Harinder Singh Pelia’s Post

You can’t sell everything to everyone. You might succeed once, but eventually, you’ll burn all your chances to play the "long game". I just watched the Mike vs. Jake fight and did some research on what people are saying. While most people respect Mike, a lot of them aren’t buying into this fight. Netflix did its best to keep people on edge, pouring in to get subscriptions just for this event. But… You see, that’s where most businesses go wrong. Instead of focusing on the substance, they worry too much about marketing and sales—burning their hard-earned money on ads, affiliates, or followers. They end up in a tough spot. So, what’s the solution? It’s simple. Focus on the problems your audience is facing and solve them as easily as possible. The "money" will follow. Substance has to come first; everything else comes next. --- Enjoyed this post? Follow Sufyan Khalid 💬 for more insightful content. Don’t miss out—tap 🔔 on my profile (top-right corner) and select "All.

Want to dominate your market? Own just ONE word. 🧠 The most powerful companies don’t try to be everything to everyone—they own a single word in your mind. But here's the catch: only one company can own a word. Once it’s taken, it's game over. 🎯 Think about it: Who comes to mind when you hear these words? 🔑 "Search" = Google When we think of searching for anything online, our minds immediately jump to Google. Not Yahoo, not Bing. Google has focused on owning that word so tightly that it’s even become a verb—"Just Google it!" 📲 🍟 “Fast food" = McDonald McDonald's doesn't just sell burgers—they own the fast food space. Competitors like Burger King or Wendy's may try, but when we think "fast food," it’s McDonald's golden arches we picture. 🍔🍟 💻 "Streaming" = Netflix When we think of streaming movies and TV shows, Netflix owns that word. Despite the rise of competitors like Disney+ and Hulu, Netflix focused on becoming synonymous with streaming. You don’t say “let’s stream something,” you say “let’s watch Netflix.” 🍿📺 Now, here’s the twist: Two companies can’t own the same word. Once a word is claimed, it’s nearly impossible for anyone else to take it. No matter how much effort Yahoo puts in, they’ll never own "search" like Google does. If you want to stand out in a crowded market, don’t try to do everything. Focus on owning one word or concept in the customer’s mind, and make it yours. The power of focus will set you apart—and the law of exclusivity will keep your competitors out of your lane. 🚀 What are some other brands that are linked to a certain word in people’s minds? Let’s discuss! 👇 #MarketDominance #FocusOnOwnership #BrandAssociation #StandOutStrategy #OwnYourWord #StrategicPositioning

A reminder to my fellow marketers: People don’t buy holidays, they buy relaxation. People don’t buy plastic free products, they buy into sustainability. People don’t buy designer items, they buy status. People don’t buy financial products, they buy financial security and literacy. People don’t buy Netflix subscriptions, they buy entertainment. Stop only marketing the product and your brand and start marketing the experience and lead with your audiences values, needs and wants. #marketing #digitalmarketing #brandmarketing

Your email list might be more valuable than you think. Many creators focus on: • Growing a massive list • Creating complex automations • Setting up elaborate funnels But here's what really matters: Strategic emails that engage your subscribers. I recently shared how a single email to 343 subscribers generated $3,927 in sales. Tomorrow, I'm revealing another powerful email strategy that most creators overlook (hint: it's inspired by how Netflix keeps us binge-watching 👀). Follow me (Jason Resnick) to catch tomorrow's story.

So what's a funnel and who needs one anyway? Here's one of the most common funnels, that many of us have experienced hands on 👇 Netflix: Netflix’s funnel is designed to convert free trial users into long-term subscribers. What can we learn from this $33B+ per year funnel? Free Trial: Offers a free trial period, reducing the barrier to entry. Personalized Recommendations: Uses sophisticated algorithms to provide personalized viewing recommendations, increasing engagement. Retention Strategies: Implements retention strategies like personalized emails and in-app notifications to keep users engaged and reduce churn. Simple Sign-Up Process: Ensures a seamless sign-up and account setup process, reducing friction and increasing conversion rates. Some of these principles seem so simple, yet businesses lose millions of dollars to their competitors, that have a worse service, just because they don't master these simple steps. Bring your business to the next level with a high-converting sales funnel!

Claim your FREE month on Netflix! This is how Netflix gets its lost customers back on board. Reactivating is a way of getting lost customers back on board, getting them into it to make new purchases again. Customers are the main reason your business exists. However, winning new customers is often pricey and time-consuming. Reactivation is the process of conniving past customers to buy from you again. If your business has been around for a bit longer, you are bound to have customers who have bought something in the past but have not done so for a while. You often already have the contact details of these customers so it is an easy way to reach them, and they have already shown interest in what you have to sell them before. why won't you present them with a new offer? To make them an active customer again. One company that does this well is Netflix; they use reactivation in a brilliant way. If you cancel your subscription, you will receive a postcard and/or e-mail with an offer to re-subscribe 3 to 6 months later at a reduced rate. A few months later, they send another if you don't respond or unsubscribe from their marketing list. Netflix is a “subscription” based business, every reactivated customer means an additional monthly stream of income, which greatly enhances the lifetime value of each customer. Using reactivation of existing customers has several advantages: Quicker, simpler and more effective approach. Cheaper than getting a new customer through your marketing/sales funnel. Old customers already trust your company. You already have the customer data so all you have to do is make an attractive offer. Besides, you already have permission to approach these customers which makes it a lot easier. Using a Point-of-Sale (POS), it is easy to keep track of which customer bought what and when, so you should make it a priority to approach this customer again after a certain amount of time. For some companies for example the fashion industry, this might be every season and for your organization maybe after 3 to 6 months.  So it does not have to be specifically a subscription-based product or service but by doing this you will be amazed at the results you get. There are still many companies that do not yet use email marketing in the right way, are you doing so and in what way? #Marketing #Sales #Business #Growth #Reactivation #CheapAcqusition

Netflix Doesn't Cost Rs.499, it Cost you your Time. Cake Doesn't cost Rs.30 it Cost You Your health. Social media is not free, it cost you your Focus. There is always a hidden cost, when something is cheap, you are the product. DIKESH KANANI #business #thinking #linkiden #marketing #ideas #advice

Ever heard about the time Blockbuster turned down the chance to buy Netflix for just $50 million? Yeah, that decision ended up costing them $7.5 billion... Because today, Netflix dominates the industry while Blockbuster barely exists. What’s the lesson? Ignoring the future hurts. And you know what? Email marketing is that 'future' for a lot of businesses right now. Companies that don’t invest in proper email campaigns today are going to miss out on massive potential returns down the line. And well... I’m here to help you avoid that.. I’ve crafted an email sequence specifically designed to help you turn casual subscribers into high-paying customers, starting from your next campaign. Wanna lay your hands on it? It costs $0. And I can even help you tailor it to your biz. Just give it a try... Send me a DM.

I bet you never thought of yourself as a media mogul. I’m here to tell you that you are one. EC=MC → every company is a media company. (Tom Foremski) If you run an online business, you’re just like Netflix, The BBC, or The New York Times. Your business lives, thrives, and dies by the quality and the quantity of content it puts out there. To run your business like a media mogul, you have to be very aware of two things: ✅ You need a bigger digital footprint ✅ Social media is your competition, not your ally. Learn how to run your business like a media tycoon → https://lnkd.in/d-2tEKRa #socialmedia #onlinebusiness

TELEVISION It has changed dramatically! When I was a kid, there were three networks (ABC, NBC, CBS) that had local affiliates and one independent station. If there was a show you wanted to see, you had to watch when the network decided it was on. You missed it at 8:00 p.m. on Thursday? Tough luck! It's quite a different landscape today, isn't it? Just ONE option, Netflix, has nearly 6,000 titles available. And, you can watch anytime you choose. Business has changed, too. There are ZILLIONS of options to choose from! With hundreds or even thousands of others saying 'PICK ME, PICK ME', how does a small or mid-sized business stand out? One of THE best ways is through recommendations from a trusted friend, relative or colleague. That is why we are growing the SpearPoint Solutions Marketplace and our affiliate marketer team. In the modern economy, Word-of-Mouth is more important than ever! #FreakingBrilliant #Creativity #Innovation #Success