Harinder Singh Pelia

Author-The Psychology of Marketing | Founder-10Xer Club

View articles by Harinder Singh Pelia

Can Bhavish Aggarwal pull a Zuckerberg? The Art of a PR Rebrand.

Can Bhavish Aggarwal pull a Zuckerberg? The…

October 27, 2024

86 likes23 comments

The Brand Purpose Trap: Why Your Soap…

September 20, 2024

113 likes28 comments

China Hit the Gaming Jackpot—Why India’s Still Stuck on Level-1

China Hit the Gaming Jackpot—Why India’s…

September 10, 2024

120 likes31 comments

When Founders Play CMO: The Chaos That's Sabotaging Brands

When Founders Play CMO: The Chaos That's…

July 23, 2024

280 likes55 comments

Have B-Schools Become the Most Outdated Place to Learn Marketing?

Have B-Schools Become the Most Outdated…

April 27, 2024

97 likes16 comments

Unlikely Hero: How Tanmay Bhat Quietly Became a Modern Marketing Messiah

Unlikely Hero: How Tanmay Bhat Quietly…

April 14, 2024

243 likes17 comments

How did Ola Electric get it so right, so soon?

How did Ola Electric get it so right, so…

March 12, 2024

79 likes4 comments

Redefining my relationship with books: 5 mental models for reading more/better

Redefining my relationship with books: 5…

December 14, 2023

28 likes7 comments

Unravelling the Enigma of the Black Card: Nobody Sells Aspiration Like American Express

Unravelling the Enigma of the Black Card:…

October 21, 2023

30 likes5 comments

Unlock Your Superpowers, put your Alter Egos to Work

Unlock Your Superpowers, put your Alter Egos…

October 2, 2023

23 likes4 comments

Would people tattoo your brand's logo on…

August 9, 2023

28 likes11 comments

Why don’t founders get penalised when layoffs happen?

Why don’t founders get penalised when…

November 5, 2022

97 likes6 comments

The Illusion of Customer Loyalty

The Illusion of Customer Loyalty

October 11, 2022

32 likes4 comments

What I learnt about India & its Luxury Fashion consumers

What I learnt about India & its Luxury…

March 27, 2022

82 likes6 comments

The Auction of your Attention

The Auction of your Attention

January 16, 2022

55 likes2 comments

The Blind Leading the Bland - Bad consumer research in marketing

The Blind Leading the Bland - Bad consumer…

January 2, 2022

136 likes7 comments

Beating the Y-o-Y Performance Expectation Inflation%

Beating the Y-o-Y Performance Expectation…

January 20, 2021

28 likes1 comment

Psychology of Money - takeaways

Psychology of Money - takeaways

November 19, 2020

27 likes4 comments

Creativity as a Growth Hack?

Creativity as a Growth Hack?

November 10, 2020

83 likes9 comments

The online MBA vs. the good ol' MBA debate

The online MBA vs. the good ol' MBA debate

May 16, 2020

26 likes6 comments