SōRSE Technology’s Post

One of the things that’s stood out to me the most about the THC beverage space is that it isn’t necessarily legality or legislation that is holding brands back from penetrating new markets, it’s actually distributor risk appetite and having enough solid retail channels. I.e. it’s not law, necessarily, it’s infrastructure It makes sense on the distributor side. In the absence of data, there’s risk. Risk can be expensive. And if liquor sales are declining, investing in a new category that has its own challenges might be seen as a gamble So without liquor stores, is there a big enough footprint in new markets? It depends on the state, but a challenge a lot of THC beverage brands are having is being relegated to C-stores and smoke shops that don’t know this market and place much smaller orders. C-stores and smoke shops also probably aren’t the best channel for THC beverages, it’s a mismatch in the segment. People coming in looking for a cart or a 500 mg gummy, probably aren’t the same people buying a 5 mg seltzer. Furthermore, without a local distro, brands often need a 3PL or boots on the ground, otherwise sending a case or two through the mail to a smoke shop isn’t really all that profitable or scalable. Sending pallets might be, but that’s a lot of product and takes up a lot of warehouse space. Not normally a thing a retailer will do with their first order. All of those challenges, out of state, have reminded me of how fortunate we are at Hemp House MN Not only do we work with some phenomenal distributors, but we also work directly with incredible brands, talented manufacturers, reliable co-packers, etc. That helps us understand how to sell, how to market, and how to match products with certain segments And for brands, it’s a proof point. It’s a retail channel where they get access to 25k customers in their target market. And if all goes well, it’s a proof point they can bring back to distributors to help make a business case to pick up product. I.e. it’s data to mitigate risk for both parties. I’m starting to see more and more articles pop up each day with distros + manufacturers taking on the risk and making the gamble and personally cannot wait to see how the floodgates open as each domino falls. Excited to see states like Texas leading the charge and realizing the opportunity 🤠🚀 #thcbeverages #hemp

No/Lo Alcohol Brands: Who’s Leading in Average Ratings? Brand Allies analysed the top No/Lo alcohol brands based on customer reviews on Sainsbury’s.com. While review volumes matter, it's the average rating that increasingly drives consumer choices. ✅ Peroni leads with a 4.8 average rating, followed by Beavertown and Lucky Saint at 4.7. ✅ Brooklyn Brewery and Guinness also rank highly, with averages above 4.5. ❌ McGuigan struggles with a 2.4 average, reflecting challenges in No/Lo wines and spirits. It's clear that brands with consistently high ratings are winning consumer trust. Reach out to Brand Allies for insights on boosting your brand’s performance.

🏆 NO/LO ALCOHOL BRANDS: WHO’S WINNING ON AVERAGE RATING? This week, we’re shining a light on the No/Lo alcohol category, analysing which brands are standing out when it comes to customer reviews and average ratings on Sainsbury’s.com. At Brand Allies, we’ve run thousands of campaigns and collected extensive data to understand how review volumes and ratings impact consumer behaviour. While high review volumes are key, average rating that’s increasingly becoming the deciding factor for shoppers. So, how are the leading No/Lo alcohol brands stacking up? ✅ Peroni leads the pack with a stellar 4.8 average rating across 2 SKUs, closely followed by Beavertown and Lucky Saint at 4.7. ✅ Brooklyn Brewery and Guinness also rank highly, both coming in above 4.5 on average. ❌ On the other hand, McGuigan are struggling with an average rating of 2.4. This seems to be a reflection of no and lo sub-categories outside of beer brands rather than a reflection of McGuigan themselves, with wines and spirits seemingly much harder to harness positive customer sentiment. 💡 The data makes it clear: brands that some brands are having are consistently achieving high average ratings are the ones proactively capturing consumer trust and attention. These high performers are setting the standard in the rapidly growing No/Lo alcohol category. Want to know how your brand can improve its average rating and stand out against the competition? Get in touch with our team at Brand Allies to find out more! Source: www.sainsburys.com, as of Oct 2024 #peroni #brooklynbrewery #sainsburys

Crossover brands unite! Industry leaders join forces to responsibly market alcoholic products inspired by non-alcoholic favorites. #AlcoholIndustry #ResponsibleMarketing #CrossoverProducts #BrandCollaboration #ConsumerSafety #IndustryCoalition #BeverageInnovation #AlcoholRegulation #SpiritsIndustry #MarketTrends

Tilray's push into the beverage sector is paying off, with 26% net revenue growth 📈 and cannabis revenue up by 24% 🌿. Projected to hit $1 billion 💰 this year, Tilray is transforming into a broader lifestyle company. CEO Irwin Simon highlighted the company's expansion into craft beer 🍺 and nonalcoholic drinks 🥤, boosted by last year's acquisition of 8 beer brands from Anheuser-Busch. With a strong presence as the 5th largest craft brewer in the U.S. 🏆, Tilray is also ready to launch hemp delta 9-derived beverages 🍹, targeting markets like Texas and New Jersey. 🚀🍺🌿📈 Read More: https://lnkd.in/gN8h8RCB #TilrayGrowth #BeverageInnovation #CannabisIndustry #CraftBeer #NonAlcoholicDrinks #MarketExpansion #StrategicGrowth #RevenueBoost 💼🍻

Tilray Reports $200M Q1 Net Revenue, Up 13% YoY As Net Loss Improves, read more on the latest from Benzinga by Nina Zdinjak. Features Irwin D. Simon, Molson Coors Beverage Company. #Cannabis #CannabisNews #Revenue #Industry #Market #BZCannabis.

Kantar sees Aperol and Campari soar 🤩🚀 with Aperol fastest growing Italian spirits brand 💗 Kantar revealed that Campari-owned Aperol was the number-one fastest riser of the Kantar BrandZ Most Valuable Italian Brands 2024 ranking. It increased its value by 38% to US$1.37bn in 2024, compared to the previous year. Aperol was ranked number 18 in Italy’s top 40 most valuable brands, while stablemate Campari sat in the 29th spot (up 30% to US$899m). Italy’s most valuable alcohol brands reported a 62% rise to US$3.8bn. https://lnkd.in/dHJUJBcV #enjoyresponsibly #aperol #campari #mostvaluablebrands #lovebrand

Even with regulatory risk, beverage brands are securing new investment, distribution, & retail partners. We have to look at the amendments as an opportunity to establish sensible regulation. Stay tuned for the Cannabis Beverage Association's Code of Conduct and a formal announcement of a new federal coalition to support adult beverage alternatives. DM me for more information. "As we work to pave the way for the hemp beverage category, it's crucial to seize opportunities arising from industry and regulatory developments. The recent federal committee vote on the Farm Bill amendment offers a chance to integrate the hemp beverage segment into the alcohol industry. With the existing infrastructure in the alcohol industry, we can effectively regulate hemp beverages. The CBA will continue collaborating with stakeholders to establish responsible regulations, ensuring our beverages meet strict standards and gain approval for sale." And shout out to PAMOS BEVERAGE CO. on their recent expansion! https://lnkd.in/e2H7wntB #drinkcannabis #regulation #beverageindustry #beverage #adultbeverage #hemp

The Cannabis Beverage Association (CBA) wants distributors to feel empowered as they take on hemp D9 THC beverages. Many beverage brands have excellent marketing materials that explain this adult beverage alternative, but sometimes there are discrepancies from brand to brand, retailer to retailer. Join the CBA for our monthly education series designed to support distributors so they feel confident when picking up new brands and selling them into retailers. Our VP of Marketing & Business Development be hosting along with a special guest each month! Registration link in comments. #drinkcannabis #education #distribution #webinar #beverage #beverageindustry #THCbeverage #distributor