Roland Perez’s Post

I heard a Netflix marketing leader tell a large crowd of PMMs that the streaming giant’s biggest competitor is sleep. 😴 Not Prime, not Disney... 📺 The routine of watching TV and going to bed. 🛌 𝗧𝗵𝗲 𝗹𝗲𝘀𝘀𝗼𝗻 𝗵𝗲𝗿𝗲: Adding "𝘴𝘵𝘢𝘵𝘶𝘴 𝘲𝘶𝘰 𝘣𝘪𝘢𝘴" to your list of competitors 𝘤𝘢𝘯 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶 𝘮𝘢𝘳𝘬𝘦𝘵 𝘮𝘰𝘳𝘦 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦𝘭𝘺. But how? I recommend gathering your marketing team and issue one focus for the session ➡ Find ways to encourage prospects to move away from the status quo and learn about your solution. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝗽𝗿𝗼𝗺𝗽𝘁𝘀 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿: 🧠 How can we show prospects how to leverage their current infrastructure to get more out of what they’re already paying for? 🧠 How can we show prospects the time they’ll gain for other projects that will impress their boards, bosses, or investors when they switch to our product? 🧠 How can we break down the adoption of our product into smaller, risk-free steps? 🧠 Where is the heavy lift in adopting our product, and how can we reduce it? In short, demonstrate why 𝘴𝘵𝘪𝘤𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘩𝘢𝘷𝘦 𝙞𝙨 𝙧𝙞𝙨𝙠𝙞𝙚𝙧 𝙩𝙝𝙖𝙣 𝙩𝙧𝙮𝙞𝙣𝙜 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙣𝙚𝙬.

You can captivate your audience and build a stronger connection by having employees share insightful snippets from your events, impactful moments from your talks, or behind-the-scenes glimpses of your team. In the latest DMMA blog post, "Using Netflix's 'Moments' Feature: Elevate Your Video Strategy for Business Success," I delve into how executives can adapt Netflix’s strategy to enhance their video marketing efforts.

Netflix just learned a $100M lesson about overpromising. When you hype an event as "revolutionary" and "game-changing," your infrastructure better be ready. During Friday's Tyson/Paul fight: • 60M global households attempting to watch • 88,000+ reported outages • Widespread buffering issues • Mass viewer frustration But here's the bigger problem: Netflix isn't just damaging trust for one event. They're creating doubt about their entire live sports future. With NFL games coming to the platform? This is a disaster. Because now every potential viewer is thinking: "If they can't handle a boxing match... How will they handle Sunday football?" The lesson is simple but crucial: Don't let your marketing write checks your infrastructure can't cash. Hype without delivery isn't just disappointing. It's brand suicide. Because in tech, you don't get multiple chances to fail at scale. You get one shot to prove you can handle what you promised. After that? Your audience remembers. Your market remembers. Your future prospects remember. What promises are you making that your systems aren't ready to fulfill? #TechStrategy #Marketing #BusinessLessons

During last night's earnings call, Netflix (NFLX) highlighted the growing momentum of its advertising business With a captive audience and a deep data pool, advertisers are willing to pay up for access to the platform. Management is tracking toward the "critical ad subscriber scale" that will be essential for creating the reliable cash-flow stream long-term investors are in the stock for. Netflix's advertising business is starting to take shape like Amazon's and Meta's. The stock is up 10%. It can climb further into all-time high territory.

Curious about the future of advertising on Amazon Prime Video? Find out at: https://lnkd.in/gMv8V8i6 With the launch of Amazon Prime Video’s ad-supported tier, existing Prime Video viewers will now automatically see ads unless they upgrade to ad-free for $2.99 per month. Explore the platform's new ad-supported tier and discover opportunities for brands to connect with viewers. Continue reading on our blog! https://lnkd.in/gMv8V8i6 #channelbakers #primevideo #amazon #stv #video #advertising

Be less like SiriusXM and more like Netflix by doing this 👇 I can never understand why businesses make life so hard for their customers. As a business owner myself, I feel like my aim is to make life as easy as possible for my customers. Our cancelation policy is simple. ⬇ If you want to cancel we make it happen. END OF STORY. Nothing is more annoying as customer when you have to jump through hoops to cancel a membership or subscription. As a business I don't want to annoy or frustrate a customer. Plus if they are going to leave I want to end our relationship on a good note in case they return one day. So is your business more like SiriusXM or Netflix? #business #smallbusiness #superheroservice #customerfirst

Who is your real competitor? Our main rivals, for example, aren't other betting sites. We compete with Netflix, TikTok, Instagram, publishers, and even local street food festivals. The baseline is, we are all constantly fighting for the same critical asset: People's attention. Bettors come to us for more than just potential winnings. They crave excitement and engaging experiences, choosing to spend time and money on whoever gives them the biggest thrill. This changes how we think about our business: 1. We're not just in betting; we're in entertainment. 2. Our platform needs to be no less engaging than scrolling through social media. 3. The excitement we provide is just as important as the odds we offer. Redefining your competition opens doors to solutions you never knew existed. So, how does it look in your industry? Who do you truly compete with?

Netflix has introduced a feature called "Moments," which could become a game-changer for streamers. This innovative feature allows users to bookmark specific scenes within a show, making it easy to revisit their favorite moments later. This has a strong potential for social media engagement, as fans share and celebrate iconic scenes, sparking conversations and excitement. Such a strategy could turn fans into ambassadors, driving organic growth while celebrating the content. If executed well, it might not just be a fun feature but a game-changing acquisition strategy.

So I recently cancelled Netflix (a few months a go)... the price increases finally got to me and got to the point of not seeing the value for money. Now I regularly get emails trying to tempt me back. BUT these emails are dire... who in the marketing team at Netflix thought these were ever going to work... I mean tempt me back - show me what I'm missing, show me the new releases, show me what's coming up, show me the FOMO... even the occasional email where they do put a new release in looks shockingly poorly designed and lacks any excitement. Netflix, you know my viewing history from 8 years of membership - use it to empower and personalise these emails! For example, I watched The Squid Games, and then the real-world game show version, and I know there's a new series coming out next month - why are you not using that as a hook for me? One of the biggest media companies in the world, and their reengagement marketing is shocking. School report: can do better.

A new report by Cogent Syndicated finds Netflix and Amazon Prime Video offer untapped opportunity for financial advisor marketing. New data finds more than two-thirds of financial advisors subscribe to each of these platforms, giving Netflix and Amazon Prime Video levels of advisor reach greater than many of the more than 100 media providers Cogent tracks in their research. Read more about the findings https://hubs.li/Q02pYK-q0 in this article. #mrx #financialadvisors #advisormarketing #advertising