Digiday’s Post

As the nation’s attention is focused on the gridiron, advertisers are harnessing the potential of Connected TV (CTV) to engage with audiences in real time. Yet, without precise measurement tools, they risk missing out on invaluable insights into campaign performance and audience behavior. In the frenzy of the event, advertisers must ensure their CTV strategies are finely tuned to resonate with viewers across platforms and devices. With precise measurement, they can not only gauge the impact of their ads but also optimize future campaigns for maximum effectiveness. Check out the adage article below! https://loom.ly/CCm-zLs #CTV #DigitalStrategy #OnlineAdvertising

Breaking Boundaries in CTV Advertising 🚀 CTV isn't just for performance marketing anymore. As Needham's Laura Martin points out, we're seeing a shift in how brands leverage Connected TV. It's not just about direct response; it's about building brand equity and innovatively reaching diverse audiences. In today's evolving digital landscape, CTV offers a unique blend of traditional TV's storytelling power with the precision of digital targeting. Don't limit your strategy—embrace CTV's full potential to create memorable, impactful campaigns that drive brand awareness and performance. #CTV #DigitalMarketing #BrandBuilding #AdvertisingInnovation #ProgrammaticAdvertising https://lnkd.in/e9RrYQkV

Understanding the nuances between OTT and CTV is essential for any marketer looking to optimize their digital advertising strategy. While OTT refers to content delivered via the internet across various devices, CTV specifically targets audiences watching through internet-connected TVs. This distinction is key to crafting campaigns that reach the right audience at the right time, whether they're on the go or relaxing at home. Dive into the article to learn more about how these platforms complement each other and why both should be a part of your advertising mix. https://lnkd.in/e2sCkTjN. #DigitalMarketing #CTV #OTT #Advertising

For advertisers looking to stay ahead of the curve, embracing CTV is not just an opportunity—it's a necessity.  Viewership on CTV platforms has surged as highlighted by ExchangeWire, and advertisers are taking note, allocating more budget to this channel. The targeting capabilities of CTV, combined with its ability to deliver personalized, engaging content, make it an attractive option for brands aiming to connect with audiences in a meaningful way. Additionally, CTV's programmatic buying options streamline the ad purchasing process, enhancing efficiency and effectiveness. As CTV continues to evolve, we can expect to see even more innovative ad formats and measurement techniques that will further solidify its place in the marketing mix. How is your brand leveraging the power of CTV to reach your target audience? Share your thoughts and experiences! #CTV #DigitalAdvertising #MarketingTrends #AdTech

ExchangeWire has published an article titled, CTV: How Big is the Opportunity? that explains how CTV is gradually dominating more and more of the TV landscape, meaning new opportunities keep coming for advertisers. - TV dominates a huge portion of ad spend for digital video – it’s expected to rise by 12% this year, 32% faster than predicted for total media overall. - CTV presents an opportunity for brands to enrich their current media plans by reaching incremental audiences at scale. - Thanks to CTV’s expansive inventory, they now have the ability to advertise on top-funnel content, leveraging the unique data from retailers to enable audience targeting while driving performance and outcomes across the entire sales funnel. - One of the key benefits of CTV in an omni-channel environment is the enhanced targeting capabilities. Brands can reach specific demographics with tailored messages, ensuring that their advertising efforts are both relevant and engaging. - CTV is the holy grail for brands and content producers. Highly interactive and personalised video content with contextually relevant advertising reaching the perfect audience. For the full article, check out https://lnkd.in/eBq9AUZ8 #redmediaplus #connectedtv #ctv #ott #advertising #programmatic #svod #subscriptionvideoondemand #media

Ever wondered how the giants of entertainment and tech are shaping the future of advertising? Disney's latest move is a game-changer! Disney Advertising is stepping up its game by partnering with Google and The Trade Desk, enhancing its Disney Real-Time Ad Exchange (DRAX) to offer direct access to streaming inventory on Hulu and Disney Plus for users of Google’s Display & Video 360 and The Trade Desk. This collaboration not only broadens the horizon for marketers across all levels but also signifies a pivotal shift in advertising budgets from traditional TV to digital platforms. With advanced targeting, interactive features, and real-time analytics, Disney Plus and Hulu are setting new benchmarks for marketers aiming to reach their audiences more effectively. It's a thrilling time for digital marketing, as these platforms offer unprecedented opportunities for creativity and engagement. For the full scoop, check out the article here: [https://lnkd.in/gcsk-8rj) Happy Thursday! Casey Jones #DigitalMarketing #StreamingMedia #AdTech #Disney

Is streaming part of your pharma marketing strategy? 📺 As audiences shift away from traditional pay TV, it's time to adapt! In our latest article, discover how streaming and ad-supported services are transforming consumer engagement. Stay ahead of the curve with CTV and OTT—essential tools for the modern pharma marketer. 🔍 Dive into the insights: https://lnkd.in/gA29eRPC #OTTAdvertising #CTVAdvertising #PharmaMarketing

📺 Exciting insights on the CTV programmatic supply chain! Dive into the world of Connected TV with guidance from key industry players and innovative brands. Here's what you can expect from the guide shared: - An overview of different CTV options for advertisers 📊 - Understanding the supply chain intricacies 🔄 - Practical advice from the IAB’s CTV Advisory group 🛠️ - Creative considerations when working with CTV-first publishers 🎨 - Data-driven capabilities and audience measurement in the CTV landscape 🎯 - Audience targeting strategies and the importance of user experience 🎯 - Opportunities for brand building and audience engagement 🌟 Ready to explore the future of advertising? Read more at the link below. #CTV #ProgrammaticAdvertising https://lnkd.in/dcZUGJJ

How are you navigating the identity challenges in CTV Advertising? CTV's rapid growth offers brands a unique way to engage premium audiences, but challenges around identity and measurement persist. Cross-device tracking is complex, making it harder for advertisers to understand and engage viewers effectively across platforms. However, emerging ad tech solutions are helping brands better track, measure, and integrate CTV data with other channels, enhancing targeting precision and campaign impact. Read the full article on CTV's evolving identity landscape here: https://lnkd.in/eD_eXG2h #OmnichannelAdvertising #AdTech #Adform #CTV

Is streaming part of your pharma marketing strategy? As more audiences leave traditional pay TV behind, the message is clear: viewer preferences are shifting, and so should your ad channels and targeting. In our new article, learn how streaming and ad-supported services are reshaping consumer engagement, and why pharma marketers need CTV and OTT to stay ahead of the curve. Check it out: https://bit.ly/3wEF9vm #OTTAdvertising #CTVAdvertising #PharmaMarketing