, whether it's cultural, social or philanthropic, the needs and goals of a website build can be harder to pin down when compared to standard e-commerce or conversion-based projects. Taking our learnings from recent projects we have done a deep dive into the consistent challenges, and the unique opportunities, building a custom digital space can bring for not-for-profits: ➡️ https://buff.ly/48dokpT #NotForProfit #NFP #NotForProfitMarketing #DuxDigital #Marketing #MarketingPerth #Website

Yes, we’ve definitely been quiet on socials these last few months…but that’s only because we’ve been super busy behind the scenes juggling some exciting new wins from our end. Some of these include: - Launching websites for QV1, Esperance Senior High School and Change&Co  - Kicking off a number of existing projects around health, education and not-for-profits - Celebrated two new hires for our team; Omar P. (Head of Marketing) and Rhiana Bahrman (Paid Social Ads Specialist)  - Our Senior Lead Developer, Mark Aeschlimann, published his first novel (Available October 1st). Stay tuned as we’ll be sharing some case studies and detailed updates of all things happening at Dux in the coming weeks. #DoGoodBetter #DuxDigital #DigitalMarketingForGood

Are you passionate about creating and running paid social media ad campaigns? We're looking for an experienced part-time Paid Social Media Specialist to join our team.

We are thrilled to introduce Lows as our new SEO Manager. Lows's expertise in SEO strategies and content management will be invaluable as we continue to improve the digital presence for our clients. Outside of work, Lows enjoys a variety of hobbies. She loves to cook and experiment with new recipes. During the summer, you can find her enjoying the outdoors, whether it’s fishing or catching waves while surfing. We are excited to have Lows on board and the energy she brings to our team. Welcome to the team, Lows! 🎉

Big congrats to Barry for 3 amazing years at Dux! 🎉 As our General Manager, Barry is the driving force behind Dux's growth. He has a knack for building strong relationships and is incredibly committed to doing good, better. Barry's expertise in solution design, marketing automation, and strategy has not only impressed our clients but also inspired us all. Most importantly, we admire the enthusiasm and humor you bring every day 🤩 Thanks for your great work and cheers to more incredible years 🥂