Randal B.’s Post

New Post: Google Ads: Double Row Carousel Shopping Search Ads - https://lnkd.in/gavfDgP3 - Google seems to be testing a new ad format with two rows of shopping ads in the search results in a carousel format, so you can scroll through more shopping ads at the same time. I don't believe I've seen this format before - have you? - #news #business #world -------------------------------------------------- Download: #Google #Font #Tester - https://lnkd.in/gKAZYbVN

Looks like some more testing going on on Google's Search Bar. Some have experienced the "News" tab being either removed or hidden in a filter menu recently. Today I noticed what appears to be new (to me at least) options when I search a keyword. See details and image below. The new options based on a Retail Media keyword and a quick hot take of what they appear to be are: Examples: Links to Explainer or 101 type articles. Perspectives: Links to videos that are more explainer or teaching type options. Advertising: Similar to the Examples option, but more from Insights or in this case Retail Media providers. Marketing: Appears to be repetitive to Advertising for some reason at least for this one keyword example. All of these have Sponsored Search results EXCEPT for the Perspecitves one so maybe a way to increase ad inventory for Google. Will be curious to test these out more to see how they work with more keywords and curious on what other "new" options people would want to see. #search #google #consumerexperience

New Post: Google Ads Bug Attributes Traffic To Legacy Smart Matching Type - https://lnkd.in/ggvNnaKK - Google has confirmed another bug with Google Ads where it accidentally attributed traffic to a match type that should not exist anymore - smart matching. Ginny Marvin, the Google Ad Liaison, confirmed the issue and said, "Advertisers will not be charged for these clicks, and we've reverted the change." - #news #business #world -------------------------------------------------- #MagicTheGathering #macos #mac #tradingcardgame - SellingIt(.)org ---> https://sellingit.org

New Post: Google Confirmed Ads Below Featured Snippet As Part Of Dynamic Ad Placement - https://lnkd.in/g5vHehHx - It is not news that Google now mixes in ads within organic results, but I have to say it still feels super icky to me that Google does this. Ginny Marvin, the Google Ads Liaison, confirmed that search ads can appear directly below organic featured snippets, as part of Google's "ongoing evolution of dynamic ad placement on search." - #news #business #world -------------------------------------------------- Download: #Google #Font #Tester - https://lnkd.in/gKAZYbVN

Google Rolls Out New ‘Web’ Filter For Search Results. Read article - https://lnkd.in/eMK44TAP #digitaladage #google #googlenews #googleupdates #googlesearch #websearch #searchresults

Search ads are often considered a necessary evil — the price we pay to use a search engine for free. But according to Associate Professor Navdeep Sahni, searchers might actually benefit from seeing these ads. With Charles Zhang, PhD ’22, Sahni collected data from real users and real ads in a field experiment on a widely used U.S. search engine. Three million unique users were split into two groups: one saw the usual number of “mainline” ads that appear among the top results and in the middle of the page; the other group saw fewer. If ads are a nuisance, one would expect that seeing fewer of them would lead to higher user satisfaction. But that’s not what Sahni observed. Instead, with fewer mainline ads, subjects used the search engine less. “People are going to use a product more when they like it and less when they don’t,” Sahni says. “We concluded that users liked the search engine less when the ads were removed than when the ads were present.” As the researchers find, search ads offer value to users that they miss out on when ads aren’t present. “We are not saying that all search ads are good,” Sahni notes. “Our point is that [they] can be positive for users. That goes against the widely held point of view that ads are a high price that users are forced to pay for access to search.” #marketing https://lnkd.in/g9Sjkp3A

#googleadsupdate 🌐Google has a new Google Ads feature within Google Merchant Center feeds in an AI image editor that enables you to import product images from your Merchant Center feeds into your Google Ads account. 🖼️The images will then be stored and available for use in the Google Ads Asset Library. For Performance Max campaigns: You can only include up to 20 images in a campaign, which may limit the amount of images that can be imported from the Google Merchant Center. 💻To use this feature, make sure that your Google Ads account is active and linked to a Google Merchant Center account. #googleads #performancemarketing #googleadsupdate #digitalmarketing

🤐 Power Pair: A Conspiracy Theory. Is something devious going on with Google's favourite new toy? Recently, in the run up to, and at, Google Marketing Live, Google started really pushing their next initiative; “The Power Pair”. The Power Pair is the combined usage of Performance Max + Broad Match (with Smart Bidding). By using both of these tools in conjunction with one another, Google explains that your performance will be that much better than each of the component parts alone. But I’m not sure that that is true… Some useful background information on matching for Performance Max, from Google; “If the user’s query is identical to an eligible search keyword of any match type in your account, the search campaign will be prioritised over Performance Max.” But… “If the query isn't identical to an eligible search keyword, the campaign or ad with the highest Ad Rank, which considers creative relevance and performance, will be selected.” Onto the conspiracy… By moving to Broad match, by nature, you reduce the number of keywords in your account. You don’t need to have a lot of different variations of terms built out into search, because “broad match will pick them up”. (see where this is going…?) When you have less keywords in your account, there is less for Performance Max to “exactly match” with - so instead of prioritising your search campaign, it will go for the campaign/ad with the highest Ad Rank… Which is most likely to be... Performance Max... It has been no secret that Google have been trying to get users to spend more of their budget through Performance Max (whether for admirable or nefarious reasons), and this would certainly aid that cause - with less keywords, PMax would be eligible to show more often, so likely would - taking more of your budget. Rumours have also abounded for years that “the keyword is dead”, and this would certainly take us further along that path, but with users killing the keywords themselves, rather than Google forcing our hand. TLDR? The Power Pair is Google’s way of making you complicit in the death of the keyword. Dramatic? Maybe. True? Maybe not. But I’m struggling to see any other reasons behind the Power Pair push… What do you think of the Power Pair? Do you see the benefit, or are you a sceptic like me? #google #googleads #ppc #ppcchat #powerpair #performancemax #conspiracy

New Post: Google Ads Tests People Also Browsed Carousel - https://lnkd.in/gapxbMne - Google is also testing this new ad format labeled "People also browsed." I guess this shows you what other products on Google searchers looked at for a similar query and is now showing you ads that match those browser sessions for those queries. - #news #business #world -------------------------------------------------- Download: #Google #Font #Tester - https://lnkd.in/gKAZYbVN

https://lnkd.in/gY2Nf2CM #google #googlesearch #internet #sem #algorithm Very interesting, you should check your website traffic; "Google results are a zero-sum game. If the search engine sends traffic to one site, it has to take it from another".