Geert Groot’s Post

Does anyone think it is best practice for advertisers who pay for #GoogleAds to only see a small portion of the data advertisers are paying for? Without data, how are you going to improve your ads and streamline your ad spend? Now that much of their customer support is AI, you can't even reach a human to help. In my personal opinion, Google is killing their advertising platform. How many others have cut their Google Ad Spend in 2024?

New Post: Google Ads Bug Attributes Traffic To Legacy Smart Matching Type - https://lnkd.in/ggvNnaKK - Google has confirmed another bug with Google Ads where it accidentally attributed traffic to a match type that should not exist anymore - smart matching. Ginny Marvin, the Google Ad Liaison, confirmed the issue and said, "Advertisers will not be charged for these clicks, and we've reverted the change." - #news #business #world -------------------------------------------------- #MagicTheGathering #macos #mac #tradingcardgame - SellingIt(.)org ---> https://sellingit.org

New Post: Separate Ad Group In Google Ads Can Remove AI-Theming - https://lnkd.in/gx6rJKRY - Ginny Marvin, Google's Ads Liaison, said if you put similar keywords in separate ad groups that can essentially make both eligible to be considered for auction selection. It would essentially remove AI-theming (if that is a word) because they are in different ad groups. - #news #business #world -------------------------------------------------- Download: #Google #Font #Tester - https://lnkd.in/gKAZYbVN

Did you know that conversion modeling in Google Ads, provided by the Google Consent Mode is not fully operational by default?😀 "You'll need to meet the following quality checks: You have a daily ad click threshold of 700 ad clicks over a 7 day period, per country and domain grouping." Learn more: https://lnkd.in/gV7vAxVE

The Hagakure structure 🤺 To fully leverage the power of machine learning and automation, restructuring search campaigns is key. If you're skeptical of this all-in-one structure, I was too. But after running a long and complex test, I'm happy to report that any doubts I had were cleared. The test paid off and gave us the learnings to roll this out at scale. Link: https://lnkd.in/dJQEN-Sn #ppcstrategy #googleads #google #searchenginemarketing

So I do have concerns about the new developments of misspellings being included in Negative Keywords in #GoogleAds and also the search queries including the data but folding in misspellings into correctly spelled search queries. There are plenty of scenarios where you may want a plural to get through but not a singular and vice versa but also if you *were* getting plurals when you don't want them, you may miss them because they're folded into a singular search term value (or singular folded into a plural, unclear how it would be working). Besides that, there are misspellings that can have different meanings. "Bother" and "brother" come to mind, or "form" and "from." Will be interesting to see if these changes do indeed throw up some challenges for some advertisers.

Google Shopping is a powerful tool for showcasing products and driving sales. Optimizing your feed is key to success. Here are important tips: Optimize Product Titles: Use clear, concise titles with essential keywords and product attributes to boost visibility. Categorize Products: Ensure accurate categorization to appear in relevant search results and enhance the user experience. High-Quality Images: Invest in high-resolution images that meet Google's standards and add alt texts for SEO. Detailed Product Data: Update product specifications regularly for transparency and authenticity. Custom Labels: Use custom labels to organize your feed based on business goals and optimize advertising strategies. Regular Expressions (RegEx): Automate data manipulation tasks and streamline workflows using RegEx patterns Strategic Bidding & Product Grouping: Segment products based on relevant attributes and adjust bids accordingly to maximize ROI. Adhere to Google's Requirements: Follow Google's guidelines and avoid common pitfalls such as keyword stuffing and misleading information. #googleshoppingfeed #feedoptimization #shoppingfeedtips #productdatafeed #merchantcenter #highqualityimages #productdescriptions #mobilefriendly #productcategories #negativekeywords #conversionrates #productpromotions #richsnippets #customerreviews #datafeedmanagement #feederrors #feeddiagnostics #datafeedwatch #ecommercemarketing https://lnkd.in/dY2f9urM

Excellent article from our very own Lucy Smith about the use of casual impact analysis in Google campaigns. For hypotheses that A/B testing cannot answer alone, casual impact studies are a great tool to prove out efficacy of media strategies. #google #googleads #demandgen #pmax #googlemarketingplatform https://lnkd.in/eBdTmAWY

Quality Score... Arguably the single most important non-conversion metric for account performance in Google Ads. 🤔 But what actually is Quality Score? How does it work? 🕵️ Is there anything that #Google aren’t telling us about it? 📈 What can we do to ensure that our Quality Scores are as high as possible? In his latest masterfully written blog, Dan breaks down data from 20,000 keywords across dozens of Ad Grants accounts, revealing some interesting (and surprising) insights about Quality Score and its role in hashtag #PPC success. A must-read for anyone working with Google Ads: https://lnkd.in/eePByjYJ #digitalmarketing

New Post: Google Ads: Double Row Carousel Shopping Search Ads - https://lnkd.in/gavfDgP3 - Google seems to be testing a new ad format with two rows of shopping ads in the search results in a carousel format, so you can scroll through more shopping ads at the same time. I don't believe I've seen this format before - have you? - #news #business #world -------------------------------------------------- Download: #Google #Font #Tester - https://lnkd.in/gKAZYbVN