🚀 Exciting News from Yugen Consultting! 🚀
We're thrilled to share some of our recent successes in performance marketing. From doubling the ROAS for a nutraceutical brand to tripling bookings for a hospitality client and boosting sales by ₹4L for a luxury perfume brand, our team has been delivering exceptional results!
Our robust strategies and commitment to quality have helped our clients achieve remarkable growth. Thank you for trusting us with your brand's success. Here's to continued mutual growth and new heights! 🌟
#DigitalMarketing#PerformanceMarketing#YugenConsulting#MarketingSuccess#ClientGrowth
How does a brand or retailer find the right co-manufacturing partner? This was the topic of one of the roundtable discussions at ECRM's recent Vitamin, Weight Management & Sports Nutrition Session, which was moderated by Cole Wooten of Eagle Labs, Inc.
In this video, ECRM's Joseph Tarnowski speaks with Cole about some key takeaways from the buyers and brands that participated in the discussion. Following are some of the key areas participants said were important when it comes to determining if a co-man is right for you:
- Ownership alignment: Make sure that the ownership of the co-man is aligned with the vision of the brand and has the knowledge and capabilities to take the brand forward. You should have a direct line to the ownership, and make sure that they have a strong background in the CPG space.
- Certifications: Some certifications are must-haves for today's co-mans. This includes UL Solutions, NSF and Informed Choice. Others, like sustainability certifications, are not must-haves yet, but are important nonetheless and may become must-haves in a few years. Increasingly, consumers are looking for products that also have clinical studies to back them up.
- Quality assurance: It's important to meet the quality assurance team and discuss your products with them. Ensure that expectations are set and will be met.
Overall, transparency is a key factor in any co-man relationship. They must be honest about their capabilities, and if something can't be done, they must be upfront about it. "Saying 'no' is better than saying yes to something that's impossible," says Cole.
Learn more insights from the discussion in the video below! And thanks again, Eagle Labs, for sponsoring the Golf Tournament!
#contractmanufacturing#manufacturing#coman#cpg#retail#ecrmrangemeSarah DavidsonCraig C.Judy A.Wayne Bennett
"Building Vitae Nexus" : Pioneering new age solutions
New Business Development | Product Marketing| Exports (US, EU, UK)| Talks about Folates, Menaquinone, nutraceuticals
Ever imagined your ingredient #BRAND as a PERSON you'd like to meet? 🤔
When we think about branding, we often focus on logos, colors, and taglines. But what if we took a more human approach? What if your brand was a person, with a distinct personality, values, and behaviors? What kind of person would they be?
Think of your brand's key ingredients:
🌟 Values: What principles guide your brand's actions? Integrity, innovation, empathy?
🔍 Vision: What does your brand aspire to achieve? What's the larger purpose driving its existence?
💡 Personality: Is your brand approachable, or professional and authoritative? Perhaps it's adventurous and bold?
📢 Voice: How does your brand communicate?
When we describe our brand in these terms, we create a vivid picture.
Vitae Nexus on their Pioneering platfoform revolutionarise your #ingredient brand at a expo event.
How do they introduce themselves?
What stories do they share?
Are they creative, reliable, and inspiring?
How do they connect with customers, partners, and employees?
We craft your ingredients into a brand that stands out in the #nutraceutical industry crowd.
#nutraceutical#ingredientbranding#exhibition#vitafoods#fiindia#cphi#expoambassador#vitaenexusthepioneer
image ref: https://lnkd.in/g2R4AZJZ
Exploring Pepsodent’s Pricing Strategy: A Case of Value for Money
In today’s competitive FMCG market, Pepsodent stands out not just for its commitment to oral health but also for its smart pricing strategy, which is affordable to every class of socioeconomic.
1.Competitive Pricing: Positioned strategically within the mid-range pricing segment, Pepsodent balances between premium offerings and budget brands. This makes it appealing to consumers who want a trusted brand at a reasonable price.
2. Promotions & Bundling: Pepsodent frequently introduces attractive promotions, such as "Buy 2, Get 1 Free" deals, and family packs, enhancing value perception. Such offers drive bulk purchases and create long-term brand loyalty.
3.Geographic Pricing: Pepsodent adapts its pricing based on geographic regions, ensuring its products remain affordable in both rural and urban markets.
4.Innovation & Value-Add: While maintaining competitive pricing, Pepsodent continues to innovate with product variants that cater to specific oral health needs—be it cavity protection or sensitivity relief—offering more value for the price-conscious consumer.
Pepsodent’s pricing strategy is a great example of how brands can serve a wide market by aligning value with affordability. The balance it strikes between quality and price resonates with its commitment to healthy smiles for all!
#PricingStrategy#FMCG#Branding#ValueForMoney#Pepsodent#OralCare
The integrity of your brand matters.
The relationship you have with your manufacturer is important for success.
Red flags 🚩
The cheapest?
Watch out for quality.
The biggest?
Keep tabs on communication.
The most basic?
Remember innovation is important.
Check out more warning signs in the article below and reach out when you're ready for an improved partnership.
#contractmanufacturing#nutraceuticals#partnership
🚀 Hyphen’s INR 100 Cr Milestone: How A D2C Brand Leveraged mCaffeine’s Playbook To Succeed 🚀
In just a year since its launch in 2023, HYPHEN has hit a huge milestone – crossing the INR 100 Cr mark in revenue! 🎯
This D2C brand, focusing on facial care products with a blend of natural ingredients and actives, has followed in the footsteps of its parent company, PEP Technologies, which also owns mCaffeine. By applying mCaffeine’s successful playbook, Hyphen has managed to craft a winning strategy.
🔹 Operational Profitability: Hyphen is already gearing up for profitability as it sets its sights on crossing INR 200 Cr in revenue by FY26.
🔹 Recent Funding: PEP Technologies further boosted the brand with an infusion of INR 30 Cr, helping drive its ambitious growth plans.
Hyphen’s rapid growth proves that with the right blend of product innovation and strategic insight, even the most niche brands can soar. 📈
Curious how leveraging proven strategies can accelerate your brand’s success? Let’s chat and discuss how to take your business to the next level! 🚀
#Hyphen#D2CBrand#BusinessGrowth#mCaffeine#RevenueMilestone#EcommerceSuccess#FacialCare#PEPTechnologies#NaturalIngredients#Profitability
Why Partner with BioTess for Your Wholesale Powder Needs?
In today's competitive market, innovation is key, and only BioTess delivers the cutting-edge solutions your brand needs to thrive. Our patented CyLoc® enhanced cyclodextrin inclusions combined with DexKey® technology and sustained release agents ensure unparalleled solubility and stability for active ingredients. This means better bioavailability and prolonged effects, leading to consistent, predictable outcomes for your customers.
By incorporating our advanced powders, you gain a competitive edge. Consumers are increasingly seeking evidence-based products that deliver results, and our unique formulations allow your brand to stand out. Higher-quality ingredients translate to enhanced product performance, fostering greater trust and loyalty among customers.
With Dynamic Atomization Technology (DAT), we produce high-quality powders that minimize degradation and maximize shelf life, ensuring your products maintain their potency and efficacy.
Differentiate your brand and attract new customers with our premium ingredients, which can be positioned as luxury offerings. Together, we can meet the evolving demands of health-conscious consumers and elevate your product line to new heights!
Let’s innovate together!
#BioTess#Innovation#Nutraceuticals#Wholesale#HealthAndWellness#NutritionalSupplements#IngredientsWithIntegrity#TesseractDeliveryTechnology#RevolutionaryIngredients#BrandedWholesaleIngredients#CyclodextrinInclusion#Nanomolecular#Bioavailability#SuperiorPowdersAdvancedTechnology#Nanotechnology#Cyclodextrin
Building Qapita - Digital Equity & ESOP Management
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