Ido Wiesenberg’s Post

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CEO of Voyantis | Prescriptive AI empowering growth teams to acquire, nurture, and retain their most valuable customers

Up to 50% of your free trial signups may not be real. This deflates your conversion metrics and inflates costs. Kyle Poyar shared how Clay's ~1,000 free trial signups per day could be hurting the company. Clay discovered that ~47% of its signups weren't real new users. Duplicate accounts = 20% of trial sign-ups Fake accounts = 19% of trial sign-ups Bot accounts = 8% of trial sign-ups They fixed the problem by blocking accounts like these. The result: Added >$150k in incremental ARR and saved >$175k in credit costs But I'd like to point out how many companies get stuck. They optimize for free trial signups and do really great at it. But hit a bottleneck in how to convert them into paid users. If you don't convert a good chunk of them, what was it all for? So yes, free trial signups can get the floodgates open. But it's the data it provides that can get you more paid conversions. Kyla's full article on Growth Unhinged: https://lnkd.in/gDjcy9CT #startups #growth #strategy #VBB

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Tom Crossman

Turning onboarding into the best growth engine for your SaaS. Faster "aha moments", reduce churn, and boost activation rates

2mo

I was researching SaaS onboarding flows and I can say with confidence that 99%+ of products don't even block the basic '+1@email' hack for duplicating accounts - if you run something with a free trial that gives anything of value, without blocking this you're bonkers!

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Sourabh Pandey

Senior Product Management Leader || Angel Investor / Startup Advisor || Team Builder || Innovation || Growth || Scaler of SaaS (B2B, B2C) and multi-sided marketplace || Bringing simplicity in a complex world

2mo

ymmv but agree that having an ungated signup allows far more users into your product. if you have the right elements tracked, it'll highlight the patterns where conversions are made/lost - bonus if you can extrapolate who those repeat users are through others means of profile enrichment

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