Geert Groot

𝐖𝐢𝐥𝐥 𝐅𝐮nn𝐞𝐥𝐬 𝐀n𝐝 𝐀𝐝𝐬 𝐇𝐞𝐥𝐩 𝐆𝐞n𝐞𝐫𝐚𝐭𝐞 𝐋𝐞𝐚𝐝𝐬 𝐅𝐨𝐫 𝐌𝐞? Yes, funnels and ads will generate leads for you, but not by magic or auto mode. .  So if you are investing in a website or funnel just because it will ‘generate 100s of leads’ please think twice. Because do you know what to do with the 100s of leads? Funnels and ads only generate leads. You need to nurture them into prospects and then possible customers. And how do you do this? It can be done through any form of marketing like email, WhatsApp, and social media marketing. The nurture process is so essential, otherwise these leads will remain leads, and not ‘automatically’ turn into prospects. And just to let you know, many funnel builders who ‘promise to generate 100s of leads’ have approached me, asking for ‘collaboration’. They want me to generate leads for them while they build funnels for me! Why do they ask this? it’s either because they don’t know marketing, or don’t know how to properly nurture them. In short, funnels and ads will be useful for you if: 👉You invest in the right person who can create funnels, run ads, and develop a marketing strategy for you. 👉You know organic marketing, how to nurture leads into prospects, and want to scale. I won’t recommend you invest in funnels, and ads if you: ❌Are a beginner entrepreneur ❌Don’t know your target audience ❌Don’t know any marketing strategies. So invest in funnels and ads wisely, when you are ready, and know how to nurture leads. If not, it's better to stay away. What question do you have to ask about working online? #justask and I'll give you your answer! #funnels #ad #personalbranding #marketing #nurture #socialmediaoptimization #generateleads #prospects

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Google Ads Settings template I made some updates again to my Google Ads Setting template: - Added a how to measure a button video & 12 new tips! For next week I will make a whole new sheet 👀 For more information check my template. #PPC #SEA #Ads

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How do you drive results with Google Ads on a limited budget? Nobody knows this better than Geert Groot who manages 100+ low-budget accounts at once. Fun fact: he manages my sister’s limited-budget Google Ads campaigns and the results are great! I sat down with him on The PPC Mastery Podcast to pick his brain on: ✅ How your Google Ads strategy is different when you have a limited budget. ✅ Geert’s approach to keywords, match types, bid strategies and more for small budgets. ✅ Why hyper-relevance is the key to success with small budgets (and how to achieve that). 🗣️ "Keep it simple, don't over complicate things." It was a pleasure talking to Geert and I hope you like it. Watch/listen here: YouTube: https://lnkd.in/ebzBRAQf Spotify: https://lnkd.in/e5vnAXmQ ♻️ Feel free to repost and share with a friend if you liked it!

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... and 'Run'! Testing Google Ads Adios for the first time. Feeling excited and really curious to see the results! 😍 For the people who are not familiar with Adios: it can generate and/or upload image assets for your Ad Groups. Adios will use AI to generate personalized images based on the specified ad group context (e.g. based on the ad group name or keywords). ALWAYS. BE. TESTING 😎

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New Google Ads Masterclass - Action The new Google Ads Masterclass from PPC Mastery starts in May. If you buy this masterclass with the code Adriaan, I will send you my template for free. For more information click on the link. #PPC #SEA #Ads #GoogleAds

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Every SEO & Content Marketeer wants some pampering from time to time 👉 We’re extending your contract for another year! 👉 Your SEO strategy has doubled our traffic, keep up the great work! 👉 Your backlink strategy is amazing, we’re ranking # 1 everywhere! 👉 No need for a revision, the content is perfect as it is! 👉 We’re seeing incredible ROI from your campaigns, let’s increase the budget! Well... nahh you won't see these shortly it was a trap xaxaxa but keep the good work and you will see Results. ✦ I am Aristotelis Making your Blog a Lead Powerhouse. Let's increase 7x Leads with #SEO Content. I like to talk about #content, #semantics, #entities, #seotips, #b2b, #saas, #startups, #contentcreation, #d2c, #eeat, #blogging, #seowriting

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I've been using Custom Columns since the start of my Google Ads career. These are the columns I CANNOT live without. Firstly, a big special mention to these PPC Megaminds. Miles McNair Denie Geertzen 🟢 Arjan Schoorl As the creators of Columnlibrary.com, you'll forever be in the Hall of PPC Fame. Getting onto it. 𝟭. 𝗔𝘃𝗴 𝗗𝗮𝗶𝗹𝘆 𝗖𝗼𝘀𝘁 (adjust formula for 14 & 30 days) Formula: Cost.date_range(last_7_days) / 7 Format: Money 𝟮. 𝗥𝗢𝗔𝗦 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 (adjust formula for 14 & 30 days) Formula: Conversion_value_per_cost.date_range(last_7_days) Format: Number 𝟯. 𝗖𝗣𝗔 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 Formula: Cost_per_conv.date_range(last_7_days) Format: Money 𝟰. 𝗘𝘀𝘁. 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗦𝗽𝗲𝗻𝗱 Formula: (Cost.between_dates(month_start, yesterday) / (day(today()) - 1)) * day(offset_days(offset_months(month_start(), 1), -1)) Format: Money 𝟱. 𝗘𝘀𝘁. 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 Formula: Conversion_value_by_conv_time.between_dates(month_start, yesterday) + (Conversion_value_by_conv_time.date_range(last_7_days) / 7) * (day(offset_days(offset_months(month_start(), 1), -1)) - day(today())) Format: Money 𝟲. 𝗔𝗱𝗱 𝘁𝗼 𝗖𝗮𝗿𝘁 > 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗥𝗮𝘁𝗲 (Replace conv actions appropriately) Formula: Conversions.conversion_action("*Purchase Conv Action*") / All_conversions.conversion_action("*Add to Cart Conv Action*") Format: Percent % 𝟳. 𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 > 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗥𝗮𝘁𝗲 (Replace conv actions appropriately) Formula: Conversions.conversion_action("*Purchase Conv Action*") / All_conversions.conversion_action("*Checkout Conv Action*") Format: Percent % 𝟴. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗟𝗼𝘀𝘁 (𝗕𝘂𝗱𝗴𝗲𝘁) Formula: ((Impr / Search_impr_share * Search_Lost_IS_budget) * CTR) * (Conversions / Clicks) Format: Number 𝟵. 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗟𝗼𝘀𝘁 (𝗕𝘂𝗱𝗴𝗲𝘁) Formula: (((Impr / Search_impr_share * Search_Lost_IS_budget) * CTR) * (Conversions / Clicks)) * (Conversion_value / Conversions) Format: Money 𝟭𝟬. 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 (𝗕𝘂𝗱𝗴𝗲𝘁) Formula: ((Impr / Search_impr_share * Search_Lost_IS_budget) * CTR) * Avg_CPC Format: Money 𝟭𝟭. 𝗥𝗢𝗔𝗦 Formula: All_conversion_value.conversion_action("PM Gross Profit - Browser", "PM Gross Profit - Conversion Booster") / Cost Format: Number 𝗜 𝗛𝗜𝗚𝗛𝗟𝗬 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱 saving this post for later. Have I missed any columns you use regularly? If so, let me know in the comments! I will also be donating 𝗔𝗨𝗗$𝟭 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 𝗿𝗲𝘀𝗵𝗮𝗿𝗲 ♻️ , 𝗮𝗻𝗱 𝗔𝗨𝗗$𝟬.𝟭𝟬 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 𝗿𝗲𝗮𝗰𝘁𝗶𝗼𝗻 (𝘁𝗵𝗮𝘁 𝗶𝘀𝗻'𝘁 𝗮 𝗹𝗶𝗸𝗲)! 💰 The donation will be made 48 hours after publishing this post. This donation will go to the 𝗪𝗼𝗿𝗹𝗱 𝗖𝗼𝗺𝗽𝘂𝘁𝗲𝗿 𝗘𝘅𝗰𝗵𝗮𝗻𝗴𝗲, in hopes to give those in less fortunate countries access to computers. Who knows, maybe they could become the next leaders in the PPC Community 🤷‍♂️ #googleads #marketing

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Hey marketing mavens! 🕶️ Did you notice a pop-up in Meta about connecting GA4 directly from the platform? If so, you’re part of a very limited beta roll-out! 🎉 𝐌𝐞𝐭𝐚 & 𝐆𝐀4 Native Integration: Now in Beta! Big shoutout to Tika Spijkerman for spotting this gem. Haven’t seen it live yet, but here’s the gist: Meta claims you can now link your GA4 account in just 5-10 minutes. Just log in, set your preferences, and boom—done. Sounds too good to be true? Let’s break it down. For those of us who live and breathe data, here’s what this integration promises: 1. Speedy Setup - No more wrestling with UTMs. Connect GA4 to Meta in minutes. 2. Seamless Syncing - Pick and choose which properties to connect. More control, better insights. 3. Privacy in Control - Define what Meta can access. But let’s not forget Meta’s colorful privacy history. 🤨 4. Conversion Simplicity - Easier cross-platform conversion tracking. Map Meta conversions to GA4 without pulling your hair out. If you’re using Meta Ads and GA4, this integration could save you time, improve data accuracy, and help optimize your campaigns. But remember, both platforms have their quirks with attribution. Stay Tuned! Access is limited for now, but watch for updates. Feeling overwhelmed? Check out our GA4 UP subscription. We audit your setup, implement new features, and keep you up-to-date on privacy laws like GDPR and CCPA. Let us handle the nitty-gritty so you can focus on the big picture. Keep crushing it, data warriors! 🚀

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Top 12 LinkedIn Tips to optimize your Brand.  1. Write and Optimize for two audiences  2. First Impression matters  3. Professional Profile Picture  4. Banner that Positions you towards your ICP  5. Headline (Target Audience & Added Value)  6. Profile Link or Custom Button  7. Master your Feature Section  8. Unique Value Proposition goed into your About Section  9. Target Audience Work Description 10. Host and Showcase Events 11. Demonstrate Social Proof 12. Have Converting Elements Thanks to all the cool people featuring in this Carousel! You make my life much easier by always providing value. PS: What's your Tip number 13?

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Scaling with Confidence: Matthijs' Journey Through the Facebook Ads MBA Program Join Charley as he chats with Matthijs from the Netherlands about his successful journey in running a Google and Facebook Ads agency after completing the Facebook Ads MBA program. They discuss the importance of embracing broad targeting, the power of ecosystem ROAS, and the benefits of simplifying media buying tactics. Learn how Matthijs' transformation led to substantial client satisfaction, improved business transparency, and the freedom to enjoy vacations stress-free. If you're interested in boosting your media buying skills or want to know more about the Facebook Ads MBA program, this episode is a must-watch! ⭐Master Facebook Ads Now⭐ ****************************** Transform your digital marketing skills with the Facebook Ads MBA Program at Disrupter School. Enroll now to master advanced strategies and techniques that drive real business growth. Don't miss this opportunity to elevate your advertising game – join today! https://lnkd.in/gPbivGQC ABOUT ME: Professor Charley T ******************************** CEO and Founder of Disrupter School, Charley is a renowned expert in Facebook advertising, has helped brands and agencies skyrocket their growth, driving over $1B in revenue. As one of the top 100 Facebook Advertisers, he crafts industry-leading strategies and teaches these in his comprehensive Facebook Ads MBA Program. Join Charley to unlock the full potential of your Facebook campaigns through his proven 9-step process, achieving sustainable growth and scalability. FOLLOW ON SOCIAL: INSERT SOCIAL LINKS Facebook: https://lnkd.in/gRyQuJHs Instagram: https://lnkd.in/gnyMCeUH LinkedIn: https://lnkd.in/gXsGBEMg TikTok: https://lnkd.in/g38V-ZV6 00:00 Introduction and Welcome 00:05 Meet Mathiasen: Success Story from the Netherlands 01:25 Transitioning to Facebook Ads 03:47 Challenges and Solutions in Client Management 05:21 The Impact of the MBA Program 06:59 Client Communication and Reporting 14:23 Scaling Strategies and Client Success 22:24 The Value of the MBA Program 31:16 The Importance of Community in Media Buying 31:39 Risks of Hiring Inexperienced Agencies 33:17 Challenges of Multi-Agency Collaboration 34:32 Transparency and Client Relationships 45:22 Scaling with Confidence and Efficiency 47:13 Simplifying Facebook Ad Strategies 48:56 Broad Targeting and Retargeting Insights 58:45 Final Thoughts and Contact Information

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Ever heard of the word 'Free Value Marketing'? Probably not But you'll definitely recognize it 👇 Building your Network & inbound leadflow by sharing value ↳ 𝗙𝗼𝗿 𝗳𝗿𝗲𝗲 Everybody wins with this form of marketing 👇 𝗧𝗵𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗴𝗲𝘁𝘀.. ✅ Free valuable insights for their own use 𝗧𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿.. ✅ Can demonstrate their expertise ✅ Expand his network ✅ Inceases authority ✅ Learns by creating Only winners! So hereby, to all creators who share valuable insights daily: 𝗬𝗼𝘂'𝗿𝗲 𝗮𝗹𝗹 𝘄𝗶𝗻𝗻𝗲𝗿𝘀. 𝗞𝗲𝗲𝗽 𝗶𝘁 𝘂𝗽! 💪 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝘁𝗼 𝘆𝗼𝘂❓ Who is a must-follow for others? I'd like to follow more of them!

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𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 3 𝐭𝐫𝐮𝐭𝐡𝐬 𝐚𝐛𝐨𝐮𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐛𝐮𝐝𝐠𝐞𝐭 𝐦𝐲𝐭𝐡𝐬! As a marketer, I realize clients want the biggest bang for their Marketing buck. So here are 3 hardcore truths about Marketing Budgets: ➡️ Big results cannot be achieved with minimal investment. ➡️ Setting realistic expectations upfront based on clients' budgets is key. ➡️ Aligning goals with available resources will maximize the impact within budget constraints. There is a correlation between Marketing Budgets and ROI so transparency and clear communication are key in navigating the balance between clients' ambitious goals and realistic expectations. To discover tips on how to maximize marketing budgets, comment "help" below. Follow Chris Ruby with Impactful Digital Marketing. #marketingdigital #linkedin #advertising #entrepreneurship #business #strategy #sales #onlineadvertising #marketing #digitalmarketing

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NEW: Google Ads Experts.. ⚠️ Did you know? 👇 Channable has it's own CSS program now 👀 Free until October ↳ €19,- per month after Already using Channable's existing tool? Great, because the intergration will add some benefits (like Channable Insights) Sounds interesting 👀 #google #googleads

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💡 𝑷𝑴𝒂𝒙 𝒕𝒊𝒑! 💡 PMax is great for webshops, because of Google Shopping. But what if you have a business in Travel or Education? You still have 'products' to sell. For those businesses, you can use a dynamic ads feed. This feed is used to get your 'products' into remarketing. You must set this at the campaign level. So check whether you are creating a date feed for all your products or a section. #pmax #googleads

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𝐂𝐚𝐬𝐞: How we generated €94,659.70 in 120 days for MOAI with Google Ads 📈: MOAI is a paddle board brand, based in the Netherlands, but active throughout Europe. They had struggles scaling in multiple countries at the same time, and contacted us to help them with that - all while keeping high cash flow. We did not only expand our ads’ reach to multiple countries in Europe, but we optimized every bit of the account towards as much profit as possible. We installed Server Side Tagging (with ProfitMetrics to get profit insights as well), restructured the account and executed well-educated experiments to increase results – with success. Google Ads was their saviour in this time period. This is what the founder of MOAI wrote about us: “𝘉𝘦𝘧𝘰𝘳𝘦 𝘸𝘦 𝘴𝘵𝘢𝘳𝘵𝘦𝘥 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘈𝘮𝘱𝘭𝘪𝘧𝘪𝘻𝘦, 𝘸𝘦 𝘸𝘦𝘳𝘦 𝘪𝘯 𝘢 𝘣𝘪𝘯𝘥 𝘢𝘵 𝘔𝘖𝘈𝘐: 𝘰𝘶𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘤𝘰𝘴𝘵𝘴 𝘸𝘦𝘳𝘦 𝘩𝘪𝘨𝘩𝘦𝘳 𝘵𝘩𝘢𝘯 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘦𝘢𝘳𝘯𝘦𝘥. 𝘖𝘶𝘳 𝘨𝘰𝘢𝘭 𝘸𝘢𝘴 𝘤𝘭𝘦𝘢𝘳: 𝘴𝘦𝘭𝘭 𝘮𝘰𝘳𝘦, 𝘢𝘯𝘥 𝘲𝘶𝘪𝘤𝘬𝘭𝘺, 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘪𝘯 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘸𝘩𝘦𝘳𝘦 𝘸𝘦 𝘸𝘦𝘳𝘦 𝘯𝘰𝘵 𝘺𝘦𝘵 𝘸𝘦𝘭𝘭 𝘬𝘯𝘰𝘸𝘯. 𝘛𝘩𝘢𝘵’𝘴 𝘸𝘩𝘺 𝘸𝘦 𝘤𝘩𝘰𝘴𝘦 𝘈𝘮𝘱𝘭𝘪𝘧𝘪𝘻𝘦, 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘴𝘵𝘴 𝘪𝘯 𝘎𝘰𝘰𝘨𝘭𝘦 𝘈𝘥𝘴. 𝘞𝘩𝘢𝘵 𝘩𝘢𝘱𝘱𝘦𝘯𝘦𝘥 𝘯𝘦𝘹𝘵 𝘸𝘢𝘴 𝘰𝘱𝘵𝘪𝘮𝘢𝘭. 𝘛𝘩𝘦𝘺 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘯𝘦𝘦𝘥 𝘢𝘯𝘥 𝘸𝘰𝘳𝘬 𝘨𝘳𝘦𝘢𝘵 𝘸𝘪𝘵𝘩 𝘰𝘶𝘳 𝘵𝘦𝘢𝘮. 𝘛𝘩𝘢𝘯𝘬𝘴 𝘵𝘰 𝘵𝘩𝘦𝘮, 𝘸𝘦 𝘢𝘤𝘩𝘪𝘦𝘷𝘦𝘥 𝘵𝘰𝘱 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘭𝘢𝘴𝘵 𝘴𝘦𝘢𝘴𝘰𝘯 – 𝘮𝘰𝘳𝘦 𝘴𝘢𝘭𝘦𝘴, 𝘦𝘷𝘦𝘯 𝘪𝘯 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘸𝘩𝘦𝘳𝘦 𝘸𝘦 𝘸𝘦𝘳𝘦 𝘱𝘳𝘦𝘷𝘪𝘰𝘶𝘴𝘭𝘺 𝘭𝘦𝘴𝘴 𝘬𝘯𝘰𝘸𝘯. 𝘛𝘩𝘪𝘴 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘮𝘦𝘢𝘯𝘴 𝘢 𝘭𝘰𝘵 𝘵𝘰 𝘶𝘴. 𝘐𝘵 𝘪𝘴 𝘰𝘶𝘳 𝘴𝘱𝘳𝘪𝘯𝘨𝘣𝘰𝘢𝘳𝘥 𝘵𝘰 𝘧𝘢𝘮𝘦 𝘪𝘯 𝘯𝘦𝘸 𝘮𝘢𝘳𝘬𝘦𝘵𝘴. 𝘈𝘮𝘱𝘭𝘪𝘧𝘪𝘻𝘦 𝘪𝘴 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘢𝘯 𝘢𝘨𝘦𝘯𝘤𝘺; 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘰𝘶𝘳 𝘵𝘦𝘢𝘮. 𝘛𝘩𝘦𝘺 𝘩𝘢𝘯𝘥𝘭𝘦 𝘰𝘶𝘳 𝘣𝘶𝘥𝘨𝘦𝘵 𝘴𝘮𝘢𝘳𝘵𝘭𝘺, 𝘵𝘩𝘪𝘯𝘬 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤𝘢𝘭𝘭𝘺 𝘢𝘯𝘥 𝘢𝘭𝘸𝘢𝘺𝘴 𝘨𝘪𝘷𝘦 100%. 𝘐𝘧 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘣𝘰𝘰𝘴𝘵 𝘺𝘰𝘶𝘳 𝘰𝘯𝘭𝘪𝘯𝘦 𝘴𝘢𝘭𝘦𝘴, 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭𝘭𝘺, 𝘨𝘰 𝘧𝘰𝘳 𝘈𝘮𝘱𝘭𝘪𝘧𝘪𝘻𝘦. 𝘛𝘩𝘦𝘺 𝘢𝘳𝘦 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘢𝘭, 𝘵𝘩𝘪𝘯𝘬 𝘰𝘶𝘵-𝘰𝘧-𝘵𝘩𝘦-𝘣𝘰𝘹 𝘢𝘯𝘥 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘳𝘦𝘴𝘶𝘭𝘵𝘴.” We’re proud of how we can help our clients. - P.S: We’ve still 2 spots open to work with us this month. If you want to be our next success study, shoot me a DM. 💌

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How ad scheduling impact your budget Nils Rooijmans just shared this example on my latest post and this deserves a dedicated post because this is important to know as a paid media specialist. In Google Ads, ad scheduling does not affect how your monthly spending limit or daily budget targets are calculated. Even if you set your ads to run only on weekdays, Google continues to base your monthly budget on the full 30.4-day average. Here’s how it works in practice: - Daily Budget Setting: If you set a daily budget of $100, Google will aim to spend around 30.4 times this amount monthly, regardless of your ad schedule. This means your monthly budget could reach $3040, even if you only run weekday ads. - Ad Scheduling Impact: Scheduling ads to run on specific days (like weekdays only) does not reduce or recalibrate your monthly spending limit. Google still calculates the monthly budget based on a full month of daily budget allocations. - Example Scenario: For a month with 20 weekdays, you might expect the monthly limit to be 20 x $100 = $2000. However, Google will still calculate your monthly limit as $100 x 30.4, allowing spending up to $3040. To keep your spending at $2000, you’ll need to adjust your daily budget manually. For example, you could set it at $65.79 by dividing your monthly target ($2000) by 30.4. This adjustment ensures that even if Google spends at its maximum limit, your monthly total won’t exceed $2000. #PPC #SEA #Ads #GoogleAds

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Imagine your Google Ads campaign as a relay race. Each runner (or step) must perform flawlessly to pass the baton smoothly to the next, ensuring the team reaches the finish line quickly and efficiently. First, your ad is the sprinter that catches the eye and drives the initial click. But what happens next? This is where many campaigns stumble. Just like in a relay race, a smooth handoff is crucial. Your landing page must be ready to grab the baton and keep the momentum going. You can think of your landing page as the second runner. It needs to load quickly and offer exactly what the visitor expects. If it fumbles, the visitor (baton) may drop out of the race. Keep it simple, clear, and direct. Next comes the form or action you'd like the visitor to take. This is your third runner. It should be easy to complete, like a short sprint, not a marathon. Ask only for essential information to maintain speed. And, yes, consider using captcha + double opted-in. Finally, the last runner in this relay race is the follow-up process. It's not just a formality, but a crucial player. Once a lead is captured, timely and relevant follow-up ensures you cross the finish line strong, converting leads into sales. You can overcome bottlenecks and double your leads and revenue by optimizing each step of this relay race, from ad click to final sale. Ready to run a smoother race? Read more: https://lnkd.in/dqrDrFJF

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