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Breaking Boundaries in CTV Advertising 🚀 CTV isn't just for performance marketing anymore. As Needham's Laura Martin points out, we're seeing a shift in how brands leverage Connected TV. It's not just about direct response; it's about building brand equity and innovatively reaching diverse audiences. In today's evolving digital landscape, CTV offers a unique blend of traditional TV's storytelling power with the precision of digital targeting. Don't limit your strategy—embrace CTV's full potential to create memorable, impactful campaigns that drive brand awareness and performance. #CTV #DigitalMarketing #BrandBuilding #AdvertisingInnovation #ProgrammaticAdvertising https://lnkd.in/e9RrYQkV

The rise of Connected TV is a game-changer for advertisers, blending precision targeting with TV’s unmatched reach. Stay on top of these trends to unlock new opportunities for your brand in the digital age. Ready to connect? #ConnectedTV #MarketingTrends 

Is streaming part of your pharma marketing strategy? 📺 As audiences shift away from traditional pay TV, it's time to adapt! In our latest article, discover how streaming and ad-supported services are transforming consumer engagement. Stay ahead of the curve with CTV and OTT—essential tools for the modern pharma marketer. 🔍 Dive into the insights: https://lnkd.in/gA29eRPC #OTTAdvertising #CTVAdvertising #PharmaMarketing

Is streaming part of your pharma marketing strategy? As more audiences leave traditional pay TV behind, the message is clear: viewer preferences are shifting, and so should your ad channels and targeting. In our new article, learn how streaming and ad-supported services are reshaping consumer engagement, and why pharma marketers need CTV and OTT to stay ahead of the curve. Check it out: https://bit.ly/3wEF9vm #OTTAdvertising #CTVAdvertising #PharmaMarketing

For advertisers looking to stay ahead of the curve, embracing CTV is not just an opportunity—it's a necessity.  Viewership on CTV platforms has surged as highlighted by ExchangeWire, and advertisers are taking note, allocating more budget to this channel. The targeting capabilities of CTV, combined with its ability to deliver personalized, engaging content, make it an attractive option for brands aiming to connect with audiences in a meaningful way. Additionally, CTV's programmatic buying options streamline the ad purchasing process, enhancing efficiency and effectiveness. As CTV continues to evolve, we can expect to see even more innovative ad formats and measurement techniques that will further solidify its place in the marketing mix. How is your brand leveraging the power of CTV to reach your target audience? Share your thoughts and experiences! #CTV #DigitalAdvertising #MarketingTrends #AdTech

Have you considered Connected TV Advertising???? 🖥🖥 Connected TV (CTV) is where traditional TV reach meets digital targeting precision! 🎯 With CTV ads, you can connect with specific audiences right where they stream—think Netflix, Hulu, and more. High engagement, real-time data, and flexible formats make it a must for any modern marketing strategy. 📊✨ Learn how to leverage this exciting advertising frontier and optimize your campaigns for maximum ROI. Dive into the world of CTV advertising today! 👉 Read more on Neil Patel's blog - https://lnkd.in/ertsqi2J

How are you navigating the identity challenges in CTV Advertising? CTV's rapid growth offers brands a unique way to engage premium audiences, but challenges around identity and measurement persist. Cross-device tracking is complex, making it harder for advertisers to understand and engage viewers effectively across platforms. However, emerging ad tech solutions are helping brands better track, measure, and integrate CTV data with other channels, enhancing targeting precision and campaign impact. Read the full article on CTV's evolving identity landscape here: https://lnkd.in/eD_eXG2h #OmnichannelAdvertising #AdTech #Adform #CTV

In the era of oversaturated newsfeeds and stuffed inboxes, B2B buyers are infamously hard to engage. To connect with more prospects and customers, practitioners are taking cues from their B2C counterparts and incorporating new advertising techniques — such as digital out-of-home (OOH) and connected TV (CTV) — into their marketing fold. However, leveraging these techniques in the B2B marketplace isn’t as straightforward as purely consumer advertising; instead, practitioners need to be strategic about placements to ensure the content and messaging is relevant while also targeting specific audiences.

CTV audience data! Need more than a 10% footprint? We can help you get the big picture BEFORE pulling the trigger on a programmatic campaign and wasting bufdget. Get better ROI and get the insight and help you need to make the most out of your marketing budget. Contact me - [email protected] #ott #ottadvertising #ctvadvertising #ctv

This Friday, May 17th, the Coalition for Innovative Media Measurement (CIMM) will be hosting a very special deep dive seminar, exploring the opportunities for business advertisers to reach decision-makers in their own households, leveraging the capabilities of CTV platforms. The ability to reach strategic audiences in a premium, brand-safe environment - leveraging the precision targeting capabilities of advanced TV platforms - is a critical growth opportunity for the TV industry, and B2B can emerge as an exciting new growth opportunity. The seminar will kick off with a joint presentation led by Gina Kleiner, Director of Product Marketing at LinkedIn and Michelle Kim, Vice President, Programmatic Strategy & Analytics at NBCUniversal – presenting details of their new connected TV partnership and an overview of the opportunities to reach B2B decisions makers in their own households. You can read more about the partnership here: https://lnkd.in/e2cvHCiQ   We’ll then move into a panel discussion exploring the B2B opportunities in CTV, looking at targeting, measurement, and attribution, with panelists including:   Stuart Schwartzapfel, EVP of Media Partnerships at iSpot.tv. Pratush Gupta, Head of Data & Analytics Services at GroupM Nexus. Kevin Kowalick, Vice President, Strategy, Media & Entertainment at TransUnion. CIMM's program of Deep Dive Seminars are exclusively open to members of our Coalition, but membership is open to the entire market. To find out more about joining CIMM, contact: [email protected].