Bastiaan Boorsma’s Post

Claim your FREE month on Netflix! This is how Netflix gets its lost customers back on board. Reactivating is a way of getting lost customers back on board, getting them into it to make new purchases again. Customers are the main reason your business exists. However, winning new customers is often pricey and time-consuming. Reactivation is the process of conniving past customers to buy from you again. If your business has been around for a bit longer, you are bound to have customers who have bought something in the past but have not done so for a while. You often already have the contact details of these customers so it is an easy way to reach them, and they have already shown interest in what you have to sell them before. why won't you present them with a new offer? To make them an active customer again. One company that does this well is Netflix; they use reactivation in a brilliant way. If you cancel your subscription, you will receive a postcard and/or e-mail with an offer to re-subscribe 3 to 6 months later at a reduced rate. A few months later, they send another if you don't respond or unsubscribe from their marketing list. Netflix is a “subscription” based business, every reactivated customer means an additional monthly stream of income, which greatly enhances the lifetime value of each customer. Using reactivation of existing customers has several advantages: Quicker, simpler and more effective approach. Cheaper than getting a new customer through your marketing/sales funnel. Old customers already trust your company. You already have the customer data so all you have to do is make an attractive offer. Besides, you already have permission to approach these customers which makes it a lot easier. Using a Point-of-Sale (POS), it is easy to keep track of which customer bought what and when, so you should make it a priority to approach this customer again after a certain amount of time. For some companies for example the fashion industry, this might be every season and for your organization maybe after 3 to 6 months.  So it does not have to be specifically a subscription-based product or service but by doing this you will be amazed at the results you get. There are still many companies that do not yet use email marketing in the right way, are you doing so and in what way? #Marketing #Sales #Business #Growth #Reactivation #CheapAcqusition

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