Gigawatt Media’s Post

Breaking Boundaries in CTV Advertising 🚀 CTV isn't just for performance marketing anymore. As Needham's Laura Martin points out, we're seeing a shift in how brands leverage Connected TV. It's not just about direct response; it's about building brand equity and innovatively reaching diverse audiences. In today's evolving digital landscape, CTV offers a unique blend of traditional TV's storytelling power with the precision of digital targeting. Don't limit your strategy—embrace CTV's full potential to create memorable, impactful campaigns that drive brand awareness and performance. #CTV #DigitalMarketing #BrandBuilding #AdvertisingInnovation #ProgrammaticAdvertising https://lnkd.in/e9RrYQkV

ExchangeWire has published an article titled, CTV: How Big is the Opportunity? that explains how CTV is gradually dominating more and more of the TV landscape, meaning new opportunities keep coming for advertisers. - TV dominates a huge portion of ad spend for digital video – it’s expected to rise by 12% this year, 32% faster than predicted for total media overall. - CTV presents an opportunity for brands to enrich their current media plans by reaching incremental audiences at scale. - Thanks to CTV’s expansive inventory, they now have the ability to advertise on top-funnel content, leveraging the unique data from retailers to enable audience targeting while driving performance and outcomes across the entire sales funnel. - One of the key benefits of CTV in an omni-channel environment is the enhanced targeting capabilities. Brands can reach specific demographics with tailored messages, ensuring that their advertising efforts are both relevant and engaging. - CTV is the holy grail for brands and content producers. Highly interactive and personalised video content with contextually relevant advertising reaching the perfect audience. For the full article, check out https://lnkd.in/eBq9AUZ8 #redmediaplus #connectedtv #ctv #ott #advertising #programmatic #svod #subscriptionvideoondemand #media

How are you navigating the identity challenges in CTV Advertising? CTV's rapid growth offers brands a unique way to engage premium audiences, but challenges around identity and measurement persist. Cross-device tracking is complex, making it harder for advertisers to understand and engage viewers effectively across platforms. However, emerging ad tech solutions are helping brands better track, measure, and integrate CTV data with other channels, enhancing targeting precision and campaign impact. Read the full article on CTV's evolving identity landscape here: https://lnkd.in/eD_eXG2h #OmnichannelAdvertising #AdTech #Adform #CTV

📺 Exciting insights on the CTV programmatic supply chain! Dive into the world of Connected TV with guidance from key industry players and innovative brands. Here's what you can expect from the guide shared: - An overview of different CTV options for advertisers 📊 - Understanding the supply chain intricacies 🔄 - Practical advice from the IAB’s CTV Advisory group 🛠️ - Creative considerations when working with CTV-first publishers 🎨 - Data-driven capabilities and audience measurement in the CTV landscape 🎯 - Audience targeting strategies and the importance of user experience 🎯 - Opportunities for brand building and audience engagement 🌟 Ready to explore the future of advertising? Read more at the link below. #CTV #ProgrammaticAdvertising https://lnkd.in/dcZUGJJ

Is streaming part of your pharma marketing strategy? 📺 As audiences shift away from traditional pay TV, it's time to adapt! In our latest article, discover how streaming and ad-supported services are transforming consumer engagement. Stay ahead of the curve with CTV and OTT—essential tools for the modern pharma marketer. 🔍 Dive into the insights: https://lnkd.in/gA29eRPC #OTTAdvertising #CTVAdvertising #PharmaMarketing

I recently read this insightful article on the growth of #CTV. The shift to on-demand streaming is critical for reaching consumers. And we see this across the board. CTV’s precision targeting and performance metrics boost campaign efficiency and sustainability. Check out the article and let me know what you think: https://lnkd.in/dFYJBY6v

As the nation’s attention is focused on the gridiron, advertisers are harnessing the potential of Connected TV (CTV) to engage with audiences in real time. Yet, without precise measurement tools, they risk missing out on invaluable insights into campaign performance and audience behavior. In the frenzy of the event, advertisers must ensure their CTV strategies are finely tuned to resonate with viewers across platforms and devices. With precise measurement, they can not only gauge the impact of their ads but also optimize future campaigns for maximum effectiveness. Check out the adage article below! https://loom.ly/CCm-zLs #CTV #DigitalStrategy #OnlineAdvertising

Is streaming part of your pharma marketing strategy? As more audiences leave traditional pay TV behind, the message is clear: viewer preferences are shifting, and so should your ad channels and targeting. In our new article, learn how streaming and ad-supported services are reshaping consumer engagement, and why pharma marketers need CTV and OTT to stay ahead of the curve. Check it out: https://bit.ly/3wEF9vm #OTTAdvertising #CTVAdvertising #PharmaMarketing

We hear a lot of chatter about measurement, Frequency and control in CTV...yet every time I watch a show online that is ad supported, I see the same exact (not so targeted) ads showing up in back to back ad slots and in nearly every ad break.....so is anyone really managing frequency? If your platform of choice is not managing frequency appropriately, how are they possibly doing measurement?

In the past, concerns about quality inventory, audience reach and content fragmentation across #CTV platforms have made it challenging for #advertisers to execute cohesive campaigns and effectively reach desired audiences. However, recent developments have transformed CTV into a more reliable and lucrative advertising channel. Sponsored by Nexxen.