A. Elizabeth O.’s Post

Just completed my "Google Ads Feedback" survey for #Google. It makes me feel like a "Get Off My Lawn" old man to keep saying to bring back Exact Match & Phrase Match keywords to their old definitions, stop hiding the words I'm spending money on in the Search Terms Report and to do more to eliminate click fraud for all ad types. I won't stop doing this. The current new generation of Google Advertisers will never know any different reality of Google Ads than the "dumbed-down" and non-transparent version we have now. The truth is no company has worked harder over the last 4 years to roll back functionality and transparency to make their product worse for customers than Google has with Google Ads. The spin has always been 'leave it to us and we'll do it better for you' (now new and improved with AI) - which is true for the new advertiser or the novice. That was never true for the professionals that knew what they were doing... #googleads

The Hagakure structure 🤺 To fully leverage the power of machine learning and automation, restructuring search campaigns is key. If you're skeptical of this all-in-one structure, I was too. But after running a long and complex test, I'm happy to report that any doubts I had were cleared. The test paid off and gave us the learnings to roll this out at scale. Link: https://lnkd.in/dJQEN-Sn #ppcstrategy #googleads #google #searchenginemarketing

Stop wasting money on Google Ads! The secret isn't what you think – it's all about what you feed the beast. Let's dive deep into what 'better input = better output' truly means You know, there's a ton of chatter about tweaking campaigns, crafting catchy headlines, and pinpointing the perfect audience. But guess what? We might be missing the forest for the trees. The heart of Google Ads' AI beats with the data you give it. Here's a simple truth: the better the input, the better the output. Imagine treating Google's AI like a gourmet chef. You wouldn't expect a Michelin-starred meal from subpar ingredients, right? Similarly, enriching Google's AI with detailed, accurate information about your business and website sets the stage for stellar results. So, before you dive headfirst into fine-tuning those campaigns, let's make sure your foundation is rock solid. How? By ensuring your tracking is on point. But don't stop at counting page views. Embrace enhanced conversions for a clearer picture. Now, let's talk about some game-changers that might not be on your radar: - Server-side tagging for robust data handling - Offline conversion tracking to capture every conversion - Consent mode, because privacy matters - Distinguishing new visitors from the loyal crowd - Digging into e-commerce cart insights for conversion gold - Fine-tuning conversions for pinpoint accuracy - Exploring the world of third-party attribution - Custom variables for insights that cut deeper These aren't just trendy terms. They're your toolkit for unlocking Google Ads' full potential, guiding you to tangible business impacts with data quality as your compass. In the vast digital advertising ocean, the captains with the richest data treasure maps chart the course to success. Happy data treasure hunting! #googleads #conversiontracking #advanceconversiontracking

So I do have concerns about the new developments of misspellings being included in Negative Keywords in #GoogleAds and also the search queries including the data but folding in misspellings into correctly spelled search queries. There are plenty of scenarios where you may want a plural to get through but not a singular and vice versa but also if you *were* getting plurals when you don't want them, you may miss them because they're folded into a singular search term value (or singular folded into a plural, unclear how it would be working). Besides that, there are misspellings that can have different meanings. "Bother" and "brother" come to mind, or "form" and "from." Will be interesting to see if these changes do indeed throw up some challenges for some advertisers.

Crucially, this is also going to strip out a lot of the extras that Google has been building into search in the “All” tab, for reasons both customer-facing and profit-driven. In addition to standard advertising, Google has been sticking more and more modules into search, crowding out conventional text-driven web results. This is only going to get more visible with the new Gemini-driven AI additions Google showed off yesterday at Google I/O. And standard users aren’t the only ones who are complaining. The adulteration of “pure” text search with auto-generated results keeps Google users on its own search page, and means less traffic going to the pages where the actual information comes from — like the one you’re reading right now, for example. Google’s follow-up Tweet doesn’t directly address this, but it does hint at it.

Did you know that conversion modeling in Google Ads, provided by the Google Consent Mode is not fully operational by default?😀 "You'll need to meet the following quality checks: You have a daily ad click threshold of 700 ad clicks over a 7 day period, per country and domain grouping." Learn more: https://lnkd.in/gV7vAxVE

New Post: Google Ads Bug Attributes Traffic To Legacy Smart Matching Type - https://lnkd.in/ggvNnaKK - Google has confirmed another bug with Google Ads where it accidentally attributed traffic to a match type that should not exist anymore - smart matching. Ginny Marvin, the Google Ad Liaison, confirmed the issue and said, "Advertisers will not be charged for these clicks, and we've reverted the change." - #news #business #world -------------------------------------------------- #MagicTheGathering #macos #mac #tradingcardgame - SellingIt(.)org ---> https://sellingit.org

The Rise of Voice Search: Steps for Brands to Optimize and Ensure Online Visibility: However, Google and Bing provide search analytics related specifically to spoken voice queries. In Google Search Console and Microsoft Bing ...

New Post: Separate Ad Group In Google Ads Can Remove AI-Theming - https://lnkd.in/gx6rJKRY - Ginny Marvin, Google's Ads Liaison, said if you put similar keywords in separate ad groups that can essentially make both eligible to be considered for auction selection. It would essentially remove AI-theming (if that is a word) because they are in different ad groups. - #news #business #world -------------------------------------------------- Download: #Google #Font #Tester - https://lnkd.in/gKAZYbVN

As we dive into 2024, the realm of Google Ads PPC buzzes with transformative trends that are reshaping the landscape of digital advertising. Reflecting on the pivotal changes of 2023, from Google Analytics’ revamp to the integration of cutting-edge AI, we see how these shifts have redefined our approach to digital marketing strategies, setting the stage for what lies ahead in 2024. Let’s embrace this evolution and position ourselves at the forefront of innovation. Read on for more: https://bit.ly/42lGhzt #GoogleAds #PPC #DigitalMarketing #AIInnovation