Joe Paratore’s Post

📺 Exciting insights on the CTV programmatic supply chain! Dive into the world of Connected TV with guidance from key industry players and innovative brands. Here's what you can expect from the guide shared: - An overview of different CTV options for advertisers 📊 - Understanding the supply chain intricacies 🔄 - Practical advice from the IAB’s CTV Advisory group 🛠️ - Creative considerations when working with CTV-first publishers 🎨 - Data-driven capabilities and audience measurement in the CTV landscape 🎯 - Audience targeting strategies and the importance of user experience 🎯 - Opportunities for brand building and audience engagement 🌟 Ready to explore the future of advertising? Read more at the link below. #CTV #ProgrammaticAdvertising https://lnkd.in/dcZUGJJ

Is streaming part of your pharma marketing strategy? 📺 As audiences shift away from traditional pay TV, it's time to adapt! In our latest article, discover how streaming and ad-supported services are transforming consumer engagement. Stay ahead of the curve with CTV and OTT—essential tools for the modern pharma marketer. 🔍 Dive into the insights: https://lnkd.in/gA29eRPC #OTTAdvertising #CTVAdvertising #PharmaMarketing

The rise of Connected TV is a game-changer for advertisers, blending precision targeting with TV’s unmatched reach. Stay on top of these trends to unlock new opportunities for your brand in the digital age. Ready to connect? #ConnectedTV #MarketingTrends 

For advertisers looking to stay ahead of the curve, embracing CTV is not just an opportunity—it's a necessity.  Viewership on CTV platforms has surged as highlighted by ExchangeWire, and advertisers are taking note, allocating more budget to this channel. The targeting capabilities of CTV, combined with its ability to deliver personalized, engaging content, make it an attractive option for brands aiming to connect with audiences in a meaningful way. Additionally, CTV's programmatic buying options streamline the ad purchasing process, enhancing efficiency and effectiveness. As CTV continues to evolve, we can expect to see even more innovative ad formats and measurement techniques that will further solidify its place in the marketing mix. How is your brand leveraging the power of CTV to reach your target audience? Share your thoughts and experiences! #CTV #DigitalAdvertising #MarketingTrends #AdTech

Is streaming part of your pharma marketing strategy? As more audiences leave traditional pay TV behind, the message is clear: viewer preferences are shifting, and so should your ad channels and targeting. In our new article, learn how streaming and ad-supported services are reshaping consumer engagement, and why pharma marketers need CTV and OTT to stay ahead of the curve. Check it out: https://bit.ly/3wEF9vm #OTTAdvertising #CTVAdvertising #PharmaMarketing

ExchangeWire has published an article titled, CTV: How Big is the Opportunity? that explains how CTV is gradually dominating more and more of the TV landscape, meaning new opportunities keep coming for advertisers. - TV dominates a huge portion of ad spend for digital video – it’s expected to rise by 12% this year, 32% faster than predicted for total media overall. - CTV presents an opportunity for brands to enrich their current media plans by reaching incremental audiences at scale. - Thanks to CTV’s expansive inventory, they now have the ability to advertise on top-funnel content, leveraging the unique data from retailers to enable audience targeting while driving performance and outcomes across the entire sales funnel. - One of the key benefits of CTV in an omni-channel environment is the enhanced targeting capabilities. Brands can reach specific demographics with tailored messages, ensuring that their advertising efforts are both relevant and engaging. - CTV is the holy grail for brands and content producers. Highly interactive and personalised video content with contextually relevant advertising reaching the perfect audience. For the full article, check out https://lnkd.in/eBq9AUZ8 #redmediaplus #connectedtv #ctv #ott #advertising #programmatic #svod #subscriptionvideoondemand #media

CTV is already one of the fastest-growing sectors in digital advertising, and now GenAI is about to revolutionise the sector completely. GenAI is boosting viewer engagement through emotion-based targeting, with 92% of Gen-Z and 89% of Millennials now turning to free streaming services. Read more on how GenAI is transforming CTV here: https://lnkd.in/eJw8gdnZ #GenAI #CTV

How are you navigating the identity challenges in CTV Advertising? CTV's rapid growth offers brands a unique way to engage premium audiences, but challenges around identity and measurement persist. Cross-device tracking is complex, making it harder for advertisers to understand and engage viewers effectively across platforms. However, emerging ad tech solutions are helping brands better track, measure, and integrate CTV data with other channels, enhancing targeting precision and campaign impact. Read the full article on CTV's evolving identity landscape here: https://lnkd.in/eD_eXG2h #OmnichannelAdvertising #AdTech #Adform #CTV

As the nation’s attention is focused on the gridiron, advertisers are harnessing the potential of Connected TV (CTV) to engage with audiences in real time. Yet, without precise measurement tools, they risk missing out on invaluable insights into campaign performance and audience behavior. In the frenzy of the event, advertisers must ensure their CTV strategies are finely tuned to resonate with viewers across platforms and devices. With precise measurement, they can not only gauge the impact of their ads but also optimize future campaigns for maximum effectiveness. Check out the adage article below! https://loom.ly/CCm-zLs #CTV #DigitalStrategy #OnlineAdvertising

Doing television ads right in this day and age? A no-brainer. But how do we do that? It starts with investing in the right ads – those with maximum reach opportunities. Strategic linear TV and CTV placements then amplify your message, outperforming cheap alternatives that often fall short. Effective targeting and memorable storytelling come together to drive real results, fostering a lasting connection with your audience. #Ads #TelevisionAdvertising #CTV