Brand Names We Love: BugZooka No, for real, this is a brand name and we LOVE it! It's "the kinder, gentler way to win the War on Bugs" with a humane bug vacuum. It's smart to give it a name with a lot of power so that it conveys powerful efficacy. (Unfortunately, there's also another brand out there with the same name, for an all-natural, non-toxic insecticide. Seems like a great product but I wouldn't want to be either brand in this naming situation!) #brandtrue #brandnaming #naming
About us
Struggling to make your brand STAND OUT from the competition? At BrandTrue we're laser-focused on helping you differentiate your brand in an authentic and meaningful way. We do this by helping you dig down deep to find the most important truths in your brand’s story.
- Website
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https://brandtrue.com/
External link for BrandTrue
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Cincinnati, Ohio
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Brand Strategy, Product Naming, and Strategic Facilitation
Locations
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Primary
Get directions
Cincinnati, Ohio 45208, US
Employees at BrandTrue
Updates
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What's A Famous Girl To Do? If you're a mega popular celebrity and it's time to make even more money by launching a product brand, you've come to the right place for tips on how to name your brand. Here at BrandTrue we've got your back, and our latest #tellthetruths video details some trends we're seeing in the way celebrities name their brands. You're welcome! #brandtrue #naming #brandnaming #captioned
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We love this brand name! What do you think? #brandtrue #brandnaming #naming
Giver of Names, Builder of Brands | Crafting strategy-powered names and distinctive brands that stand out in the marketplace.
Brand Names We Love: Baerskin Tactical We’re not usually fans of deliberate misspellings in brand names, but Baerskin Tactical gets a big pass—and here’s why. The name instantly conjures up the rugged resilience of a bear’s fur, perfectly aligned with their promise to deliver outdoor gear that’s tough, weather-resistant, and as comforting as it is protective. Even better, it’s highly visual. Say it out loud, and you can practically see a bearskin rug in front of a roaring fire, which makes it memorable. What do YOU think—does this name roar with greatness, or did the bear poop in the woods? #brandtrue #brandnaming #naming
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Brand Names We Love: Madewell HOW have we never mentioned this brand before? This name is simple, clear, and effective. The choice was also initially surprising because fashion is usually about more emotional storytelling. But upon reflection, we saw it as a smart strategy. When J.Crew debuted this lower-priced (for them) line it was inspired to emphasize that their quality is higher than can be found in other mall retailers delivering crappy, "fast fashion." What do you guys think? #brandtrue #naming #brandnaming #madewell
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What Is Brand Equity? Sure, we all have magic Googlé machines where we can look anything up. But defining is not the same as explaining. Check out our latest #tellthetruths video where Rebeca explains some questions she asks to define Brand Equity. Please let us know if you find this explanation helpful. #brandtrue #branding #brandstrategy #captioned
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Awww, Dan! We love you and Play Audio Agency right back! Thanks for such kind words! #brandtrue
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Brand Names We Love: Farmer In The Deli. We can't recall who shared this New York deli's charming name with us (apologies) but we were just as enchanted by it as they were. We're always fans of brand names that are constructed with puns because they aid with memory and engagement. #brandtrue #brandnaming #naming
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Brand Names We Love: Pretzilla. We were stopped in our tracks when we saw this pretzel company's name in a grocery store! It's not the most imaginative, but it really works. Sometimes naming is just simple. Using the suffix -zilla makes something sound powerful and expansive. It's a mixed messages name because it CAN imply destructive impulses, but it's really pretty charming and quite memorable for something as light and trivial as snack foods. #brandtrue #brandnaming #naming
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Good Lessons From Bad Bosses For something completely different, Rebeca shares three really good insights she gleaned from bosses that were... well, not always her favorites. These are basic concepts, but it's always a good idea to revisit foundational truths and think about how they apply not only to business, but also to all of life. Do you have any good lessons learned from bad bosses? Let us know what your favorites are. #brandtrue #tellthetruths #captioned