Greg Kihlstrom’s Post

My article was featured on StrategyDriven: Leveraging Personalized Customer Experiences to Increase ROI https://buff.ly/4gIltZP #personalization #ROI #MarTech #marketingstrategy #strategy #marketingtechnology

🙋 Is there a personalization crisis in marketing? Data reveals that only 24% of CX pros rate their capabilities as high. Meanwhile, customer satisfaction with CX hits all-time low. 📖 Ready to transform your customer experience? Turn the page to this Marketing Book Worth a Look: Data-Driven Personalization, by Zontee Hou for a roadmap for stronger CX in 2025 and beyond. #LinkedInMarketingBlog https://lnkd.in/erguXHyi

Wondering how real-time personalization can revolutionize your customer interactions? 🤔 Learn how to deliver unique, instant experiences that boost engagement and drive conversions. 🚀 The key is simple: personalize in real-time, and watch your customer satisfaction soar. 🌟 Discover more in our latest blog! 📖 #Personalization #CustomerExperience #MarketingStrategies #RealTimeData #SaaS

Personalization is no longer optional — it’s essential! Our latest article explores how data-driven personalization can transform customer experiences and drive business growth. Read how we can help you implement winning strategies: https://lnkd.in/gg9V7mXV #Personalization #DataStrategy #CustomerExperience

Data is king, yes. But so is prioritising the customer experience. How can the two work in harmony? With the removal of forms and the surgence in frictionless content, CMOs are turning to martech to understand customer motivations and behaviours. Uncover how they're tackling this challenge: https://lnkd.in/evpNAZmf #B2BMarketing #CustomerExperience

We talk about CX. We talk about NPS. And yes, Personalized Video helps with happier customers. But we know you've got a bottom line, so in our latest post, we're talking about that other important acronym — ROI.

These days, many service providers talk about customer experience personalization, tailored journeys, and customized emails. The list of personalization promises seems endless. But is it truly achievable? Here’s a quick checklist to help you understand what it really takes to make personalization happen.

"When you think of personalization and customization, you might assume they're the same thing. After all, both terms refer to the process of tailoring something to fit the preferences of a specific person or group of people, right? While there is some overlap, personalization, and customization are distinct concepts with different implications for the end user." Understanding the difference between personalization and customization is essential when deciding which one to implement in your content strategy. In this Storyly blog, Dilayda Soylu discusses the differences between personalization and customization and highlights their importance in enhancing the customer experience. https://ow.ly/n3Ja50SJAxb. #DigitalMarketing #UserExperience #MarketingStrategy #Personalization #Customization #ContentStrategy #CustomerExperience

We talk about CX. We talk about NPS. And yes, Personalized Video helps with happier customers. But we know you've got a bottom line, so in our latest post, we're talking about that other important acronym — ROI.