Francesco Solfrini’s Post

BRAND NAMES WE LOVE We think the very clever name of this healthier, more eco-conscious snack brand delivers on their positioning. It manages to communicate that they're guilt-free, but somehow they still sound tempting. #brandtrue #brandnaming #naming

poppi vs. OLIPOP PBC As both "prebiotic soda" brands have inched their positioning strategy closer towards conventional CSD-land, it seems more beverage industry professionals have started lumping Poppi and Olipop together. But I actually think they've been drifting further apart competitively... On a recent strategic advisory call, I got asked a brand comparison question...and I distilled the brand personas into these college stereotypes: ▪ Poppi = sorority girl ▪ Olipop = biochemistry lab nerd And before anyone trashes me over these stereotypes, I'm not saying those are mutually exclusive...just as customers purchase from both brands. But I also think these different "brand personas" need to be taken into consideration when you look at (for example) the market reaction from the recent widely publicized product claims class action lawsuit involving Poppi. If that same legal action happened to Olipop, I'd argue it would have a higher magnitude of impact to that brand's commercial performance. That being said, it has become increasingly obvious that these "rite of passage" class action lawsuits will keep happening to every new functional CPG category (or brand) that “crosses the chasm” towards majority adoption. And I'll probably sound like a broken record to those of you that closely follow the content side of my professional life, but it can't be overstated enough that functional CPG entrepreneurs must prioritize building a bold strategic narrative and transition away from emphasizing product features (and associated health claims) as quickly as possible. The longer you wait...the higher your legal risk. P.S. - The TikTok "algorithm gods" must have been listening to my conversation because days later it fed me confirmation bias by showing me the viral UT sorority dancing video with Allison Ellsworth on my "for you" feed 🤣 #strategy #trends #markets #fmcg #cpg #beverages #guthealth #prebiotics #supplements #sportsnutrition #wellness #nutrition #innovation #marketing #branding #productdevelopment #retailing #merchandising #retail #grocery #business #businessintelligence #entrepreneurship

It wasn’t until Darcy Horn Davenport shared an recent image here that she was “ringing the NYSE bell” in honor of their listing anniversary that I realized it had already been five years since Post Holdings spun-off its “active nutrition brand portfolio” to create BellRing Brands, Inc.. And what a five years it had been... ▪️$850M to $2B in revenue (with no M&A) ▪️Premier Protein became top convenient nutrition brand ▪️stock grew 300%+ And while I got nostalgic sharing some of my own thoughts from five years ago…I'd imagine the more interesting section in my latest first principles thinking content is the one where I comprehensively breakdown what could happen to BellRing Brands over the next five years! ▪️evolution/maturation of brand strategy, product portfolio strategy, domestic distribution strategy, international expansion, and M&A I got you...don't you worry! The only place I'll stop short is predicting if BellRing Brands stock will again triple in the next five-year span. If you want that type of advisory...contact my good friend John Baumgartner, CFA for that 🤣 #strategy #trends #markets #fmcg #cpg #beverages #protein #snacking #sportsnutrition #supplements #wellness #nutrition #innovation #finance #investing #marketing #branding #productdevelopment #retailing #merchandising #retail #grocery #business #businessintelligence #entrepreneurship Paul Rode https://lnkd.in/gsUwyG4G

🚀 Exciting News from Yugen Consultting! 🚀 We're thrilled to share some of our recent successes in performance marketing. From doubling the ROAS for a nutraceutical brand to tripling bookings for a hospitality client and boosting sales by ₹4L for a luxury perfume brand, our team has been delivering exceptional results! Our robust strategies and commitment to quality have helped our clients achieve remarkable growth. Thank you for trusting us with your brand's success. Here's to continued mutual growth and new heights! 🌟 #DigitalMarketing #PerformanceMarketing #YugenConsulting #MarketingSuccess #ClientGrowth

The ENVY Collaborative, Inc. is a Wyoming based corporation that holds portfolio assets including the Yuengling’s Ice Cream Corporation and YIC - Online Distributors LLC. ENVY has become the first known, award winning, ice cream brand to produce Farm Bill compliant Yuengling's Ice Cream Flavored Gummies (Delta 9 infused desserts + edibles) and Vapes (THC-Blend infused smokable desserts). American Sourced, American Made, and American Served since 1920, the ENVY team eyes a Summer 2025 relaunch of the 100+ year old Yuengling’s Ice Cream brand through select retail and online locations. For Yuengling's Ice Cream Flavored Farm Bill Compliant products WHOLESALE + DISTRIBUTION opportunities email [email protected] or text 202.680.0119 For Yuengling's Ice Cream products WHOLESALE + DISTRIBUTION opportunities email [email protected] or text 702.420.1262

Interesting article from Bloomberg today about changing consumer habits away from mid-priced products, to the detriment of many established brands, and towards low-priced and high-priced products. Will be interesting to watch how this plays out in #cannabis, which it is to a certain extent already. https://lnkd.in/gJG4aQVb

What's a worse dopamine/serotonin dump? Festival attendees after a weekend of MDMA usage in the Coachella desert or industry professionals visiting the "Superbowl of CPG" in Anaheim? Just remember that your CFO is watching you fanboys/fangirls...and FOMO is the silent killer to CPG brand budgets far and wide ☠ #strategy #trends #markets #fmcg #cpg #expowest #food #beverages #supplements #sportsnutrition #retailing #retail #merchandising #innovation #grocery #productdevelopment #inspiration #bestadvice #finance #business #naturalfoods #businessintelligence #entrepreneurship

Good to chat with Rose Marketing Uk for Brands Untapped and to find out how #brandlicensing has helped their company thrive. Always useful to hear from #licensees and get an insight into the role #licensing plays for them & how they manage the relationship side of licensing. #design #confectionery #fmcg #designforlicensing #brandsuntapped

“Regulatory clarity is the key to mass distribution and presence in retail. What we are seeing is that in the states where there has been clear guidance issued, the retailers are much less hesitant.” – Joe Grabowski of SARENE CRAFT BEER DISTRIBUTORS LLC We've been speaking to a lot of beverage and alcohol distributors on behalf of our hemp D9 THC clients lately and they all have questions about the regulatory landscape. Each state is different, and constantly changing. Many in this space are sharing resources and working together to educate others to ensure a bright future for the THC beverage category. Don't be afraid to ask your partners for help when an opportunity presents itself. Learn from some of our partners and industry leaders on how to best prepare your brand for mainstream distribution! https://lnkd.in/eyuYbE4Q #drinkcannabis #partners #partnerships #collaboration #distribution #retail #beverageindustry #beverage #poweredbysorse

Private label sales go thru the roof 🚀 3 tips for Food business to increase private label turnover! The turnover of private label brands grew by 13% in 2023 - more than double the rate of manufacturers brand sales. Do you want to increase your private label sales? Here are 3 essential tips: > Outsource your production to a contract manufacturer: safes costs and valuable time. > Keep up to date with consumer lifestyle changes: A McKinsey report shows that are the most successful. > Focus on categories with volume and visibility, like snacks, dairy, and beverages. Remember, brand loyalty in certain segments can make market share capture challenging. Good luck and remember we, as Cibus Nexum, are here to help whenever you find yourself stuck in the process of growing your private label brand. #foodindustry #contractmanufacturing #plantbased